Crystal Lawrence

Crystal Lawrence wrote a new post, Facebook…..on the chopping block, on the site Crystal D. Lawrence 3 years, 3 months ago

Privacy advocates are upset after Mark Zuckerberg stated this week a Facebook reverse search device may have compromised the information of the social network’s two billion customers.

The characteristic in qu […]
Crystal Lawrence wrote a new post, We Should Care About Data Governance, on the site Crystal D. Lawrence 3 years, 3 months ago

Our increasing reliance on cutting-edge technologies makes it easy to wander off in all of the hype. Those more modern systems, however, may not adhere to data compliance requirements in your enterprise. Take CRM […]
Crystal Lawrence wrote a new post, Amazon……Kids?, on the site Crystal D. Lawrence 3 years, 3 months ago

Over the course of the semester, my team and I explored the possibility of Amazon capitalizing on the recent Toys R’ Us store closures by purchasing the locations to expand it’s footprint in the brick-and-mortar […]
Crystal Lawrence posted a new activity comment 3 years, 4 months ago

Great point, Jacklin! I did not consider brands purchasing likes and follows. So let’s examine that:
If I’m a brand and I know that I bought 17K followers and 12 likes, then I know I need to account for that in my measurements. I don’t think it necessarily means that reach and influence is no longer an important KPI, it just means there’s an…[Read more]

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Crystal Lawrence wrote a new post, How do you measure social?, on the site Business Intelligence – MIS5101 Spring 2018 3 years, 4 months ago

One of the most exciting aspects of digital and social media marketing is also one of the most difficult, since it’s always changing. Social media platforms continuously launch new capabilities and features, p […]
Crystal Lawrence wrote a new post, Importance of KPIs in Social Media Marketing, on the site Crystal D. Lawrence 3 years, 4 months ago

Issues of Measuring Social Media Overall Performance without KPIs
Social media offers specific challenges for measurement because of the complexity of information involved, in addition to the issue in linking […]
Crystal Lawrence wrote a new post, Football Analytics, What are the KPIs?, on the site Business Intelligence – MIS5101 Spring 2018 3 years, 4 months ago

Analytics inside the NFL have moved well beyond the factor where a crew hiring a consulting firm to run numbers constitutes outdoor-the-field wondering.

Most groups don’t shy away from analytics. In fact, a c […]
Crystal Lawrence and Emily O'Donnell are now friends 3 years, 6 months ago
Crystal Lawrence and Stephanie Curry are now friends 3 years, 6 months ago
Shenika Balfour and Crystal Lawrence are now friends 3 years, 6 months ago
Jen Armstrong and Crystal Lawrence are now friends 3 years, 6 months ago
Crystal Lawrence posted a new activity comment 3 years, 8 months ago

Hi Terek,
You make a great point. However, I do believe that the subpoena issue sets a bad precedence. If there’s a smoking gun, law enforcement should get a subpoena for the records.

More importantly here is the issue of collecting data against consumers wishes. AND if the data is being collected, is it something that could be used (maybe…[Read more]

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Crystal Lawrence posted a new activity comment 3 years, 8 months ago

Wow, I think the technology is amazing. Especially since every aspect of our lives are now on social. I’m curious to know how they’re acting on the information. Once the threat has been identified are they now reaching out to local authorities?

Forgive me for thinking this (especially since I do believe we should keep a better eye on the signs…[Read more]

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Crystal Lawrence wrote a new post, Mobile Location Tracking – Ready or Not?, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 3 years, 8 months ago

A US Supreme Court case is being heard about whether or not police will need a warrant to access mobile user location history.

Even if your mobile location services are off, your cell-tower location data is […]
Crystal Lawrence wrote a new post, First Step, SMART GOALS, on the site Social Media Innovation – Fall 2017 3 years, 8 months ago

Benefits and Drawbacks
In a previous role, we used the SMART goals in our social media marketing efforts. It can provide clarity, focus, and motivation allowing your goals to be achievable. It improved our […]
Crystal Lawrence wrote a new post, The Trend to Mobile Marketing, on the site Crystal D. Lawrence 3 years, 8 months ago

Micro-Moments
“Showing up gets your brand in the game to be chosen, not just seen.” – ThinkwithGoogle
Mobile users bring their devices everywhere they go. Brands have an opportunity here to reach them a […]
Crystal Lawrence wrote a new post, To App or Not to App, on the site Crystal D. Lawrence 3 years, 9 months ago

Customer engagement is the fundamental aim of every business mobile app. There are a number of techniques to achieve this including a loyalty app. Loyalty apps have amazing user retention as they inspire to come […]
Crystal Lawrence wrote a new post, Influencers Influence ME, on the site Social Media Innovation – Fall 2017 3 years, 9 months ago

My buying habits were being effected by brand influencers long before I actually knew what a brand influencer actually was. YouTube, period. YouTube was my entertainment. I would watch it day in and day out. If I […]
Crystal Lawrence wrote a new post, 10/09 Faculty Meeting | Minutes, on the site RentZen 3 years, 10 months ago

Capstone Meetup with Faculty Advisors
Meeting Minutes | 10.09.17
Attendees: Amy Lavin, Rebecca Zinn, Meg Cook, Crystal Lawrence, Kristin Maranki, Kelly Reid
On Data & Process Models:
Amy : You should include […]
Crystal Lawrence wrote a new post, SMS Marketing – Does it Work??, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 3 years, 10 months ago

“95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins.” – James Citron
Texting has by far the best engagement rate of any mobile […]
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Crystal Lawrence

@crystal-lawrence

FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing

@crystal-lawrence

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FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing