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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Daniel White

Profile picture of Daniel White

@daniel-white

Active 7 months ago
@joel-koch Hey Joel! See that we have some common interests. It was great working with you on the Hulu case study. Look forward to doing more work with you over the course of our time in the DIM program. View
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  • Profile picture of Daniel White

    Daniel White posted a new activity comment 7 months ago

    Love this! It’s been amazing to see the growth at Airbnb over the years, as I have used the service for nearly a decade. The continued innovation there has been nothing short of impressive as they’ve constantly valued elevating the user experience when booking a stay through the platform.

    Some features that I would love to see:
    – An improved…[Read more]

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    Daniel White posted a new activity comment 7 months ago

    Really interesting to see a brand remove itself from the majority of social platforms! I wonder how this will impact Lush’s bottom line? Beauty brands rely so heavily on social media to not only push products but create a brand image.

    I wonder does this mean that Lush will cease working with influencers on social, which you note has been a big…[Read more]

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    Daniel White wrote a new post, Enhanced Mobile Ticketing Could Help Make Concerts Safer, on the site Daniel White's Fox School of Business ePortfolio 7 months, 3 weeks ago

    All eyes in the entertainment industry, and much of the world, are focused on the aftermath of a music festival turned tragedy in Houston. A massive crowd surge at Friday’s Astroworld Festival left some eight […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, Considering Indie Artist Social Media Management and Governance, on the site Daniel White's Fox School of Business ePortfolio 8 months, 3 weeks ago

    Social media can be make or break for an indie musicians, but professional account management can be difficult on shoestring budgets. How can artists on the rise, and their teams, effectively govern their social […]

  • Profile picture of Daniel White

    Daniel White posted a new activity comment 8 months, 3 weeks ago

    So Twitter has basically enabled a “vibe check” feature? Interesting.

    It’s unfortunate that online discourse has soured to the point that we need something like this. Definitely agree with your last note about this potentially spiraling into something that either limits free speech or has some other catastrophic consequences that we don’t…[Read more]

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  • Profile picture of Daniel White

    Daniel White wrote a new post, Mobile-First Marketing at Spotify: Enhancing the User Experience On-Platform and Beyond, on the site Daniel White's Fox School of Business ePortfolio 9 months, 2 weeks ago

    The music industry has been caught up in a Cold War of sorts for nearly a decade as the giants of streaming audio — Apple Music, Spotify, YouTube, and other — duke it out over monthly sub […]

  • Profile picture of Daniel White

    Daniel White posted a new activity comment 9 months, 2 weeks ago

    This pull quotes in this post remind me of a Drake album, especially as you describe them: “hooky, powerful, and spark curiosity”. Canada’s greatest export released his sixth studio album earlier this month and much of the criticism was similar to yours of Daniel Rowles. There may be some great, Instagram worthy lines here, but the…[Read more]

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    Daniel White posted a new activity comment 9 months, 3 weeks ago

    Seeing older people make use of technology to share their lives and build community really touches my heart! It’s great to know that older generations are adapting to social platforms. Focusing on fresh faces online ignores the wealth of knowledge and diverse lived experience that comes from the folks who’ve lived through a few decades.

    The…[Read more]

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    Daniel White posted a new activity comment 9 months, 4 weeks ago

    Totally remember them adding the natural cut fries to the menu when I was in high school! Awesome to see some of the behind the scenes for Wendy’s decision making at the time. Think this was around when Burger King released new fries, so it makes compelete sense that these decisions were brought on by social listening at Wendys as both companies…[Read more]

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    Daniel White posted a new activity comment 9 months, 4 weeks ago

    RIP the T-Mobile Sidekick!

