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Fox School of Business

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Dan Martin

Profile picture of Dan Martin

@dan-martin

Active 1 week, 5 days ago
Hey everyone, I created a MarTech group. Thought it would be useful to gather all the different tech we all use/have used throughout our professional lives. May help some of us make the switch to a new technology, or give a recent grad a head start on whats out there! I hope you find it helpful! View
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  • Profile picture of Dan Martin

    Dan Martin wrote a new post, Second Screen Sports, on the site Daniel Martin 1 year, 4 months ago

    Over the past few weeks, we have been discussing mobile and how important it is as (often) the first channel for many of our customers. According to Hootsuite, there are 5.22 B unique mobile users across the […]

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    Dan Martin wrote a new post, Marketing Channels, on the site Momento 1 year, 4 months ago

    Marketing Channels

  • Profile picture of Dan Martin

    Dan Martin wrote a new post, How it works, on the site Momento 1 year, 4 months ago

  • Profile picture of Dan Martin

    Dan Martin wrote a new post, Memo to Company Leaders, on the site Momento 1 year, 4 months ago

    Click here to see Memo.

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    Dan Martin wrote a new post, Data & Process Model, on the site Momento 1 year, 5 months ago

    Data & Process Model

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    Dan Martin wrote a new post, Digital Analysis, on the site Momento 1 year, 5 months ago

    Digital Analysis

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    Dan Martin posted a new activity comment 1 year, 5 months ago

    Thought this was an interesting study based on the outage: https://www.niemanlab.org/2021/10/when-facebook-went-down-this-week-traffic-to-news-sites-went-up/

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  • Profile picture of Dan Martin

    Dan Martin wrote a new post, Think Before You Speak – Social Media Conversation Governance, on the site Social Media Innovation MIS 5603 Fall 2021 1 year, 5 months ago

    Yesterday, Twitter announced it would begin testing a feature that will measure the “vibe” of a conversation before users engage with it. As most of us know, Twitter is the stage for 240 word fights among […]

    • Profile picture of Lesley Westerfer
      Lesley Westerfer replied 1 year, 5 months ago

      This is a great feature IMO as well – thanks for sharing Dan! I also noticed in the last few months, Twitter will prompt if I actually read an article before retweeting it, another feature that falls into this bucket. Usually I am retweeting as the Dean of my school with an article that I also tweeted out from my school so I don’t click the link and read it before tweeting it, but Twitter doesn’t know I wear these hats 🙂 I appreciate that Twitter is attempting to take steps towards a healthier platform – possibly? Of course, they only have so much control of what toxic behavior their users still engage in…

      • Profile picture of Julia Hodges
        Julia Hodges replied 1 year, 5 months ago

        Oooo I didn’t know about this “did you read the article” retweet prompt. I love that. Who knows if it will do any good, but I think it would push me take a step back and actually read the article.
        However, I’m not sure if the new warnings that Dan mentions will help as much… I feel like a lot of people will think to themselves “yeah! that’s why I’m here! fight, fight, fight!” while Twitter can throw up its hands and say it “tried.”

    • Profile picture of Kassi Jata
      Kassi Jata replied 1 year, 5 months ago

      Great Post Dan! I did not know about this feature. Being reminded to think before you speak, especially how Twitter laid it out, will deter some users from posting something negative. As it will definitely not stop all the bad apples, it’s a step in the right direction. I also like Twittters user flow. A user clicks on the conversation and it’s like a warning and reminder all in one. The warning/reminder is true so it seems natural within the flow. Tinder on the other hand, asking “Are you sure” when typing something that could be offensive feels too obtrusive. It’s a private chat, warning notifications within that flow might deter users from using the app. Twitter is a fly on the wall, whereas Tinder is the fly in your face you’re trying to swat away.

    • Profile picture of Katherine O'Donnell
      Katherine O'Donnell replied 1 year, 5 months ago

      Thanks for sharing this Dan! While I think this could be a great feature, in theory, I wonder – is it going to actually do anything to stop the number of Twitter fights? I feel like people with loud opinions will continue to voice them with or without a reminder, especially people used to getting to tweet whatever they want.

