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Daniel J. Serrano posted a new activity comment 4 years, 5 months ago
This is so interesting, I never heard of Jen Atkin but it’s interesting to see her now public meteoric rise to fame. She definitely has a powerful friends circle, which has definitely lended to her success, but even that took time to build. I also like the word play of the ad, I learned how to properly say the brand name, while remembering the…[Read more]
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Daniel J. Serrano posted a new activity comment 4 years, 6 months ago
Hey Kelly,
Really interesting post. I agree that visuals are increasingly becoming more of an important element as technology advances. Google identified this trend a few years ago with it’s release of the Google Goggles mobile app; which has now been converted to the Google Lens feature on many android phones. The feature uses AI to identify…[Read more]
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Daniel J. Serrano posted a new activity comment 4 years, 6 months ago
Thanks for sharing!
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Daniel J. Serrano wrote a new post, Print Media is Dead. Put it in a Shareable Video., on the site Social Media Innovation – Fall 2017 4 years, 6 months ago
I apologize for the gross overstatement in the title, I know print media is not dead. In fact the irony is that I’m writing this article for a blog style platform. Print Media may not be as easy or as […]
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Daniel J. Serrano wrote a new post, Print Media is Dead. Put it in a Shareable Video., on the site Daniel Serrano 4 years, 6 months ago
I apologize for the gross overstatement in the title, I know print media is not dead. In fact the irony is that I’m writing this article for a blog style platform. Print Media may not be as easy or as […]
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Daniel J. Serrano posted a new activity comment 4 years, 6 months ago
Hey Tony!
Excellant post. As you stated earlier, I’m one of those people that love the newest and coolest technology – and although I may not be able to afford the $3,000 starting price tag, I love to learn about the technology, see where it can be applied, and then go to any events to use the tech.
Virtual Reality or more specifically with…[Read more]
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Daniel J. Serrano posted a new activity comment 4 years, 6 months ago
Hey Kelly!
Great post. I think this is a great application of AR in the real world with a product that millions (if not billions) of women use almost everyday. Makeup brands like Sephora have to continuously innovate with their products to avoid competitors who are more affordable, offer more shades, have less harmful chemicals, or “just get…[Read more]
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Daniel J. Serrano posted a new activity comment 4 years, 6 months ago
Thanks for sharing! This is a great resource.
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Daniel J. Serrano posted a new activity comment 4 years, 6 months ago
Hey Amy!
This was a great and informative post, I learned a lot about what Estée Lauder Companies does for charitable causes.
I love how Clinique’s social media campaign involved giving back in the form of donations as people shared their own content with Clinique’s hashtags. I also found it interesting how a makeup company was promoting…[Read more]
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Daniel J. Serrano wrote a new post, Snapchat: From Private Pics to Full-Service Platform, on the site Daniel Serrano 4 years, 6 months ago
Snapchat was first released while I was in undergrad; it quickly found its niche market and grew over the next few years. I remember when a few of my friends urged me to download the app, I was hesitant […]
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Daniel J. Serrano wrote a new post, Snapchat: From Private Pics to Full-Service Platform, on the site Social Media Innovation – Fall 2017 4 years, 6 months ago
Snapchat was first released while I was in undergrad; it quickly found its niche market and grew over the next few years. I remember when a few of my friends urged me to download the app, I was hesitant because of […]
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Daniel J. Serrano wrote a new post, The "War" on Digital Marketing, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago
One aspect of digital marketing is that it often relies on other platforms or social networks in order to be spread effectively. The goal is to not only reach as many people as possible, but to have customers […]
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Daniel J. Serrano wrote a new post, The "War" on Digital Marketing, on the site Daniel Serrano 4 years, 7 months ago
One aspect of digital marketing is that it often relies on other platforms or social networks in order to be spread effectively. The goal is to not only reach as many people as possible, but to have customers […]
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Daniel J. Serrano wrote a new post, Socially Content: Back to School with Labor Day Sales, on the site Daniel Serrano 4 years, 8 months ago
The time around Labor Day is always an exciting one; the extended weekend, back-to-school, and best of all – great sales. Brands vie for the attention of customers through the use of creative content posted acr […]
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Daniel J. Serrano wrote a new post, $42 Water & Other Engaging Headlines, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 8 months ago
Throughout the last few days, I’ve read many articles and watched numerous videos, but from all the content I consumed these are some of the most engaging headlines and stories I encountered that caused me to […]
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Daniel J. Serrano are now friends 4 years, 8 months ago
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Daniel J. Serrano are now friends 4 years, 8 months ago
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Shenika Balfour and
Daniel J. Serrano are now friends 4 years, 8 months ago
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Shameika Ejiasi and
Daniel J. Serrano are now friends 4 years, 9 months ago
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Melissa Newman and
Daniel J. Serrano are now friends 4 years, 9 months ago
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