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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Dan Martin

Profile picture of Dan Martin

@dan-martin

active 19 hours, 23 minutes ago
Hey everyone, I created a MarTech group. Thought it would be useful to gather all the different tech we all use/have used throughout our professional lives. May help some of us make the switch to a new technology, or give a recent grad a head start on whats out there! I hope you find it helpful! View
  • Activity
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  • Sites 2
  • Friends 25
  • Groups 5
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  • Profile picture of Kassi Jata

    Kassi Jata wrote a new post, Do You Trust Data?, on the site Kassi Jata 1 day, 2 hours ago

    (1)
    There is so much power in data. It has the ability to tell stories. In one of our class sessions someone said, “data doesn’t lie”. This concept interested me, especially because decision makers, busin […]

  • Profile picture of Kathryn Lund

    Kathryn Lund wrote a new post, To free or not to free, on the site Kathryn Lund 1 week, 6 days ago

    Recently, I was immersed in Google Analytics training, like the rest of my cohort. It was rather daunting at first; and when our friends Justin and Krista started talking about coding, I got really nervous. I […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, Can Tech Startups Solve Music’s Licensing Data Issue?, on the site Daniel White's Fox School of Business ePortfolio 2 weeks, 4 days ago

    Almost a year into the global coronavirus pandemic and live music is all but extinct in North America. The rest of the music industry has reeled as they attempt to recover the massive loss of revenue from concert […]

  • Profile picture of Joel Koch

    Joel Koch wrote a new post, What the heck is a CDP!, on the site Joel Koch 2 weeks, 4 days ago

    My MarTech Stack and why I need a Customer Data Platform
    So what the heck is a CDP?  Customer Data Platforms are all the rage in today’s corporate environments. These tools are used to consolidate and integrate […]

  • Profile picture of Claire Hennessey

    Claire Hennessey wrote a new post, Converting Data to Knowledge Through Nature, on the site Claire Hennessey 2 weeks, 4 days ago

    Humans can now communicate with plants.

    This statement doesn’t quite seem possible, yet MIT scientists have recently made a breakthrough converting environmental data into knowledge. By bridging the gap b […]

  • Profile picture of Steve Witmer

    Steve Witmer wrote a new post, Is Big Data Devaluing Of The Art Of Cinema, on the site Steve Witmer 2 weeks, 4 days ago

    Media companies are looking to change the way movies are made by using big data to inform decisions. Big data is currently being used to analyze audience behavior, which is changing the way movies are written, […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly wrote a new post, Love is in the air and so is coronavirus, on the site Maddie Donnelly 2 weeks, 4 days ago

    Usually Valentine’s Day revolves around a dinner reservation with a significant other, or a wine night with your Galentine’s. However, due to the worldwide pandemic and following the guidelines of the CDC, it’s […]

  • Profile picture of Julia Hodges

    Julia Hodges wrote a new post, Unlocking the Power of Big Data in New Product Development, on the site Julia Hodges 2 weeks, 5 days ago

    One of the most promising applications of big data is feeding new product development (NPD). By transforming structured and unstructured data into actionable insights, companies can launch products that better […]

    • Profile picture of Jen Berman
      Jen Berman replied 2 weeks, 3 days ago

      Julia – so interesting! I’m super curious what inspired you to look into this initially? I’m also attempting to formulate a ‘NPD + Big Data Playbook’ in my mind, and am curious what the first few steps might be for businesses? And one more thought: I wonder how many new products are inspired by data vs how many new products are refined or tweaked because of data?

  • Profile picture of Aisha

    Aisha wrote a new post, Knowledge is Viral, on the site Aisha Pinkney 2 weeks, 5 days ago

    In 2019, AdAge named Popeye’s the Number 2 marketer of the Year. This was a big deal because the 50-year-old fast food chain typically trailed behind its competition in terms of size and customer experience h […]

  • Profile picture of Sammi Strachan

    Sammi Strachan wrote a new post, Need a drink?, on the site Samantha Strachan 2 weeks, 5 days ago

    Alcohol. Something that has helped us all get through the pandemic. Remember when we first went into quarantine and the liquor stores had lines around the buildings? Everything was sold out and people were […]

  • Profile picture of Misha Patel

    Misha Patel wrote a new post, Google Analytics: a MUST, on the site Misha Patel 2 weeks, 5 days ago

    What do you need to succeed as a business these days? DATA!

    I believe that EVERY business, especially small to medium businesses, should use Google Analytics. Even large companies such as Uber, Spotify, and […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, Get to Know: The Alpha Generation, on the site Lesley Westerfer 2 weeks, 5 days ago

    After Gen ZERS recently made fun of millennials for using the laughing-crying emoji, wearing skinny jeans and having our hair parted to the side, it made me think about how one day my son (now a month old!) […]

  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, Dungeons and Dragons and COVID-19: A Critical Success, on the site Erin Mihalik 2 weeks, 5 days ago

    This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger […]

  • Profile picture of Amanda Nunan

    Amanda Nunan wrote a new post, Seeing Your Future and Planning for It, on the site Amanda Nunan 2 weeks, 6 days ago

    This past Sunday was Super Bowl LIV. However, unlike most people I didn’t spend the time watching the game or discussing the half time show. I spent it packing my grandparents up to move from their townhome into […]

  • Profile picture of Katherine O'Donnell

    Katherine O'Donnell wrote a new post, Dat(a)ing in 2021, on the site Katherine O'Donnell 2 weeks, 6 days ago

    While I’ve been lucky enough to be in a relationship through the pandemic, this Valentine’s Day has got me thinking about how dating has changed because of Covid-19 restrictions. Since there are significantly les […]

  • Profile picture of Jen Berman

    Jen Berman wrote a new post, “Trend Alert: #FilterDrop”, on the site Jen Berman 2 weeks, 6 days ago

    A few days ago, I received an email titled “Trend Alert: #FilterDrop”. And while I typically try to stay away from subject lines that have the words “trend” and/or “alert” in them, I was intrigued because it […]

  • Profile picture of Hannah Cersell

    Hannah Cersell wrote a new post, A First of it’s Kind Customer Growth Platform (CGP) in the Restaurant Industry, on the site Hannah Cersell 2 weeks, 6 days ago

    This month (Feb’21), Brightloom, a restaurant tech company, has announced the first of its kind Customer Growth Platform (CGP). Led by its new CEO Adam Brotman, former Digital Chief Officer of Starbucks, […]

  • Profile picture of Sean T.

    Sean T. wrote a new post, The Age of Surveillance Capitalism (a review), on the site Sean T. Madden 3 weeks, 2 days ago

    How did data get so big, and where is it going?  More importantly can we trust the companies that collect it?  These are a couple of the questions Shoshana Zuboff tackles in her book, The Age of Surveillance C […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly and Profile picture of Mohamad Noor-ChowdhuryMohamad Noor-Chowdhury are now friends 4 weeks ago

  • Profile picture of Kelly Lineman

    Kelly Lineman and Profile picture of Mohamad Noor-ChowdhuryMohamad Noor-Chowdhury are now friends 4 weeks ago

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MS Digital Innovation in Marketing

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