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MS-Digital Innovation in Marketing

Fox School of Business

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Daniel Ross

Profile picture of Daniel Ross

@daniel-ross

active 3 weeks, 3 days ago
@tum93831 If you’re into custom scripts for iphone you might find this pretty cool – https://ifttt.com/ I have a script running that turns my living room lights on when I come within 500 feet of my house at night after work among other cool stuff. Possibilities are endless! View
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  • Profile picture of Daniel Ross

    Daniel Ross and Profile picture of Sunil MisraSunil Misra are now friends 5 months, 2 weeks ago

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, The Importance of Usability Testing, on the site Daniel Ross 5 months, 3 weeks ago

    Usability testing is a technique used to determine how users will interact with a product. Whether the goal is to design a new digital product or evaluate ways to improve an existing product, designers should […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Content Management Life-Cycle, on the site Daniel Ross 5 months, 3 weeks ago

    As we progress through the summer semester of our Digital Innovation in Marketing program, we have learned about two distinct business disciplines: Process improvement and User Experience Design. Both disciplines […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Human Centered Design:, on the site Daniel Ross 6 months ago

    Human centered design is an approach focused on the human element of designing a product. Taught by design schools and leaders in the design community, human centered design connects those who design products with […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Change Management, on the site Process Improvement and Innovation MIS5102 Summer 2020 6 months ago

    Project Management is the application of knowledge, skills, tools, and techniques to project activities in order to meet project requirements. Those of us who are familiar with project-based work understand that […]

  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 6 months, 1 week ago

    Dannie – Great post! You outlined an issue that I believe many people can relate to! I work in the manufacturing industry and we too utilize many different tools that all accomplish varying tasks. Email newsletter clients, portals, project management tools, file storage and cloud services are just a few of the different things I have to deal with…[Read more]

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  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Digital Transformation in Manufacturing: Industry 4.0, on the site Process Improvement and Innovation MIS5102 Summer 2020 7 months, 1 week ago

    I work in the industrial overhead lifting and rigging industry for a company that manufactures lifting slings. Most people do not think about the lifting slings being used when a structure is under construction or […]

  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 7 months, 1 week ago

    Great post Erin! Generally when I have a prescription ready for pickup at CVS, it takes at least 2 or 3 reminder texts to get me to pick it up – life is busy and it is easy to forget! Having a service like this would be a game changer, especially since there is no extra cost associated with it. Self driving car and truck technology is very…[Read more]

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  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Red Bull in Formula 1 Racing, on the site Daniel Ross 9 months, 1 week ago

    In my previous blog post: Red Bull Gives You Wings I provided a brief introduction to Red Bull and explained how an energy tonic sold at a family owned Pharmacy in Thailand became synonymous with adrenaline […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Wawa Markets: Utilizing Technology For Growth, on the site Daniel Ross 10 months, 2 weeks ago

    Philadelphians are passionate about a few things – Cheese steaks, the Philadelphia Eagles, and a gas station with a goose as their logo that has grown from small chain of convenience stores in the suburbs to an […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Big Data In Online Gaming, on the site Daniel Ross 11 months, 1 week ago

    According to experts in the video gaming industry there are currently 2.3 billion virtual gamers worldwide, with nearly 56% of those gamers engaging in online play and an expected growth to about 2.7 billion […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Contract for the Web: Saving the Internet Together, on the site Daniel Ross 1 year, 1 month ago

    In my Innovation Now post titled “Why is the Truth so Difficult to find?” I describe an innovative solution to the wicked problem of the prevalence of misinformation on the internet and how it is spread. The inn […]

  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 1 year, 2 months ago

    Kellen, this is a really interesting take on how Bitcoin and Blockchain may be influencing the value of companies that produce the components used in mining bitcoin. Bitcoin mining has kicked off a race to see who can construct the largest and fastest computer farms to process the most transactions for the blockchain ledger, and ultimately this…[Read more]

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  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 1 year, 2 months ago

    Aja, this is a great post, thank you for putting it together. As I read through your post I couldn’t help but think back to when I was going through the home buying process and looking over all over the extra fees and costs associated with buying a home. One thing that I remember is having to pay a significant amount of money for something c…[Read more]

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  • Profile picture of Daniel Ross

    Daniel Ross posted an update 1 year, 2 months ago

    @tum93831 If you’re into custom scripts for iphone you might find this pretty cool – https://ifttt.com/

    I have a script running that turns my living room lights on when I come within 500 feet of my house at night after work among other cool stuff. Possibilities are endless!