    Multiple screen phones and foldable LEDs seem like gimmicks to me. They don’t add much value beyond the initial novelty of the device. However, I do agree with you about Apple (and its competitors) reaching a ceiling of sorts in the world of cell phones/mobile. Beyond speed, service and apps, we seem to be reaching a…[Read more]

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    Daniel White wrote a new post, America's Pastime Has Become A Nightmare For Ticket Buyers, on the site Daniel White's Fox School of Business ePortfolio 11 months, 1 week ago

    One of my most prominent childhood memories is playing “hooky” every year to go to opening day at Detroit’s Tiger Stadium. With my dad in town what better way to celebrate Father’s Day than by skipping out on […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, Concerts Are Back! Now, Here Are Some Innovations to Make Them Better for Fans, Artists, and Venue, on the site Daniel White's Fox School of Business ePortfolio 11 months, 1 week ago

    As summer beats on it is clear to anyone in or adjacent to the concert business that live music back in full swing. Last weekend’s Rolling Loud felt like a milestone as more than 80,000 fans attended the […]

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    Daniel White wrote a new post, Peloton Is Relying On Music to Rebuild Their User Experience, on the site Daniel White's Fox School of Business ePortfolio 11 months, 1 week ago

    If any one sector came out of the COVID-19 pandemic better than it entered it was the at-home fitness space. Now, Peloton is aiming to make music a more central part of their user experience to attract new […]

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    Daniel White wrote a new post, How Bandcamp Fridays Became 2020's Best Music Marketing Campaign, on the site Daniel White's Fox School of Business ePortfolio 1 year, 2 months ago

    In a year from hell for most of the music industry, one online music retailer represented a lone bright spot for those musicians outside of entertainment’s upper class.

    Beginning last March, the “Bandcamp […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, Can Tech Startups Solve Music's Licensing Data Issue?, on the site Daniel White's Fox School of Business ePortfolio 1 year, 4 months ago

    Almost a year into the global coronavirus pandemic and live music is all but extinct in North America. The rest of the music industry has reeled as they attempt to recover the massive loss of revenue from concert […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, "Smart" Tickets Could Be the IoT Innovation That Helps In-Person Events Recover From COVID-19, on the site Daniel White's Fox School of Business ePortfolio 1 year, 7 months ago

    Ticketmaster will now require fans to test negative for COVID-19 or have been vaccinated to attend events in 2021, according to an early November announcement. The live event ticketing giant plans to use their […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, "Smart" Tickets Could Be the IoT Innovation That Helps In-Person Events Recover From COVID-19, on the site Digital Marketing MKTG 5604 Fall 2020 1 year, 7 months ago

    On Thursday, Ticketmaster announced that it would require fans to test negative for COVID-19 or have been vaccinated to attend events in 2021. The live event giant plans to use their digital ticketing app […]

    • Profile picture of Amber Bethune
      Amber Bethune replied 1 year, 7 months ago

      Wow Daniel – this is informative, amazing and slightly scary! My thought; this seems like a solid implantation to have safe, covid free events, I do see some holes in this plan that may cause disruption in user experience and pricing. In the article, people can attend events if they have a covid- negative test up to 72 hours prior to the event – meaning testing and getting results back in a timely fashion would have to approve (I know and seen people wait for up to two weeks for their Covid test). Also, I have seen lots of blogs where people expressed their thoughts on vaccines, and that they would not want to get it being that it would be a fairly new vaccine. I think this would create some chaos with ticket sales – and possibly attendance. I think a great way to combat this would be to offer discounted tickets to watch the concert virtually through a password protected portal. I think this is a great way to implement AI – to all get us back to some type of normalcy safety. I think if the holes are “ironed” out with some of the issues I see happening, I think other companies will adopt this merthod.

    • Profile picture of Philip Eng
      Philip Eng replied 1 year, 7 months ago

      This is cool! I feel like Amber brought up some good points on the pressing issues that event promoters will need to iron out. I would love to see how this plays out. I feel like you’ve brought this up before about customer profiles and using them to promote events through Spotify when we started talking about Artificial Intellifence. I wonder where else they could apply these techniques to?

    • Profile picture of Sean T.
      Sean T. replied 1 year, 7 months ago

      I really like your idea to use tech to limit scalping. Ticketmaster could incentivize people to utilize their system, and give up data, by offering pre-pre sales. People who have gone to shows of the band, or bands like them, would get access to tickets even before whole sellers see them. This ensures that true fans get the best access to seats. Combine this with a digital ticket and there is almost no way for reselling.

