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Fox School of Business

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Daniel White

Profile picture of Daniel White

@daniel-white

active 1 month, 3 weeks ago
@joel-koch Hey Joel! See that we have some common interests. It was great working with you on the Hulu case study. Look forward to doing more work with you over the course of our time in the DIM program. View
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  • Profile picture of Daniel White

    Daniel White wrote a new post, “Smart” Tickets Could Be the IoT Innovation That Helps In-Person Events Recover From COVID-19, on the site Daniel White's Fox School of Business ePortfolio 2 months, 1 week ago

    Ticketmaster will now require fans to test negative for COVID-19 or have been vaccinated to attend events in 2021, according to an early November announcement. The live event ticketing giant plans to use their […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, “Smart” Tickets Could Be the IoT Innovation That Helps In-Person Events Recover From COVID-19, on the site Digital Marketing MKTG 5604 Fall 2020 2 months, 2 weeks ago

    On Thursday, Ticketmaster announced that it would require fans to test negative for COVID-19 or have been vaccinated to attend events in 2021. The live event giant plans to use their digital ticketing app […]

    • Profile picture of Amber Bethune
      Amber Bethune replied 2 months, 2 weeks ago

      Wow Daniel – this is informative, amazing and slightly scary! My thought; this seems like a solid implantation to have safe, covid free events, I do see some holes in this plan that may cause disruption in user experience and pricing. In the article, people can attend events if they have a covid- negative test up to 72 hours prior to the event – meaning testing and getting results back in a timely fashion would have to approve (I know and seen people wait for up to two weeks for their Covid test). Also, I have seen lots of blogs where people expressed their thoughts on vaccines, and that they would not want to get it being that it would be a fairly new vaccine. I think this would create some chaos with ticket sales – and possibly attendance. I think a great way to combat this would be to offer discounted tickets to watch the concert virtually through a password protected portal. I think this is a great way to implement AI – to all get us back to some type of normalcy safety. I think if the holes are “ironed” out with some of the issues I see happening, I think other companies will adopt this merthod.

    • Profile picture of Philip Eng
      Philip Eng replied 2 months, 2 weeks ago

      This is cool! I feel like Amber brought up some good points on the pressing issues that event promoters will need to iron out. I would love to see how this plays out. I feel like you’ve brought this up before about customer profiles and using them to promote events through Spotify when we started talking about Artificial Intellifence. I wonder where else they could apply these techniques to?

    • Profile picture of Sean T.
      Sean T. replied 2 months, 1 week ago

      I really like your idea to use tech to limit scalping. Ticketmaster could incentivize people to utilize their system, and give up data, by offering pre-pre sales. People who have gone to shows of the band, or bands like them, would get access to tickets even before whole sellers see them. This ensures that true fans get the best access to seats. Combine this with a digital ticket and there is almost no way for reselling.

    • Profile picture of Chand Patel
      Chand Patel replied 2 months, 1 week ago

      Interesting article thank you for sharing Daniel. I have to say as someone who loves attending live events, that has been the last thing on my mind even once restrictions loosen. I liked how you were able to point out the benefits and drawbacks to this method from multiple perspectives. With everything going digital, privacy of personal data always comes into play. Also test are not always accurate, so it will be interesting to see how ticketmaster and other live event retailers take that into account.

    • Profile picture of Misha Patel
      Misha Patel replied 1 month, 4 weeks ago

      This was really interesting to me! I love going to live events, especially sporting events. My friends and I were even thinking about getting Giants season tickets but we were even hesitant on that because you really don’t know what the future holds these days. 2021 is so unknown right now.

      As you’ve discussed, there are benefits and drawbacks to these online ticketing options. Scalpers will definitely have more issues getting tickets. Being able to make events a safer place will definitely be much easier and I think that is the most important part of it all. It only takes a few people at a sporting event to have the virus and spread it to many others. Keeping track of the data on all of the people coming into the stadium or concert venue will help limit the spread of the virus, but there privacy laws is always a concern as well.

