@daniel-white
active 2 hours, 28 minutes ago-
Daniel White‘s profile was updated 7 months, 1 week ago
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Daniel White wrote a new post, Writing, on the site Daniel White's Fox School of Business ePortfolio 7 months, 1 week ago
In addition to my work as digital marketer, I’m also a freelance writer! I cover music scenes, the music industry, and the intersection of politics and social media platforms.
“Soul Love Now” And the Legacy of […] -
Daniel White wrote a new post, My Interests, on the site Daniel White's Fox School of Business ePortfolio 7 months, 1 week ago
Things I’m interested in:
Live music
Record labels
Brand strategy
The NBA’s efforts to become “America’s game”
Digital Streaming Platforms
The amazing comeback of vinyl records
Mobile […]-
vinyl! vinyl! vinyl!
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Daniel White wrote a new post, My Resume, on the site Daniel White's Fox School of Business ePortfolio 7 months, 1 week ago
Daniel White’s Resume
Resume — Download PDFEXPERIENCE
U Street Music Hall Washington, D.C.
Marketing & Promotions Coordinator (November 2018 – March 2020)Oversaw social media platforms, cre […]
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Daniel White wrote a new post, About, on the site Daniel White's Fox School of Business ePortfolio 7 months, 1 week ago
Daniel White
Candidate MS Digital Innovation in Marketing, Fox School of Business, Temple UniversityEmail: daniel.white0008@temple.edu
Biography
Hey! Welcome to my eportfolio.Since starting at the […]
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Daniel White and
Mohamad Noor-Chowdhury are now friends 7 months, 1 week ago -
Daniel White posted a new activity comment 7 months, 2 weeks ago
Great insight! I think the ability to work with third-party partners allows them to continue to operate like an agency, picking up client and accounts. That also might allow WMG to gain even more customer insights.
LOL, I probably wrote this whole post just to get the Cold War thing out. Thanks for reading!
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Sean T. and
Daniel White are now friends 7 months, 2 weeks ago -
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Dan Martin and
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Daniel White wrote a new post, Warner Music Buys AI Powered Meme Makers IMGN, Strengthening Their Data Analytics Investment, on the site Information Technology Management MIS 5001 Fall 2020 7 months, 2 weeks ago
Warner Music Group bulked up their investment in artificial intelligence with its mid-August acquisition of IMGN, a content creation platform that works with social media influencers on brand partnerships. […]
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Interesting! While the insight into customer taste might be worth the ~$100 million price tag alone, I think another competitive advantage is that IMGN will remain free to work with third-party partners on campaigns (according to this article: https://www.musicbusinessworldwide.com/why-warner-music-group-just-paid-85m-for-a-company-that-makes-instagram-memes/).
Not only does that make IMGN a new revenue source for WMG (thus paying for itself over time), but it can be used as a cost-effective, seemingly organic marketing tool for WMG talent that is now (presumably) closed off to WMG’s competitors.
P.S. Big fan of your “music tech Cold War” analogy.-
Great insight! I think the ability to work with third-party partners allows them to continue to operate like an agency, picking up client and accounts. That also might allow WMG to gain even more customer insights.
LOL, I probably wrote this whole post just to get the Cold War thing out. Thanks for reading!
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It sounds like the most important think Warner is doing is pulling data accusation and analysis in house. Data is the raw material for the information revolution we are in. Google and Facebook are so strong because of the amount of data they control. With Warner pulling this in house, they are able to save money by not having to buy it from outside. Also, they will be able to find insights their competitors will not be able to get, thus giving them a huge competitive advantage.
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Erin Mihalik and
Daniel White are now friends 7 months, 2 weeks ago -
Daniel White and
Misha Patel are now friends 7 months, 3 weeks ago -
Daniel White joined the group
Digital Innovation in Marketing Main Group 7 months, 3 weeks ago -
Chand Patel and
Daniel White are now friends 7 months, 3 weeks ago - Load More
