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Dannie Ghazal

Profile picture of Dannie Ghazal

@dannie-ghazal

active 2 months, 3 weeks ago
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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Mobile Websites: Adaptive and Responsive, on the site Dannie Ghazal 4 months, 1 week ago

    Your phone is your gateway to the world
                                                                                                       -Gregory Ebbecke, 10.28.2020
     

    Every month without fail, I log […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 4 months, 2 weeks ago

    Thanks for commenting! I’m in the same position as you as a consumer. I get all the prompts, I know what is being collected, I’m still a little iffy on how exactly it’s used and what exactly is shared–but do I really want to read 25 pages of legal jargon to figure it out? No. My argument has been the same. Just tell me what it is you’re doing…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 4 months, 2 weeks ago

    The idea sounds really interesting and may help with this issue to some extent, however, I wouldn’t be surprised if there was push back to this idea. for instance, why was this specific company chosen to be a data “broker”–who are the stakeholders? Who benefits from this? Who supports and funds this company? What determines which data they will…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Don’t Data Me, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 4 months, 2 weeks ago

    I’m more than my data. Sure, my data can reveal my purchase behavior and history, it can show you what my favorite sites are and where I spend most of my time online. It might even tell you how much money I’ve spe […]

    • Profile picture of Gregory Ebbecke
      Gregory Ebbecke replied 4 months, 2 weeks ago

      Dannie, what are your thoughts on eliminating the need to work with many companies by creating one centralized data “broker” for all companies to work with?

      No one wants to empower the government to be the broker of this data, but a national data pool of sorts would be easier to govern, access and evaluate.

      There’s a lot of discussion on the concept of transacting directly on personal data. No surprise, it is not as straightforward as it sounds:

      Paying Users for Their Data Would Exacerbate Digital Inequality

      • Profile picture of Dannie Ghazal
        Dannie Ghazal replied 4 months, 2 weeks ago

        The idea sounds really interesting and may help with this issue to some extent, however, I wouldn’t be surprised if there was push back to this idea. for instance, why was this specific company chosen to be a data “broker”–who are the stakeholders? Who benefits from this? Who supports and funds this company? What determines which data they will share and what they won’t? If all the information is explained very simply and plainly to put consumers at ease, it could be a great way to eliminate mass data collection. But as with everything, there are repercussions to consider.
        I do agree that a national data pool would definitely be easier to govern and I would be interested in seeing this concept develop and possibly even be tested to see how well it works.

    • Profile picture of Daniel Ross
      Daniel Ross replied 4 months, 2 weeks ago

      Dannie,

      This post is great! You made some very interesting points about mass data collection on consumers. I understand that companies I do business with collect shopper data. I do similar things as a marketer on users who interact with websites I manage or email campaigns that we send out.

      However, as a consumer I definitely think there needs to be more transparent and consumer-friendly data collection policies. I think that being able to use the product or service while at the same time withholding personal data is hugely important. This will be the key differentiation between data collection and personal data privacies that are consumer friendly and those that are not.

      When I download an app or land on website, I know they are tracking me, and I see the privacy policy prompts appear requesting my permission. The rock and a hard place comes into focus when you realize you cannot use some apps or services without enabling 25 pages of legal speak worth of data collection.

      • Profile picture of Dannie Ghazal
        Dannie Ghazal replied 4 months, 2 weeks ago

        Thanks for commenting! I’m in the same position as you as a consumer. I get all the prompts, I know what is being collected, I’m still a little iffy on how exactly it’s used and what exactly is shared–but do I really want to read 25 pages of legal jargon to figure it out? No. My argument has been the same. Just tell me what it is you’re doing with my data in very plain, simple English and there’s a really good chance that consumers will cooperate a lot more and be willing to share their data more openly.

