Crystal Pizarro

Hi – a couple people have asked about post – graduation resources available – here is the link to everything you need to know: https://its.temple.edu/access-temple-tech-resources-after-you-graduate
Also, if you […]

Each year, I invite student feedback on the Marketing course (MKTG 5604), as you’ve experienced it to-date. This gives me an opportunity to adjust course delivery to best suit your learning needs & goals. There […]

Congratulations to Dan Martin for being awarded the Innovation Award by AMA Philadelphia!  “Dan has received the Innovation Award for his outstanding work in developing a tech corner for the chapter’s website th […]

After a long week of being glued to CNN, we have a President-Elect Joe Biden and Vice President-Elect Kamala Harris! As excited as half of the country is about this victory, the real work begins now. One of the […]

I recently had a major Social Media scare, the story
Of my Social Media Platforms, I am most engaged on Facebook and LinkedIn.  I do, however own an Instagram and Twitter profile from my early days of […]

Extra Credit

For up to 3% extra credit, select a digital marketing topic that interests you and prepare a 5-slide case study educating the class on that topic.

The topic is up to you! Some ideas include […]

Extra Credit

For 3% extra credit, select a topic that we discussed this term. Create your own case study to demonstrate how a firm exemplifies digital innovation in marketing for that topic. Possible ideas […]

“Consider, do you want to be a Social Business, or a business that uses Social.”

This was a question that really resonated with me during my Social Media class. It really got me to thinking more broadly about […]

Let us just say that Robyn Rihanna Fenty has totally taken social media by storm as a mega influencer. Her impact on the fashion and beauty industry has made her one of the most powerful celebrity influencers […]

Check out this article about a couple of recent MS-Digital Innovation in Marketing alums.  Feel free to connect with Cindy or Cliff on LinkedIn!

Who doesn’t love an Apple Event that announces all of the new innovations coming to market from some of the brightest minds of this generation? Okay, yes, I drink the “Apple Juice” and I think Apple is prett […]

Let’s face it, there is a ton of disruption in 2020 on top of which, we are still feeling the effects of a global pandemic of which no end is in sight.  The US alone experienced strife in the Oval Office, […]