      It will be interesting to see how venues and ticket companies are going to handle these matters. Insurance and waivers are going to be part of it as well. I am sure we will have to sign off on documents stating that the venues aren’t responsible. There are a lot of factors to take in consideration when making sure a person is eligible to attend a live event.

    • Profile picture of Maddie Donnelly
      Maddie Donnelly replied 1 month, 3 weeks ago

      thank you for sharing this information Daniel! I didn’t even know LiveNation was taking this approach for 2021 see as it will still be up to states to allow live events to happen again. I think it’s important that people do make sure they have tested negative for covid-19. As for the vaccine, I think a lot of places are going to make sure you have gotten it in order to continue with what you hope to do. However, we already have anti-maskers, who believe they’re taking away their rights, so I could only imagine peoples reactions to be told they can’t continue with doing such thing, like attend a concert or sports event without having the vaccine. I personally don’t trust other people, as seeing that photo, even though they are social distancing, no one is wearing masks. Covid-19 is an airborne disease that affects the lungs and peoples. breathing, It is going to be a while before things go back to “normal.”

    • Profile picture of Alejandra Forero
      Alejandra Forero replied 1 month, 3 weeks ago

      Daniel, this is a great analysis and I think it is very interesting to see how we are utilizing technology to find solutions for issues that have risen due to Covid. I am personally looking forward to this as I would really like to go to a live event next year once I receive the vaccine. I miss being able to attend concerts and would be more than willing to use a mask while at events. As Maddie talked about, I understand where she is coming from as it is a controversial topic but I think that once the vaccine is available I would be willing to utilize technology, such as smart tickets, to attend events. I think at some point we will have to adjust and create a new “normal” but I think it is important to still be able to do activities to keep us motivated. There are countries such as Australia that due to their low case rate have gone back to normality and do not even require masks to be used so hopefully next year the US will be able to reach those expectations. Anyway, thanks for sharing this great analysis!

  • Profile picture of Daniel White

    Daniel White posted a new activity comment 2 months, 3 weeks ago

    Oh man, there’s so much to unpack here! This product could do really well for small (100=capacity and below) spots that want to get local live music or pick up smaller touring acts. But once we get into larger rooms, there is an entire live music ecosystem here that’s pretty functional (at least pre-COVID).

    As a former promoter for a bunch of…[Read more]

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  • Profile picture of Daniel White

    Daniel White posted a new activity comment 2 months, 3 weeks ago

    Great observation here — the music industry, particularly on the recorded side, is way to dependent on streaming services. For many artists, this is simply just not sustainable. Just this last week over 10,000 musicians signed a “Justice At Spotify” petition that demands more equitable practices from the streaming giant, including a p…[Read more]

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  • Profile picture of Daniel White

    Daniel White posted a new activity comment 2 months, 3 weeks ago

    Whew! A lot to unpack here. As a former college print journalism major, this hurts, but its been a long time coming.

    Commerce printing is certainly going to take a hit, as businesses around the world navigate COVID. I think that was inevitable shift when it came to business, it just took a major catalyst like a global pandemic to spur industry…[Read more]

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    Daniel White posted a new activity comment 3 months ago

    Thanks for the comment Kathryn! Really? Have you tried Impossible Burger as well? It’s supposed to have a more meatier taste. I personally love the Beyond Burger, but do find it a bit salty. My girlfriend isn’t a fan of some of their other “meat” products (namely, the breakfast sausage). At the end of they day, I’m just glad the option exists in…[Read more]

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  • Profile picture of Daniel White

    Daniel White posted a new activity comment 3 months ago

    Thanks for the reply Sean! Over the past two months, I’ve been primarily eating a plant-based diet after years of meat consumption. Definitely notice some of the health benefits, but I’m sure that I will sneak the occasional steak here an there.

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  • Profile picture of Daniel White

    Daniel White wrote a new post, How AI Tech Is Disrupting The Music Industry, on the site Daniel White's Fox School of Business ePortfolio 3 months ago

    Artificial Intelligence is everywhere in the music industry — from the song recomendations on Spotify to TK TK TK.

