• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Daniel Ross

Profile picture of Daniel Ross

@daniel-ross

Active 1 year, 7 months ago
@tum93831 If you’re into custom scripts for iphone you might find this pretty cool – https://ifttt.com/ I have a script running that turns my living room lights on when I come within 500 feet of my house at night after work among other cool stuff. Possibilities are endless! View
  • Activity
  • Profile
  • Sites 2
  • Friends 20
  • Groups 5
  • Personal
  • Mentions
  • Favorites
  • Friends
  • Groups
  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, The importance of Responsively Designed Websites, on the site Daniel Ross 1 year, 9 months ago

    Responsively designed websites are a necessity today. Responsive websites enable mobile users to have equally as good of an experience on your website as desktop users. In a world where mobile use online is […]

  • Profile picture of Daniel Ross

    Daniel Ross and Profile picture of Ava ShijeAva Shije are now friends 1 year, 9 months ago

  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 1 year, 9 months ago

    Aja,
    Great post! I agree with you that biometrics are a line in the sand for me. Thankfully I have never caved and enabled them on my phone. I am an “enter your passcode in kind of guy”.

    I think we’re in for a really interesting ride once the reality of what information is shared with who comes to a head – it seems like every day that pa…[Read more]

    View Conversation
  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 1 year, 9 months ago

    Dannie,

    This post is great! You made some very interesting points about mass data collection on consumers. I understand that companies I do business with collect shopper data. I do similar things as a marketer on users who interact with websites I manage or email campaigns that we send out.

    However, as a consumer I definitely think there…[Read more]

    View Conversation
  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Social Media Policies Are Important, on the site Daniel Ross 1 year, 10 months ago

     

    Social Media is a critical aspect of every business. Without social media, it is significantly more difficult for businesses to connect with customers on a personal level. Employers face a crossroads on […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Project Deck, on the site Zenbox Marketing 1 year, 10 months ago

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Marketing Channels, on the site Zenbox Marketing 1 year, 10 months ago

    Coming soon

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Memo to Company Leaders, on the site Zenbox Marketing 1 year, 10 months ago

    Coming soon

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Prototype, on the site Zenbox Marketing 1 year, 10 months ago

    Coming Soon

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Data & Process Model, on the site Zenbox Marketing 1 year, 10 months ago

    Coming Soon

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Digital Analysis, on the site Zenbox Marketing 1 year, 10 months ago

    Coming soon

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Project Deliverables, on the site Zenbox Marketing 1 year, 10 months ago

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Top Competitor Analysis, on the site Zenbox Marketing 1 year, 10 months ago

     

     

     

    Cisneros Design – Domain Authority 22

     Website is well designed and strays from the norm. Visually appealing and creative. Feels premium (Minus the lack of SSL Cert).
    The soup recip […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Homepage, on the site Zenbox Marketing 1 year, 10 months ago

  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 1 year, 10 months ago

    Greg, I haven’t had the chance to see Android’s version of CarPlay – I would be interested in checking it out and seeing the similarities / differences between the two technologies.

    I hadn’t even considered the possibilities of CarPlay inside of a car with multiple entertainment screens. That sounds so much better than having to deal with…[Read more]

    View Conversation
  • Profile picture of Daniel Ross

    Daniel Ross posted a new activity comment 1 year, 10 months ago

    Ava, very good point about the safety aspect of Apple CarPlay. I definitely could see how the integrated screen could be distracting and cause accidents. I read a few articles that claimed Apple (and android) CarPlay were more distracting than texting and driving – https://www.macrumors.com/2020/03/20/carplay-more-dangerous-texting-study/

    I…[Read more]

    View Conversation
  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Random Acts of Social Media are Ineffective, on the site Daniel Ross 1 year, 10 months ago

    Social media is a robust and valuable tool for any size business, however establishing a social strategy can be a very overwhelming experience.  Most marketers understand the importance of having a social media […]

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, "Hey Siri – Play Driving Music", on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 1 year, 10 months ago

    This summer I had the opportunity to trade in my old car for a brand new 2020. The vehicle I purchased is filled with all sorts of new technology that was not in my 2011. It has been a lot of fun playing with all […]

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 1 year, 10 months ago

      I will point out that Google similarly has Android Auto which … is a pale imitator and not worth mentioning further.

      Screen mirroring is an incredibly overlooked application in my experience. We bought a new minivan a couple years back (and because we’re that cool, it’s a EV minivan), and despite all the bells and whistles, the biggest impact by far has been the ability to cast my phone to the entertainment system. Rather than deal with Blu-Rays/DVDs scatted in the car, we just stream from Hulu, Disney+ or our own Plex library. Dual benefit of being able to pre-load the content for offline viewing or being able to stream to the tastes of my super-discerning grade-schoolers.

      • Profile picture of Daniel Ross
        Daniel Ross replied 1 year, 10 months ago

        Greg, I haven’t had the chance to see Android’s version of CarPlay – I would be interested in checking it out and seeing the similarities / differences between the two technologies.

        I hadn’t even considered the possibilities of CarPlay inside of a car with multiple entertainment screens. That sounds so much better than having to deal with DVD’s taking up room in your car. How does streaming movies effect your mobile phone data plan? Hopefully you have unlimited data!