      Sometimes, I wonder if a lot of these changes from social media companies to make their culture less divisive are “too little too late.” Twitter’s arguably toxic culture has been built over 15 years. Some people live to go on the platform and argue with people and have been doing so for more than a decade. Something tells me this change would just be performative and make the brand look like it’s doing something when it isn’t…

      • Profile picture of Sean T.
        Sean T. replied 1 year, 5 months ago

        This is not going to stop the number or frequency of fights. I think the best it will do is limit the aggressiveness of the language in the posts. I think it is a good start, but I also think they will have to go further. I understand the narrow line social media firms are trying to walk between freedom of speech and the amplification of hate. I would argue that if they can detect the “mood” of a post, then they should be able to limit the content of the post. I have the freedom to exercis whatever religion I may have. However, that doesn’t mean I can walk around beating people up just because my religion says I should. There are guidelines and limitations to all freedoms in America. Freedom of speech is no different, and it is time something was done to limit the negative effects of social media.

    • Profile picture of Claire Hennessey
      Claire Hennessey replied 1 year, 5 months ago

      Considering how Twitter has been used over the past two years by people of influence, who most certainly do not tend to think before they tweet, I think this is a great feature! Way to go Twiiter! But like all the new regulation we are seeing in the mobile, social, and search world it is merely a baby step in the right direction. I agree with the speculation of effectiveness, that I am hearing in the comments above. This has led me to wonder what the user testing is of new Twitter features, and specifically features like this one. Was it beta tested to specific users? Were these users pin pointed for their activeness in certain threads? All in all I am curious about how Twitter came to the conclusion that this process was the most effective for helping solve the toxicity that Twitter ‘fights’ have on their users.

    • Profile picture of Kathryn Lund
      Kathryn Lund replied 1 year, 5 months ago

      This seems to me to be a wise move by Twitter, at least in theory. As you noted, Dan, Twitter is well-known as something of a cesspool of toxicity and vitriol. Personally, I feel like I’ve learned how to avoid the worst of it — but perhaps that has something to do with some of the most awful people out there being kicked off the platform. That, and I am pretty careful about who/what I follow. Still, I sometimes manage to fall down a rabbit hole of disgust, which is an enormous waste of time and energy. If Twitter wants to remain relevant as an actual source of information and forum for worthwhile conversations, I think it would be wise for them to help users know what they may want to steer clear of. That said, I would imagine that this could devolve into arguments about what is or isn’t getting flagged, OR we could wind up with trolls deliberately tanking conversations.

    • Profile picture of Daniel White
      Daniel White replied 1 year, 5 months ago

      So Twitter has basically enabled a “vibe check” feature? Interesting.

      It’s unfortunate that online discourse has soured to the point that we need something like this. Definitely agree with your last note about this potentially spiraling into something that either limits free speech or has some other catastrophic consequences that we don’t foresee.

      I generally tend to lean out of favor of any algorithm-powered monitoring services, but I’ll give it some time to breathe on Twitter. The company does a great job with rolling out, testing, and evaluating new features (for the most part, see Fleets) so we’ll see how this goes.

    • Profile picture of Sammi Strachan
      Sammi Strachan replied 1 year, 5 months ago

      Wow, this is a great feature to add, especially on Twitter. Every time I get on Twitter now all it is, is people fighting about something! The worst part is they have to make multiple tweets about it because they are limited to 240 characters. I think adding these feature will give people a chance to think before posting. I believe more social platforms should add this feature, especially Facebook. This could create a great impact on possibly not having negative posts go out. I am really interested to see the statistics on this after the feature comes out and how much of an impact it really has.

    • Profile picture of Maddie Donnelly
      Maddie Donnelly replied 1 year, 4 months ago

      I have noticed that in some twitter threads there are hidden responses because of the vulgarness of responses. I think other than engaging in twitter fights, I think this is great for people in general when going to post anything. Because once it’s on the internet and even after deleting, it’s there forever. Social media is a blessing and a curse. Blessing for work and marketing businesses, but a curse because of the mental health affects it causes, but it could end your career or “cancel” you depending what you say. So I see this as a great additive even though without this reminder, people should always think before they hit the post button.

  • Profile picture of Dan Martin

    Dan Martin posted a new activity comment 1 year, 5 months ago

    To point three here: this is prime listening on social media. Twitter was being proactive, knew what was going on in the world and capitalized from it.

    I’m intrigued by the content piece of this prompt. We talked yesterday how social media is a vehicle for your content, but take that a step further. With the outage, would people have gone to…[Read more]

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    Dan Martin posted a new activity comment 1 year, 5 months ago

    YES Lesley, I forgot they do that for business pages. My gosh the process to get verified for that is exhausting sometimes, I’ve nearly been one step from sending them a blood sample to prove I own the page.

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  • Profile picture of Dan Martin

    Dan Martin posted a new activity comment 1 year, 5 months ago

    I’m glad someone prominent is calling out Facebook. Remember the days when you needed to have a college email address to be on FB? I wonder if things would be different it that were still the case.

    I think there should be age restrictions on social media, I know there technically are, bu there are too many ways around them at the moment. Why…[Read more]

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  • Profile picture of Dan Martin

    Dan Martin wrote a new post, Social Media Blackout – 10/4/2021, on the site Social Media Innovation MIS 5603 Fall 2021 1 year, 5 months ago

    Yesterday, October 4, 2021: Facebook, Instagram, and WhatsApp suffered a major outage for 6 hours. By all accounts this is the longest outage since March 13 2019, when the site was out for 24 hours.

    Per reports […]

    • Profile picture of Amber Bethune
      Amber Bethune replied 1 year, 5 months ago

      I IMMEDIATLEY thought of Lesley when the social media outage happened (knowing that Lesley does social media for her work) and I know it’s must have been a nightmare! I feel like I was probably the only one who did not realize that there was an outage. My thought were that maybe my husband did not pay the verizon internet bill and that is why my phone was not refreshing lol! I did see a lot of post and usage on Linkedin more than than normal yesterday, and was happing that there were other platforms that can be used while FB and Instagram was down. Makes you wonder what if ALL the social media outlets went down?! OR what if you after referring Instagran of Facebook, it said (.99 a month (yikes)! We can truly be a slave to social media.

      • Profile picture of Lesley Westerfer
        Lesley Westerfer replied 1 year, 5 months ago

        Aww Amber thanks for thinking of me and my pain 🙂 We all need a break from social media, especially now! Although you didn’t notice much, I am glad that you aren’t as addicted as some of us!

    • Profile picture of Jordan Robinson
      Jordan Robinson replied 1 year, 5 months ago

      I’m glad you brought this to my attention. Not that I use Facebook, I use Instagram, which suffered the same issue. Initially, I thought something was wrong with my new iPhone 13, but I had the same problem when I tried to open Instagram on my old phone. When I think of FB & Insta, I will categorize them as content networking platforms. It amazes me that if I were to compare them to Netflix, a streaming platform, it hasn’t crashed even through the pandemic. FB team needs to take notes on how streaming apps can withstand troubleshooting errors promptly. I heard FB stock dropped since the outage.

    • Profile picture of Sammi Strachan
      Sammi Strachan replied 1 year, 5 months ago

      A lot of people joke about surviving the Facebook blackout and were mad that it was down for so long which I can understand, but could you imagine if Facebook had a major DNS issue that affected millions of people. It would be almost as bad as World War III! I found an article that stated how Mark Zuckerberg lost millions of dollars with Facebook being down yesterday and he even dropped on the top millionaires list. Crazy to think that 7 hours of people not being online can do so much damage.

    • Profile picture of Dan Martin
      Dan Martin replied 1 year, 5 months ago

      Thought this was an interesting study based on the outage: https://www.niemanlab.org/2021/10/when-facebook-went-down-this-week-traffic-to-news-sites-went-up/

    • Profile picture of Kassi Jata
      Kassi Jata replied 1 year, 5 months ago

      Great current event. I normally use social media before bed, so I did not know there was an outage until reading about it. As this outage affected many user who enjoy social media, let’s not forget affect on content creators. Some creators get paid per post or video, others have strict collabs with brands. This outage directly affected their revenue stream. In terms of regular users, this may have been a little bit of a wake up call to remember what life was like before social media.

    • Profile picture of Maddie Donnelly
      Maddie Donnelly replied 1 year, 4 months ago

      Dan as you who doesn’t use social media, I’m sure this had not much of an affect on you. I know it gave me a chance to put my phone down and focus on everything around me rather what doesn’t matter on my phone. I know it gave me a chance to have a great mental health day and reevaluate how much I need to cut back on social media. As for those that use social media for work this day could’ve been a pro and con. Such as posting something early in the morning for a campaign or business but it not reaching the amount of reach it should’ve throughout the day because of social media being down. This shut down also could’ve given a day off for those who only use social media as work.

    • Profile picture of Tosin Ojo
      Tosin Ojo replied 1 year, 4 months ago

      I first noticed that something was wrong when I was on twitter and saw people who aren’t usually active on twitter post for the first time in a long time! Personally it didn’t affect me as much, but I feel for social media managers and influencers who had to find alternate ways of connecting with their audience. It’s so interesting that a social media platform being down for a couple hours can cause so much damage. Just goes to show how reliant we are to the digital world. Hopefully Facebook can put safeguards in place so that something like this doesn’t happen again.

  • Profile picture of Dan Martin

    Dan Martin posted a new activity comment 1 year, 5 months ago

    I think it provide such a challenge because of the machine learning aspect. I suppose you could begin to feed the model food pictures from instagram for instance with corresponding nutritional information, but the beef wellington I make at home, is not going to look like Gordon Ramsay’s no matter how many times I watch Hell’s kitchen. That…[Read more]

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    Dan Martin posted a new activity comment 1 year, 5 months ago

    Hannah – Shark Tank rocks. Some of these ideas are brilliant. I think the food scanning app would be a real game changer. One of the biggest hangups for people to lost weight is logging their food, because its very annoying to do so. If I could simply scan my meal with my phone and have the nutrition info auto added to MFP of Apple Health or…[Read more]

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    Dan Martin posted a new activity comment 1 year, 5 months ago

    I would be so angry if I missed a Flyers goal or Titans touchdown because Sling wanted to slide in their commercials 30 seconds early. As to the commercial loudness, I thought that was illegal, per the CALM act, though it looks like advertisers have found a way around this.

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    Dan Martin wrote a new post, Twitter Communities – Social Media Copycats, on the site Social Media Innovation MIS 5603 Fall 2021 1 year, 5 months ago

    Twitter is the only social media that I have. There are two main reasons for this:

    Easily digest breaking news – I am notoriously horrible at knowing what is going on in the world around me
    Hockey – I […]

    • Profile picture of Amber Bethune
      Amber Bethune replied 1 year, 5 months ago

      Thanks Dan for this!!! I have twitter, but it is only to complain to Philastreets on Sunday’s when my garbage is not picked up on Friday morning!! I can see why Twitter would want to implement this, however it looks like they are taking a successful strategy from another social media and implementing it to make them uccessful. I hate that. Its like why try to fix something that is not broken and working great!

      I think my social media feature is the use of hashtags, especially on instagram. I love it =because I can following hashtags, and find other people who use this unique words to describe something that we both like (or dislike).

    • Profile picture of Sean T.
      Sean T. replied 1 year, 5 months ago

      I think your use of Twitter defines the danger of social media and where the future of it is. I do not know what news sources you get on your feed, so don’t take this personnel. Too many people in America use their social media the way you do, however their news source is only from one extreme outlet. This leads them to thing everyone agrees with them and the rest of the world is crazy to think otherwise. This is were the future comes in. As more people understand this they will start wanting ways to avoid it, or the government will step in to make it go away through regulation. A truly innovative company can leverage this and demonstrate a new social media concept. Just like data privacy is now becoming a marketing battle ground, someday soon we could see a balanced new feed being the same thing.

    • Profile picture of Aisha
      Aisha replied 1 year, 5 months ago

      The integration of other app feature happens a lot. In my opinion, instagram is the biggest culprit. Like you mentioned it makes alot of business sense to attempt to keep your users from going elsewhere. For example when instagram introduced video content to the platform, it singlehandedly put the app ,Vine, out of business. Anyone remember that app? When instagram introduced the 24 hour story highlights, it took a major jab at snapchat now that the popular feature was no longer exclusive to that app. As a frequent social app user, I can appreciate having all the cool features i like in one app. However, for users like yourself who would prefer to simplify the experience to what you use, i can see how new feature integrations can seem useless and unnecessary.

    • Profile picture of Tosin Ojo
      Tosin Ojo replied 1 year, 4 months ago

      Personally I love twitter the way is, as I use it a lot to do watch parties and live tweets whenever a new episode of Insecure comes out! I did see that there were trying to implement this new feature and like you, I wasn’t a big fan. I felt like it didn’t really mesh well with the current use of the app. A lot of these platforms are copying from one another and its kind of annoying because why would I want 5 apps that essentially do the same thing, where’s the uniqueness! I would rather have these platforms create features that no other app is doing instead of copying and trying to make it work for their platform.

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    Dan Martin wrote a new post, ePortfolio, on the site Daniel Martin 1 year, 5 months ago

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    Dan Martin wrote a new post, Home, on the site Daniel Martin 1 year, 5 months ago

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    Dan Martin wrote a new post, Peloton and the Search for Information, on the site Daniel Martin 1 year, 5 months ago

    I am in the Peloton cult now. My new building has a unit and it’s glorious, I don’t want to live without it! Our recent class got me thinking about the intersection of this fitness marvel and our cou […]

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    Dan Martin posted a new activity comment 1 year, 5 months ago

    That’s a great point, it would certainly add up having all of those subscription models. I think from a marketing standpoint, we need to be more transparent. Let’s use the Flyers as an example, if they came to me and said – here is all the data we have on you, here is how we use it in a very easy to understand way I think that would be great. I’m…[Read more]

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