    Warner Music Group bulked up their investment in artificial intelligence with its m […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, Beyond Meat’s Web Store Makes Plant-Based “Meat” More Accesible, on the site Digital Marketing MKTG 5604 Fall 2020 3 months ago

    If the last six months alone are any testament — with wildfires raging across the western United States and a record number of named storms coming so early this hurricane season — then planet Earth is in tro […]

    • Profile picture of Sean T.
      Sean T. replied 3 months ago

      I think shift the us way from such a high beef died is a great way to address many different issues. It would do wonders for the environment. It would also help the average American’s health. I grew up in the Midwest, we would have red meat at least 4 days a week, the other 3 was fast food or chicken. By diversifying our diet, we would be able to live healthier lives. These are the kinds of solutions that are needed for wicked problems. Ones that address other wicked problems so they can pool resources to achieving both goals.

      • Profile picture of Daniel White
        Daniel White replied 3 months ago

        Thanks for the reply Sean! Over the past two months, I’ve been primarily eating a plant-based diet after years of meat consumption. Definitely notice some of the health benefits, but I’m sure that I will sneak the occasional steak here an there.

    • Profile picture of Kathryn Lund
      Kathryn Lund replied 3 months ago

      You raise some incredibly important issues here; the environmental impacts of producing animal meat, the health impacts of eating meat, and the lack of access to healthy food for many people in this country. It will be interesting to see whether Beyond Meat will be able to make a difference in these areas; I’m certainly glad to see the work that they are doing to get their product to more people. Personally, I have only tried the product once, and though I (think I ) was open to it, I really did not like it. I’m hopeful that other similar products will enter the market, and that they truly help to reduce our consumption, I think it is vital to the health of the planet.

      • Profile picture of Daniel White
        Daniel White replied 3 months ago

        Thanks for the comment Kathryn! Really? Have you tried Impossible Burger as well? It’s supposed to have a more meatier taste. I personally love the Beyond Burger, but do find it a bit salty. My girlfriend isn’t a fan of some of their other “meat” products (namely, the breakfast sausage). At the end of they day, I’m just glad the option exists in the grocery store now. Even though I can’t help but feel like we’re moving closer and closer to eating Soylent Green…

        • Profile picture of Kathryn Lund
          Kathryn Lund replied 3 months ago

          I’ll have to try them out. There are lots of meat “substitutes” that I think are great, I guess it’s just a matter of landing on what works for me….and there’s always the factor of how it is cooked. Oh, and…SOYLENT GREEN IS PEOPLE! (couldn’t resist)

  • Profile picture of Daniel White

    Daniel White wrote a new post, Is Digital Ad Tech The Next Dot-com Bubble?, on the site Information Technology Management MIS 5001 Fall 2020 3 months, 2 weeks ago

    Getting creeped out by those hyper-targeted Instagram ads that seem to always know exactly what you’ve been thinking about all day? Part of the reason we’ve joined this cohort at Temple’s Digital Innovations […]

    • Profile picture of Sean T.
      Sean T. replied 3 months, 2 weeks ago

      I agree 100% with you about this point, and will be looking into this book. I think big tech has gotten used to the statues que and is fighting to hold onto that. We have seen industries fight change before and they always lose. The smart company is the one looking at a smarter online consumer and more regulated market, and adjusting the company to match. If the big tech firms continue to dump millions of dollars to protect their position, they will only speed up their down fall. Traditional companies have been able to survive large changes in the market place by claiming to be too big to fail, GM and Ford each employ over 160,000 people, not to mention all the jobs that feed into their supply chain. Facebook employees 45,000, and provides virtually no logistical chain. This firms will be hard pressed to get public support for 50,000 jobs after they have spend the last two decades taking advantage of our data.

  • Profile picture of Daniel White

    Daniel White posted a new activity comment 4 months, 1 week ago

    Definitely think that we could see situations in the future where DNA matching leads to some false convictions. Does that outweigh the benefits of sharing DNA benefits? That’s where there is a ton of room for debate.