    • Profile picture of Ava Shije
      Ava Shije replied 1 year, 10 months ago

      It’s cool to see how seamless phone integration with a car’s display can mean so much. When I was car shopping last year, Apple Car Play did seem like a cool feature, and I weighed it into my decision making. While I ended up with a car that doesn’t have Apple Car Play, it was amazing how suddenly a feature I hadn’t even considered before I started shopping made its way into my decision-making. It’s a great example of how digital integration/innovation can provide so much value to customers that it might even outweigh other basic features of the product (like MPG or trunk space).

      I’m also curious as to how this plays in to distracted driving. The general advice used to be “don’t talk on the phone while driving” and many places still give tickets for holding a phone up to your ear. Is there really much of a difference between “hands-free” and voice activation? Car companies seem to know that there’s no way to beat phone use for drivers, so they’ve integrated to make it a safer experience. Much like how people used to be looked down on for using a phone in class or at work. Now it’s recognized that mobile technology can enhance everyday activities instead of distracting from them.

      However, risk increases for older drivers and those who don’t have a solid understanding of their car’s infotainment system. For those users especially, the extra attention needed to interact with the technology could be fatal. Source: https://www.reuters.com/article/us-health-seniors-autos/vehicle-infotainment-systems-dangerously-distracting-especially-for-seniors-idUSKCN1UK34F

      • Profile picture of Daniel Ross
        Daniel Ross replied 1 year, 10 months ago

        Ava, very good point about the safety aspect of Apple CarPlay. I definitely could see how the integrated screen could be distracting and cause accidents. I read a few articles that claimed Apple (and android) CarPlay were more distracting than texting and driving – https://www.macrumors.com/2020/03/20/carplay-more-dangerous-texting-study/

        I like to think that I utilize the technology in a relatively responsible way (using voice commands while actually driving etc). However I could see someone taking advantage of the technology and it becoming a distraction.

    • Profile picture of Dannie Ghazal
      Dannie Ghazal replied 1 year, 10 months ago

      I also traded my car at the end of 2019 for a 2020 model and got a car with Apple CarPlay which I didn’t have before and I didn’t consider it while making my purchase. It totally changed the way I drive. I don’t have to use an external GPS, I don’t have to be distracted every time a text comes through–my car screen will display a notification that a message came through and it’ll read to me and I can also replay via voice to text. The other great thing I noticed is that it atomically disables any alerts that I can’t answer via voice through my car which eliminates even more distractions. For instance, I’ll get an alert when a text or WhatsApp message comes through but I won’t be notified about e-mails or Facebook Messenger messages.
      The ability to be able to use my phone to display the things on my screen just makes a world of a difference and the most feature I use is the GPS feature .The other feature I loved is being being able to play my music through pandora. I can skip, rewind, replay and control the volume all from my wheel. It definitely beats having to pick up my phone to do any of that. I didn’t realize how different my driving experience would be and how much safer too.

  • Profile picture of Philip Eng

    Philip Eng and Profile picture of Daniel RossDaniel Ross are now friends 1 year, 11 months ago

  • Profile picture of Daniel Ross

    Daniel Ross wrote a new post, Mobile Marketing is Our Reality, on the site Daniel Ross 1 year, 11 months ago

    Mobile Marketing is Our Reality

    Meetings, conferences, or any social activity in both my professional & personal life has a relatively new constant; everyone is glued to their mobile phone. Emails are […]

  • Load More

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Recently Active Members

Profile picture of Hannah O'Hara
Profile picture of Demi Li
Profile picture of Ryan Hartman
Profile picture of Chelle Johnson
Profile picture of Olivia Francisco
Profile picture of Gabby Gutierrez
Profile picture of Munir Mandviwalla
Profile picture of Jaclyn Hansberry
Profile picture of Steven Sclarow
Profile picture of Krupa Bhatt

Members

Newest | Active | Popular
  • Profile picture of Hannah O'Hara
    Hannah O'Hara
    Active 15 hours, 10 minutes ago
  • Profile picture of Demi Li
    Demi Li
    Active 17 hours, 26 minutes ago
  • Profile picture of Ryan Hartman
    Ryan Hartman
    Active 23 hours, 39 minutes ago
  • Profile picture of Chelle Johnson
    Chelle Johnson
    Active 1 day, 20 hours ago
  • Profile picture of Olivia Francisco
    Olivia Francisco
    Active 2 days, 20 hours ago
  • Profile picture of Gabby Gutierrez
    Gabby Gutierrez
    Active 2 days, 20 hours ago
  • Profile picture of Munir Mandviwalla
    Munir Mandviwalla
    Active 4 days, 18 hours ago
  • Profile picture of Jaclyn Hansberry
    Jaclyn Hansberry
    Active 6 days ago
  • Profile picture of Steven Sclarow
    Steven Sclarow
    Active 1 week ago
  • Profile picture of Krupa Bhatt
    Krupa Bhatt
    Active 1 week ago

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    Active 6 months ago
  • Group logo of Spotify AI Listening
    Spotify AI Listening
    Active 9 months, 3 weeks ago
  • Group logo of Group 4 - Final Project
    Group 4 – Final Project
    Active 10 months ago
  • Group logo of Saving Forever 21
    Saving Forever 21
    Active 10 months, 2 weeks ago
  • Group logo of Digital Innovation in Marketing Main Group
    Digital Innovation in Marketing Main Group
    Active 11 months ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2022 · Department of Management Information Systems · Fox School of Business · Temple University