    • Profile picture of Chand Patel
      Chand Patel replied 1 year, 7 months ago

      Interesting article thank you for sharing Daniel. I have to say as someone who loves attending live events, that has been the last thing on my mind even once restrictions loosen. I liked how you were able to point out the benefits and drawbacks to this method from multiple perspectives. With everything going digital, privacy of personal data always comes into play. Also test are not always accurate, so it will be interesting to see how ticketmaster and other live event retailers take that into account.

    • Profile picture of Misha Patel
      Misha Patel replied 1 year, 7 months ago

      This was really interesting to me! I love going to live events, especially sporting events. My friends and I were even thinking about getting Giants season tickets but we were even hesitant on that because you really don’t know what the future holds these days. 2021 is so unknown right now.

      As you’ve discussed, there are benefits and drawbacks to these online ticketing options. Scalpers will definitely have more issues getting tickets. Being able to make events a safer place will definitely be much easier and I think that is the most important part of it all. It only takes a few people at a sporting event to have the virus and spread it to many others. Keeping track of the data on all of the people coming into the stadium or concert venue will help limit the spread of the virus, but there privacy laws is always a concern as well.

      It will be interesting to see how venues and ticket companies are going to handle these matters. Insurance and waivers are going to be part of it as well. I am sure we will have to sign off on documents stating that the venues aren’t responsible. There are a lot of factors to take in consideration when making sure a person is eligible to attend a live event.

    • Profile picture of Maddie Donnelly
      Maddie Donnelly replied 1 year, 7 months ago

      thank you for sharing this information Daniel! I didn’t even know LiveNation was taking this approach for 2021 see as it will still be up to states to allow live events to happen again. I think it’s important that people do make sure they have tested negative for covid-19. As for the vaccine, I think a lot of places are going to make sure you have gotten it in order to continue with what you hope to do. However, we already have anti-maskers, who believe they’re taking away their rights, so I could only imagine peoples reactions to be told they can’t continue with doing such thing, like attend a concert or sports event without having the vaccine. I personally don’t trust other people, as seeing that photo, even though they are social distancing, no one is wearing masks. Covid-19 is an airborne disease that affects the lungs and peoples. breathing, It is going to be a while before things go back to “normal.”

    • Profile picture of Alejandra Forero
      Alejandra Forero replied 1 year, 7 months ago

      Daniel, this is a great analysis and I think it is very interesting to see how we are utilizing technology to find solutions for issues that have risen due to Covid. I am personally looking forward to this as I would really like to go to a live event next year once I receive the vaccine. I miss being able to attend concerts and would be more than willing to use a mask while at events. As Maddie talked about, I understand where she is coming from as it is a controversial topic but I think that once the vaccine is available I would be willing to utilize technology, such as smart tickets, to attend events. I think at some point we will have to adjust and create a new “normal” but I think it is important to still be able to do activities to keep us motivated. There are countries such as Australia that due to their low case rate have gone back to normality and do not even require masks to be used so hopefully next year the US will be able to reach those expectations. Anyway, thanks for sharing this great analysis!

  • Profile picture of Daniel White

    Daniel White posted a new activity comment 1 year, 8 months ago

    Oh man, there’s so much to unpack here! This product could do really well for small (100=capacity and below) spots that want to get local live music or pick up smaller touring acts. But once we get into larger rooms, there is an entire live music ecosystem here that’s pretty functional (at least pre-COVID).

    As a former promoter for a bunch of…[Read more]

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    Daniel White posted a new activity comment 1 year, 8 months ago

    Great observation here — the music industry, particularly on the recorded side, is way to dependent on streaming services. For many artists, this is simply just not sustainable. Just this last week over 10,000 musicians signed a “Justice At Spotify” petition that demands more equitable practices from the streaming giant, including a p…[Read more]

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    Daniel White posted a new activity comment 1 year, 8 months ago

    Whew! A lot to unpack here. As a former college print journalism major, this hurts, but its been a long time coming.

    Commerce printing is certainly going to take a hit, as businesses around the world navigate COVID. I think that was inevitable shift when it came to business, it just took a major catalyst like a global pandemic to spur industry…[Read more]

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