    Clear standards for using DNA evidence would have to be adopted throughout the legal system in order for this to be applied…[Read more]

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  • Profile picture of Daniel White

    Daniel White posted a new activity comment 4 months, 1 week ago

    Very helpful explaininer here! I’ve always wondered how much companies make off our data.

    At $89 an email, I could totally see people selling their data off to buyers if they had the chance. Could we eventually see consumers gaining leverage by forming groups to sell their data together? Sounds like a Sci-Fi channel movie.

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  • Profile picture of Daniel White

    Daniel White posted a new activity comment 4 months, 2 weeks ago

    Great read! Really crystalizes the TikTok case study that we are preparing for next week’s class. I think the billion dollar question we have to ask ourselves here: is the juice worth the billion dollar squeeze?

    With some estimates going as high as $30-50 billion for TikTok, Microsoft really has to feel that the app’s potential, in terms of its…[Read more]

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    Daniel White posted a new activity comment 4 months, 2 weeks ago

    Just seeing this ! Very much depends on what you like, genre-wise. But, here goes a random selection of artists I’ve been going back to over the last couple years: Steve Lacy, Brent Faiyaz, Hiatus Kaiyote, Nao, Omar Apollo, and Buddy.

    A good playlist to check out as well is Spotify’s Pollen.

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  • Profile picture of Daniel White

    Daniel White posted a new activity comment 4 months, 2 weeks ago

    The title on this article is phenomenal!

    While extremely invasive, streaming services (and even major cable providers) taking advantage of voice-powered ads makes a ton of sense. What better way to , as you point out, to provide viewers with immediate call-to-actions? Voice-powered ads would add another dimension to the toolkit that…[Read more]

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  • Profile picture of Daniel White

    Daniel White posted an update in the group Group logo of Music Industry Marketing & TechMusic Industry Marketing & Tech 4 months, 2 weeks ago

    My favorite music industry blog right now: Cherie Hu’s Water & Music.

    Cherie does a great job examining the music industry from a tech perspective, often breaking down the systems and analyzing potential disruptions.

    Check out a recent post she made on Microsoft’s TikTok…[Read more]

  • Profile picture of Daniel White

    Daniel White posted a new activity comment 4 months, 2 weeks ago

    Very sad that we’re missing out on so much live music this year, but it’s for the best that we take a rain check on concerts right now.

    Hearing that we might not see concerts until Summer 2021 and that things won’t really get rolling at the level they were pre-COVID until around 2022. It’s going to be tough going for many concert venues until…[Read more]

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  • Profile picture of Kelly Lineman

    Kelly Lineman and Profile picture of Daniel WhiteDaniel White are now friends 4 months, 2 weeks ago

  • Profile picture of April M. Morton

    April M. Morton and Profile picture of Daniel WhiteDaniel White are now friends 4 months, 2 weeks ago

  • Profile picture of Daniel White

    Daniel White posted an update in the group Group logo of Music Industry Marketing & TechMusic Industry 4 months, 2 weeks ago

    Hey all! Made this group for DIM students with an eye towards the music industry. Feel free to post insights, updates, new music, and other things of interest from around the web.

    Personally, I worked on the live music side for several years, as a marketing coordinator for a few venues in Washington D.C.’s competitive concert scene. Have also…[Read more]

    • Profile picture of Amber Bethune
      Amber Bethune replied 4 months, 2 weeks ago

      Hey Daniel, are their any “new” groups or music you can recommend or like these days?

      • Profile picture of Daniel White
        Daniel White replied 4 months, 2 weeks ago

        Just seeing this ! Very much depends on what you like, genre-wise. But, here goes a random selection of artists I’ve been going back to over the last couple years: Steve Lacy, Brent Faiyaz, Hiatus Kaiyote, Nao, Omar Apollo, and Buddy.

        A good playlist to check out as well is Spotify’s Pollen.

    • Profile picture of Amber Bethune
      Amber Bethune replied 4 months, 2 weeks ago

      Wow…thanks!! Great musical choices!!

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