@daniel-white
active 1 week, 4 days ago-
Joel Koch wrote a new post, What the heck is a CDP!, on the site Joel Koch 2 weeks, 4 days ago
My MarTech Stack and why I need a Customer Data Platform
So what the heck is a CDP? Customer Data Platforms are all the rage in today’s corporate environments. These tools are used to consolidate and integrate […]
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Steve Witmer wrote a new post, Is Big Data Devaluing Of The Art Of Cinema, on the site Steve Witmer 2 weeks, 4 days ago
Media companies are looking to change the way movies are made by using big data to inform decisions. Big data is currently being used to analyze audience behavior, which is changing the way movies are written, […]
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Maddie Donnelly wrote a new post, Love is in the air and so is coronavirus, on the site Maddie Donnelly 2 weeks, 4 days ago
Usually Valentine’s Day revolves around a dinner reservation with a significant other, or a wine night with your Galentine’s. However, due to the worldwide pandemic and following the guidelines of the CDC, it’s […]
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Julia Hodges wrote a new post, Unlocking the Power of Big Data in New Product Development, on the site Julia Hodges 2 weeks, 5 days ago
One of the most promising applications of big data is feeding new product development (NPD). By transforming structured and unstructured data into actionable insights, companies can launch products that better […]
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Julia – so interesting! I’m super curious what inspired you to look into this initially? I’m also attempting to formulate a ‘NPD + Big Data Playbook’ in my mind, and am curious what the first few steps might be for businesses? And one more thought: I wonder how many new products are inspired by data vs how many new products are refined or tweaked because of data?
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Aisha wrote a new post, Knowledge is Viral, on the site Aisha Pinkney 2 weeks, 5 days ago
In 2019, AdAge named Popeye’s the Number 2 marketer of the Year. This was a big deal because the 50-year-old fast food chain typically trailed behind its competition in terms of size and customer experience h […]
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Sammi Strachan wrote a new post, Need a drink?, on the site Samantha Strachan 2 weeks, 5 days ago
Alcohol. Something that has helped us all get through the pandemic. Remember when we first went into quarantine and the liquor stores had lines around the buildings? Everything was sold out and people were […]
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Misha Patel wrote a new post, Google Analytics: a MUST, on the site Misha Patel 2 weeks, 5 days ago
What do you need to succeed as a business these days? DATA!
I believe that EVERY business, especially small to medium businesses, should use Google Analytics. Even large companies such as Uber, Spotify, and […]
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Gabi Bruckner wrote a new post, “Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics, on the site Gabriella Bruckner 2 weeks, 5 days ago
EXAMINING KOSAS COSMETICS
Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for […]
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Lesley Westerfer wrote a new post, Get to Know: The Alpha Generation, on the site Lesley Westerfer 2 weeks, 5 days ago
After Gen ZERS recently made fun of millennials for using the laughing-crying emoji, wearing skinny jeans and having our hair parted to the side, it made me think about how one day my son (now a month old!) […]
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Erin Mihalik wrote a new post, Dungeons and Dragons and COVID-19: A Critical Success, on the site Erin Mihalik 2 weeks, 5 days ago
This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger […]
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Chand Patel wrote a new post, The One Where Fashion Met Technology, on the site Chand Patel 2 weeks, 5 days ago
It is no surprise that technology is creeping into every sector of our lives. But in an industry such as fashion, with its rather narrow-minded vision led by historic executives, technology infusion has been slow. […]
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Mohamad Noor-Chowdhury wrote a new post, The genius of Disney’s marketing kingdom, on the site Mohamad Noor-Chowdhury 2 weeks, 5 days ago
When I was a child, my mother did not want me to watch any movies rated PG-13 and up. So, she instead would only let me watch anything with Disney. Since we could not afford to go to the movies, she went to […]
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Dan Martin wrote a new post, Google’s MarTech Monopoly, on the site Daniel Martin 2 weeks, 6 days ago
Do Not Pass Go, Do Not Collect $200, unless you are using Google products to improve your marketing. Google touches nearly every aspect of a digital marketer’s life today. This is not necessarily bad, as one […]
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Katherine O'Donnell wrote a new post, Dat(a)ing in 2021, on the site Katherine O'Donnell 2 weeks, 6 days ago
While I’ve been lucky enough to be in a relationship through the pandemic, this Valentine’s Day has got me thinking about how dating has changed because of Covid-19 restrictions. Since there are significantly les […]
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Hannah Cersell wrote a new post, A First of it’s Kind Customer Growth Platform (CGP) in the Restaurant Industry, on the site Hannah Cersell 2 weeks, 6 days ago
This month (Feb’21), Brightloom, a restaurant tech company, has announced the first of its kind Customer Growth Platform (CGP). Led by its new CEO Adam Brotman, former Digital Chief Officer of Starbucks, […]
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Briana Stelzer wrote a new post, The Power of Tableau- Fighting COVID-19, on the site Briana Stelzer 3 weeks, 2 days ago
Salesforce’s Tableau analytic processing software has a mission- their “mission is simple but powerful—we help people see and understand data.” And in 2021, they are helping bring together and educate the n […]
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Sean T. wrote a new post, The Age of Surveillance Capitalism (a review), on the site Sean T. Madden 3 weeks, 2 days ago
How did data get so big, and where is it going? More importantly can we trust the companies that collect it? These are a couple of the questions Shoshana Zuboff tackles in her book, The Age of Surveillance C […]
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Maddie Donnelly and
Mohamad Noor-Chowdhury are now friends 4 weeks ago -
Kelly Lineman and
Mohamad Noor-Chowdhury are now friends 4 weeks ago -
Philip Eng wrote a new post, Looks Like Food and Alcohol this SuperBowl!, on the site Information Technology Management MIS 5001 Fall 2020 4 weeks ago
Colleagues,
I know very little about Football so this post was daunting to start. Not only was I unaware of who was playing in the Super Bowl this year until last class, but I thought Tom Brady was still on the […]
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Philip!!! I noticed this was posted on last semester’s MIS page – just wanted to flag for you so you get your credit!!
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