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Blockchain: Not Ready to Disrupt Everything, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 2 months ago

    Blockchain is a term that I have heard a lot about, however I never fully understood how the technology worked. Typically, blockchain is talked about in conjunction with crypto currency / bitcoin, however after […]

    • Profile picture of Angelica Cionci
      Angelica Cionci replied 1 year, 2 months ago

      Hi Dan! Great post. Your explanation of blockchain, its purpose and its current limitations is awesome. I agree with you, blockchain has the potential to disrupt multiple industries and the way they conduct business. Some of these industries include banking, healthcare, real estate, education and as you mentioned, even politics. I was interested to see learn more about how blockchain is could potentially be used in politics and found blockchain will make it impossible for elections to be rigged. It will “take care of voter registration and verification of identity, it would then ensure only legitimate votes were counted”. Although blockchain as a long way to go and issues that need to be addressed before it can be adopted, blockchain will inevitably be a game changer for many industries.
      https://www.inc.com/john-white/9-industries-that-will-soon-be-disrupted-by-blockchain.html

    • Profile picture of Erin Decker
      Erin Decker replied 1 year, 2 months ago

      Great post Dan! Didn’t realize how many different ways blockchain technology can be used besides in cryptocurrency and how disruptive it potentially can be. I wanted to gather more information on what other industries can utilize blockchain technology. For example, I found that Spotify is currently utilizing blockchain technology with its attribution issues with licensing. Turns out that the majority of music on streaming services is unlicensed. Since more and more companies are making movements to increase streaming services to consumers, I’m curious how blockchain technology will be incorporated into things besides music. For example, Disney+ just dropped today, wonder how they handle their attribution. Just food for thought.

      Spotify acquires blockchain startup Mediachain to solve music’s attribution problem

    • Profile picture of Kellen Odom
      Kellen Odom replied 1 year, 2 months ago

      Excellent job Dan! You called out the deficiencies that are inherent in block chain. Finally, there is a realist!!

    • Profile picture of Aksana Bukhaustsava
      Aksana Bukhaustsava replied 1 year, 2 months ago

      Thank you, Dan, for a simple and elegant explanation (after reading your post, I have a working understanding of what blockchain is). Without a doubt, this innovative technology has the potential for a massive and far-reaching disruption. You, however, addressed my primal concern. Hacking. If it is possible, hacking will lead to disastrous outcomes at the very minimum. When it comes to data, the currency of today’s business world, storage, and transfer solutions get increasingly sophisticated and “unbreakable.” Unfortunately, hackers also get proportionally skilled and creative. I believe security is and will remain the issue, or rather one “wicked” blockchain problem.

    • Profile picture of Danielle Nagle
      Danielle Nagle replied 1 year, 2 months ago

      Great post, Dan! I like that you addressed the issues with blockchain and took a systems thinking approach that if you put incorrect data or information ‘in’, it cannot be changed and will get incorrect information ‘out’. I thought this was particularly interesting in regard to elections and that blockchains can still be hacked and rewritten if 51% of the computers on a network are controlled. Thanks for making think deeper about this technology.

    • Profile picture of Torri L. Fisher
      Torri L. Fisher replied 1 year, 2 months ago

      Test

    • Profile picture of Torri L. Fisher
      Torri L. Fisher replied 1 year, 2 months ago

      Agreed. 100%. Blockchain sounding “cool” and “hip” is not quite enough reason to forecast that it will take over the world. Maybe there are folks that have been playing around in the space since inception or maybe it makes sense to a finance professional, but the average joe doesn’t necessarily get this and moreover; it’s messing with my money!

