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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Daniel J. Cline

Profile picture of Daniel J. Cline

@daniel-j-cline

Active 3 years, 6 months ago
Does anyone know which reading Miles and Strong is from? Its from the questions for the MRC case study. View
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  • Profile picture of Daniel J. Cline

    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    Good post! I am interested in how big social media departments can get to now. I have seen that Marriott now has a 24/7 social media monitoring office that has about that many people on the team. Businesses in travel and hospitality must be on the ball at all times just based on the nature of their industries and how crises can come up at any moment.

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    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    Great post Meg! I’m interested to see how AI makes an impact in this space. We should see more personalization than ever without us even know we are speaking to a chatbot. I wonder if one day we will have labels alerting consumers they are speaking to a bot versus a human.

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    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    Very compelling. Its clear that Airbnb is making a huge impact on communities driving local economic value. Can it also help restaurants? This seems to be a no brainer strategy for them as they look to build goodwill in communities.

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  • Profile picture of Daniel J. Cline

    Daniel J. Cline wrote a new post, Struggling during the holiday? Do this, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 6 months ago

    Finding ways to standout during the holiday season can be a challenge as companies are looking for attention from everywhere they can get it. Sometime to cut through the clutter, you need to think outside of the […]

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    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    Also, after learning more about Dexter, chatbots can be affordable and easy to maintain. I’m interested in seeing when it might be too difficult for a non-technical person to manage. Good write up!

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    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    I have been seeing some email ads with dynamic content. For example Hotwire showing me prices on some holiday trips within their email newsletter. Very cool!

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    Daniel J. Cline wrote a new post, 7 Social Media And Content Strategies To Rock In 2018, on the site Daniel Cline 4 years, 6 months ago

    Chart the course for governance
    The first step is to write down the playbook. What are the rules that everyone must abide by? In the article How Good Is Your Social Business Governance, we look at how “an in […]

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    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    Great pick up on Facebook events. I dont think the Facebook platform is ideal for creation. That clearly goes to Instagram. But having a way somewhere in their ecosystem to subscribe to an event that is private could be use in many cases. In creates exclusivity! Just need to bring it to Instagram where creation happens.

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    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    Oreo is like one of those classic American food & beverage brands that have some a long heritage in our culture. I love seeing the cool things they do. I saw this week about Cheerios meme of stacking them on a baby. Kinda weird but still branding opportunities for a classic like Cheerios. I like it though when food brands like Oreos has fun with…[Read more]

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    Daniel J. Cline wrote a new post, 3 Strategies For Brands To Tackle User Generated Content, on the site Daniel Cline 4 years, 6 months ago

    It’s not pretty standard to look towards influencers and social media to help in terms of marketing a brand. The choice in terms of visual content is for a brand to create or capture. In a recent course post, U […]

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    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    Thanks for writing about this because I saw this as well and thought it was interesting. Thinking about the banking industry, Wondering if Facebook could disrupt the space by getting into banking. Just like in the Apple Pay case, should Apple become a bank? If it could, I think it should. Merchant tech companies like Square are crossing into this…[Read more]

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    Daniel J. Cline posted a new activity comment 4 years, 6 months ago

    Well said. It will be interesting to see how things like wearables will disrupt social media. Social Media has a lot of noise and distracts us from getting things done when working on a computer or mobile app. I rather have less of it but higher quality. I guess this is a question of quantity versus quality. Do you think people can be connected…[Read more]

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  • Profile picture of Daniel J. Cline

    Daniel J. Cline wrote a new post, UGC And The Power Of Authenticity, on the site Social Media Innovation – Fall 2017 4 years, 6 months ago

    Content is critical when selling your product online. In the form of video or photography, Users must be able to visualize the product. That is a given. With that being said, it’s a new world where content created […]

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    Daniel J. Cline wrote a new post, Blunder or Brilliance? The Legend of the McDonalds Sauce, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

    How can a sauce be this famous overnight? McDonalds, America’s favorite burger chain jaunt delivered a message; buy a burger and receive this special sauce this Saturday only. The promo was a huge success. […]

  • Profile picture of Daniel J. Cline

    Daniel J. Cline wrote a new post, Geo-Based Social Media Strategy, on the site Daniel Cline 4 years, 7 months ago

    Since the dawn of social media, people have been contributing personal information, images and commentary to public channels like Facebook, Instagram and Twitter. In order for brands to monitor their online […]

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    Daniel J. Cline posted a new activity comment 4 years, 7 months ago

    Congrats on the new job! I remember you telling me about that during the interview we did. Which social media tool are you using? Did you find one you like the most?

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    Daniel J. Cline wrote a new post, Imagery Analysis For Labor Day Specials On Social Media, on the site Daniel Cline 4 years, 8 months ago

    Social media feeds are filled with imagery used to entice readers to click. Wether on Facebook, Instagram or Twitter, content is abundant and for an advertiser to cut through the clutter to earn a click, their […]

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    Melissa Newman and Profile picture of Daniel J. ClineDaniel J. Cline are now friends 4 years, 8 months ago

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    Shameika Ejiasi and Profile picture of Daniel J. ClineDaniel J. Cline are now friends 4 years, 8 months ago

  • Profile picture of Daniel J. Cline

    Daniel J. Cline posted a new activity comment 4 years, 8 months ago

    Nice formatting in your post!

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