    • Profile picture of Ava Shije
      Ava Shije replied 4 months, 2 weeks ago

      That would be amazing if the consent wording consisted of a clear and concise overview of how it’s being used, Dannie. I Think that’s a great idea. Sometimes I’m the one writing terms and conditions and privacy policies for websites, and some templates really cover a lot of bases with theirs. They’re a little different, because the privacy policy is meant to protect the consumer where the terms and conditions are meant to protect the website owner. I’m usually breaking down the basics of what really needs to be communicated to protect both the consumer and the website owner. It often boils down to:
      -we run google analytics
      -if you give us your info in a form, then we’ll use it to communicate with you but not sell your info
      -there are other 3rd party companies we collaborate with, and we can’t control what they’re collecting or doing
      -don’t copy our website’s content without our permission or blame us for anything you didn’t like (lol…I wish I could just say that last part).

      While it would probably be legally safer to cover even more bases, I also feel like getting way too wordy with it feels more like a trick.

    • Profile picture of Christina Pennetti
      Christina Pennetti replied 4 months, 1 week ago

      Great post Dannie! At this point, companies are truly collecting and selling data to make a profit, which will, in turn, provide a ROI for the buyer company. It’s a rat race of who can serve the most ads to their target markets, rather than asking themselves “Are we ensuring the protection of this data?” Companies are covering their bases by providing the pages of legal jargon, but also know consumers will glaze over and just agree to it.

      Like Dan said, if you don’t allow certain apps to utilize your data, you essentially opt out of using the app. Just like when we receive emails where we have the opportunity to unsubscribe, consumers should have the ability to “unsubscribe” or opt-out of having their data collected.

    • Profile picture of Erin Decker
      Erin Decker replied 4 months, 1 week ago

      Great post Dannie!

      One would think that since data is so accepted in today’s day and age companies would prioritize how it is collected and how it’s protected. Part of me is excited about the new ios14 and how users have more say in how their data is used and distributed, but part of me wonders if that will still save us from breaches like you shown in your graph above. Like Christina said above, how many people actually read the legal jargon and fully understand what it is we are and are not agreeing to. Or do you think we will see more people with the ios14 opting out? Your graph shows the opposite, so why would Apple make this a feature? I will love to see the outcome of users having more say in how their data is and is not used and how that will affect breaches and data misuse in the future.

  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 4 months, 2 weeks ago

    I absolutely love personas. I really enjoying working on Zenbox’s personas which involved a lot of research and narrowing down who the right customer is for Zenbox. It really helps narrow down what my team and I should focus on instead of grasping at straws.
    As a consumer, there’s nothing more irritating to me than being bombarded with…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 4 months, 3 weeks ago

    With Zenbox, we had numerous options for everything we wanted to do. The data we collected from colleagues, clients and the internet pointed to a lot of issues that we can address through Zenbox for marketing needs and efforts. I think when it came down to it, we had to take all the data, sort it out by major pain points which can hinder progress,…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, The Social Dilemma, on the site Dannie Ghazal 4 months, 4 weeks ago

    The social media obsession has turned dark very quickly. Consumers are mindlessly consuming content for hours a day and totally disengaging from the world around them. They’re creating their own reality in the v […]

  • Profile picture of Angelica Cionci

    Angelica Cionci and Profile picture of Dannie GhazalDannie Ghazal are now friends 5 months, 1 week ago

  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 5 months, 1 week ago

    All I have to say is that I still think you’re a HufflePuff and it’s not such a bad thing!

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 5 months, 2 weeks ago

    I also traded my car at the end of 2019 for a 2020 model and got a car with Apple CarPlay which I didn’t have before and I didn’t consider it while making my purchase. It totally changed the way I drive. I don’t have to use an external GPS, I don’t have to be distracted every time a text comes through–my car screen will display a notification…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 5 months, 2 weeks ago

    I’ve never heard of this software before but reading your post and learning about it’s capabilities has me really excited to try an implement it at work!
    I also work in the multifamily industry, specifically, I’m a Leasing Manager. When COVID first started, we closed our office doors to the public and only did virtual tours. It was the first…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 5 months, 3 weeks ago

    This is perfect timing. I was looking into registering for some excel classes to learn some new tricks–and this is even better! Thanks for sharing.