      • Profile picture of Torri L. Fisher
        Torri L. Fisher replied 1 year, 2 months ago

        I think if a true disruptor in this space wants to hit pay dirt, they should target the niche of folks with disposable income that would like to be handheld with it’s education; a blockchain Personal Financial Analyst.

    • Profile picture of Melissa McCusker
      Melissa McCusker replied 1 year, 2 months ago

      Awesome post Dan! You explained blockchain perfectly and made it so much easier for me to understand. It’s interesting to learn that Blockchain has significant drawbacks that need to be addressed before the technology can be widely adopted by the mainstream.

    • Profile picture of Michelle Bonilla
      Michelle Bonilla replied 1 year, 2 months ago

      Great Post Dan! I appreciate you explaining in laymen terms what Blockchain is and its potential to disrupt most industries, while also being careful to point out it’s current flaws — which why there are folks I know (including myself) that have a healthy fear of Blockchain technology. I do think the potential to influence the way goods/services are exchanged is a mind-blowing innovation, but I’m with you — I too need to see more work being done on the security front.

  • Profile picture of Bob Edwards

    Bob Edwards and Profile picture of Daniel RossDaniel Ross are now friends 1 year, 2 months ago

  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 1 year, 2 months ago

    Danielle, very interesting read!

    This is very interesting perspective – how much will artificial Intelligence effect the medical industry? I think it could have a huge impact! As someone who suffers from Psoriasis, I know first hand how difficult it is to get an appointment with dermatologists. I think for minor skin conditions digital d…[Read more]

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  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 1 year, 3 months ago

    Christina,
    This is a great idea! You have presented a very realistic solution to a problem that many people struggle with daily. I think discretely integrating the sensor technology into different head wear and pairing to smart phones via blue tooth is critical!

    According to Gartner…[Read more]

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  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Why is the Truth so Difficult to Find?, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 3 months ago

    One major problem that I believe is plaguing modern society is the spread of misinformation on the internet. The internet was developed as an accessible platform where people could go and gather information, learn […]

    • Profile picture of Kellen Odom
      Kellen Odom replied 1 year, 3 months ago

      This is ingenious! I’m not a technology guru, but man does this serve a purpose! Do you think we should have a third party or regulated governing body to make sure that the inputs are correct? This could possibly help prevent false information being injected into the system.

    • Profile picture of Christina Pennetti
      Christina Pennetti replied 1 year, 3 months ago

      Dan, I think this idea is awesome and something web users don’t normally think about. People are too trusting of information they see on the internet, especially if someone they trust is sharing/promoting/or using it to back their own opinions. The fact that this innovation even goes as far as showing the verification sources gives end users additional trusted resources to utilize when surfing the web.

      Would the “tooltip” box dropping down from that icon automatically show upon initial page load or is this something that will only appear if the end user clicks the icon?

    • Profile picture of Ralph Dixon
      Ralph Dixon replied 1 year, 3 months ago

      Dan, this is a great idea. One possible funding idea could potentially be legitimate news organizations. Have news organizations that are truthful help pay for such a feature would only help to highlight their content more over the fake news. I agree with you that social platforms should also help to pay for such a technology. The value proposition being that these legitimate news sources would generate more readers for the news organizations and better reputation with the public for social media sites.

    • Profile picture of Sara Kies
      Sara Kies replied 1 year, 3 months ago

      I love this idea and it makes me wonder how this can be used on social media. It was just released that Facebook will be removing its grey verification badge to prove to viewers that the business pages were ‘verified.’ Their reasoning for removal is due to public confusion on what the badge mean. I think your idea has the potential to solve a lot of this and would love it to trickle down to a main-stream symbol for authenticity.

      Good read!

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