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Danielle Williams posted a new activity comment 7 months, 4 weeks ago
Hey Cindy!
This is a really great post on an interesting topic. Location-based marketing has become a popular marketing strategy with all the growing opportunities. But can some of its inaccuracies be because some consumers aren’t willing to share their data with brands also? As a consumer, I’ll admit that I am one to quickly decline brands’…[Read more] -
Danielle Williams wrote a new post, “Influenced” Out, on the site Danielle Williams 8 months ago
Have you ever had idle time to scroll through your timeline on your social accounts and in the midst of scrolling, you see an unfamiliar face so you stop and read the caption to see that it is just another […]
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Danielle Williams wrote a new post, “… y’all good?”, on the site Danielle Williams 8 months ago
Eight letters. Urban jargon. And Black Twitter.
Those were the ingredients that made the Popeyes Chicken Sandwich a viral sensation on August 19. Just days after its debut to the world.
“We had a whole […]
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Danielle Williams wrote a new post, TikTok: The Internet’s Newest Sensation, on the site Danielle Williams 8 months ago
It is September 30, 2019. The conference room on the third floor is filled with social media managers, video producers, graphic designers, sports information directors, and a couple of people from the marketing […]
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Danielle Williams wrote a new post, Letter to Investors, on the site CareCar 8 months, 1 week ago
Dear Potential Investor,
You’re a working adult who has an elderly parent who is now requiring more doctors visits. Yet, you can’t miss anymore days at work. You’re looking for a trustworthy service that can […]
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Danielle Williams wrote a new post, ESPN and Fenty Beauty: Social Media Success Stories, on the site Social Media Innovation MIS 5603 Fall 2019 8 months, 2 weeks ago
When dealing with social media, the biggest question is what content works best for which platforms? But when comparing LinkedIn and Twitter, I believe there is a huge difference. LinkedIn is more of a formal […]
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Great article, Danielle.
Totally agree – it can be very difficult to excel with both LinkedIn and Twitter, as their audiences are so diverse. ESPN even goes one step beyond, and manages to marry the two. Their social strategy is so cohesive and informative that it almost replaces the need to pay attention to their core channel – television. They’re very agile and push-out in real time, which can be difficult for many companies but suits their company and industry extremely well.
As for Fenty, I am less familiar with the brand – or thought I was until seeing that Rihanna has been at the forefront of their efforts. I can really appreciate their “all-inclusive” attitude, and successfully manage to hit various audiences through the use of LinkedIn and Twitter uniquely. They are also utilizing Influencers heavily, something that we have discussed in class as a relevant, up-and-coming trend. With being launched only a few years ago, I am excited to see how this company progresses.
Clearly, both have managed to hit their target CUSTOMERS so far.
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Danielle Williams posted a new activity comment 8 months, 3 weeks ago
Nate, this was a great post! Like you, I travel a lot between work and just leisure purposes. And for me, NO ONE else compares to American Airlines. I may have had one bad trip or two, but I still keep coming back because my overall experiences have definitely have outweighed those two. But I think the mobile experience has really has the biggest…[Read more]
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Danielle Williams posted a new activity comment 9 months, 1 week ago
Sarah – I am not familiar with either brands, but after watching the “The Mirnavator,” I would most definitely choose them over Dick’s Sporting Goods. As you mentioned earlier, I believe brands are now figuring out that the key to engagement now is emotional appeal. That is how you sell a product/service today. People want to be able to relate…[Read more]
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Danielle Williams posted a new activity comment 9 months, 2 weeks ago
Cliff, this is a great post!
As I was reading and you mentioned Nike and controversy, all I could think of was their relationship and different responses during controversy with athletes such as Antonio Brown, Serena Williams, and Colin Kaepernick. Following the Antonio Brown saga for the past few weeks has been a whirlwind. But the events this…[Read more]
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Danielle Williams wrote a new post, Editing On the Go Just Got a Little Bit Easier, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 10 months ago
Ladies and gentlemen… It is back. College football is I mean. And for me, that means loads of content being created within minutes to satisfy our audience that cannot see the live action. But we’ve now entered […]
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Danielle Williams posted a new activity comment 10 months ago
Cliff, this is a great post!
I love MeterUP for its convenience as I fall into that category of millennials that don’t carry cash. But I also love MeterUP because it works in other cities such as DC when I’m parking for a quick trip into the city. The app adapts to my location and boom. I can go on about my day without having to worry about a…[Read more]
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Briana Stewart and
Danielle Williams are now friends 11 months ago -
Amy Lavin and
Danielle Williams are now friends 11 months ago -
Danielle Williams wrote a new post, Twitter’s New Web Design Is For The People, on the site Danielle Williams 11 months ago
Twitter was created in March 2006 and launched in July of the same year. Its creators and founders admitted that “design decisions weren’t so poorly made as they were never made in the first place.” They just […]
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Katie Allegretto and
Danielle Williams are now friends 11 months ago -
Danielle Williams posted a new activity comment 11 months, 2 weeks ago
Hey Christine! I loved your post. In my organization, I would say Design Thinking is more of an activity. As a group of video producers, motion graphic designers and designers, we sit at a table and brainstorm an idea to then bounce off one another. And this method has proved successful before, but your post has got me thinking about how different…[Read more]
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Danielle Williams wrote a new post, There’s An App For That, on the site Process Improvement and Innovation MIS5102 Summer 2019 11 months, 2 weeks ago
In July 2008, the first 500 apps in the Apple App Store made its debut. Now, 11 years later, there are reportedly more than 1.8 million apps available in Apple’s App Store and about 2.1 million in the Google […]
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Danielle Williams wrote a new post, Mobile UX: “Yeah. This Is Cute, But Does It Work?”, on the site User Experience Design MIS5109 Summer 2019 11 months, 2 weeks ago
There are about 1.8 million apps in the Apple App Store and about 2.1 million apps in the Google Play Store, but how many of these applications actually work? A lot of apps in these stores are designed to have the […]
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Danielle Williams wrote a new post, Perfecting Customer Journey as a Freelancer, on the site Process Improvement and Innovation MIS5102 Summer 2019 11 months, 3 weeks ago
As a videographer who has recently just jumped into the freelance industry, I am always trying to find new ways to improve my customers’ experience during shoots. What can I do differently that can make me […]
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Danielle Williams wrote a new post, Communication: Key to Project Management, on the site Danielle Williams 11 months, 3 weeks ago
It is Monday afternoon and here I am sitting in another weekly content meeting. We’re supposed to go around the table and let everyone know what we’re working on and what’s some new ideas we have, but like always […]
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MS-Digital Innovation in Marketing
Fox School of Business
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FOX SCHOOL OF BUSINESS
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