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Social Media Listening & Why it’s Vital, on the site Dannie Ghazal 5 months, 3 weeks ago

    Social media provides the consumer a direct line of communication with the brand–in a time when no one wants to make phone calls and be put on hold for hours, sending a DM takes seconds. How fast the brand […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Leveraging the Mobile & Social World to Spread the Word, on the site Dannie Ghazal 6 months, 1 week ago

    Embracing Social Media

    It’s very repetitive to say, “mobile and digital is the way of the future” and everyone who didn’t believe this is slowly getting on board, especially with COVID-19 and the many busines […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal and Profile picture of Sunil MisraSunil Misra are now friends 6 months, 4 weeks ago

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Design for Trust, on the site Dannie Ghazal 7 months, 1 week ago

    Good usability is key, but it’s time to design for trust. At the end of the day, consumer trust in a brand is what keeps them coming back. Consider Amazon’s loyal consumers—not only has Amazon managed to build […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 7 months, 2 weeks ago

    I’ve found myself thinking about this more frequently. I’m not sure how the medical infrastructure can handle the second surge of COVID that’s inevitably going to hit. Critical path methodology definitely seems like a good way to go about this, but I wonder how easy it would be to implement and any process improvements it would need to work…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 7 months, 2 weeks ago

    I always thought that persona’s were lacking something–there’s no one way to classify and categorize people and even though the process is flexible and can be adapted, I feel like there could be a deeper understanding of users and buyers to really figure out what it is they value and want. It’s no longer about purchasing objects or having…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Data Collection, Process Improvement and the Reluctant Consumer, on the site Dannie Ghazal 7 months, 3 weeks ago

    The amount of data being collected by tech companies is constantly under scrutiny. The general public argues that there’s way too much data being collected, but tech companies argue that without collecting all t […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, There Has to Be A Better Way!, on the site Process Improvement and Innovation MIS5102 Summer 2020 8 months ago

    My work uses multiple different software’s to do different things and none of them communicate with one another. We use one software to manage our leads, another software to book our appointments. A third s […]

    • Profile picture of Aja J. Williams
      Aja J. Williams replied 8 months ago

      Oh man, Dannie, this sounds tough. I don’t know how big or small your team/company is, but it doesn’t sound like there was an actual process or even thought put into place around how to implement and execute. I know in past lives (in my corporation) we’ve had to go through several different layers of red tape, SOW, RFP and all before we could even begin to implement a new system. That being said, it might be worth having a session with your team/company to really take a step back at needs and how best to go about it.

    • Profile picture of Melissa McCusker
      Melissa McCusker replied 8 months ago

      Dannie, I work in real estate as well and I can totally relate to these issues. My company uses Air Table for registering client information, scheduling showings, keeping client data and even for requests for print marketing. We worked with a developer to automate the processes within Air Table on the back-end and it has been somewhat smooth sailing ever since! I would look into this for your company; please reach out to me if you think I can be of any help!

    • Profile picture of Ralph Dixon
      Ralph Dixon replied 8 months ago

      Dannie, I can feel your frustration. I’ve been through website migrations and consolidations. While not quite the same as your experience, it’s very similar. I feel like the best planning in the world cannot catch everything. That’s unfortunate because anytime a discussion comes up about migrations, I don’t think I’ve ever heard of one being 100% successful. I agree with you, there is an opportunity here for a better way.

    • Profile picture of Torri L. Fisher
      Torri L. Fisher replied 7 months, 4 weeks ago

      Preach, lol!!! Yes! I actually just performed a software feasiblity software study to adopt software that performs “X” function; a current gap right now. Every software, product or SAAS salesman out there has a solution for our problems. The trick is just fighting through the clutter and noise and get just what we need and makes sense.
      Now I think I’m gonna write an article about it, lol!! May I suggest Rentberry, a compehensive solution for both the business and the customers? Thanks the article, and for the inspiration!

    • Profile picture of Daniel Ross
      Daniel Ross replied 7 months, 4 weeks ago

      Dannie – Great post! You outlined an issue that I believe many people can relate to! I work in the manufacturing industry and we too utilize many different tools that all accomplish varying tasks. Email newsletter clients, portals, project management tools, file storage and cloud services are just a few of the different things I have to deal with on a daily basis. None of these items communicate or integrate with each other. We have not attempted to sync all of these services but I could only imagine the potential nightmare of doing this. There always seems to be surprises that come up during every tech project. Hopefully all the glitches have been worked out of your new system!

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