Daniel J. Serrano

This is so interesting, I never heard of Jen Atkin but it’s interesting to see her now public meteoric rise to fame. She definitely has a powerful friends circle, which has definitely lended to her success, but even that took time to build. I also like the word play of the ad, I learned how to properly say the brand name, while remembering the…[Read more]

Hey Kelly,

Really interesting post. I agree that visuals are increasingly becoming more of an important element as technology advances. Google identified this trend a few years ago with it’s release of the Google Goggles mobile app; which has now been converted to the Google Lens feature on many android phones. The feature uses AI to identify…[Read more]

Thanks for sharing!

Hey Tony!

Excellant post. As you stated earlier, I’m one of those people that love the newest and coolest technology – and although I may not be able to afford the $3,000 starting price tag, I love to learn about the technology, see where it can be applied, and then go to any events to use the tech.

Virtual Reality or more specifically with…[Read more]

Hey Kelly!

Great post. I think this is a great application of AR in the real world with a product that millions (if not billions) of women use almost everyday. Makeup brands like Sephora have to continuously innovate with their products to avoid competitors who are more affordable, offer more shades, have less harmful chemicals, or “just get…[Read more]

Thanks for sharing! This is a great resource.

Hey Amy!

This was a great and informative post, I learned a lot about what Estée Lauder Companies does for charitable causes.

I love how Clinique’s social media campaign involved giving back in the form of donations as people shared their own content with Clinique’s hashtags. I also found it interesting how a makeup company was promoting…[Read more]