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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Collene Pernicello

Profile picture of Collene Pernicello

@collene-pernicello

Active 3 years, 6 months ago
@tuh10142 Hi Megan! It’s awesome to see another Temple Alum in the program. It looks like you’ve done some awesome things since finishing your degree! I look forward to working with you throughout the program! View
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  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, Target Audiences, on the site Capstone 2018 WSNPPW 3 years, 7 months ago

    TARGET AUDIENCE:

    Pet Owners:

    MobiVet will provide to Telemedicine, Routine, and Urgent Care option to Pet Owners based on their Geographical Area. If your animal becomes sick you can triage with a […]

  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, Marketing and Sales Strategy, on the site Capstone 2018 WSNPPW 3 years, 7 months ago

     

    We will focus on a multi-channel approach that supports our company leading our target audience through our sales funnel. Using Social Media, Public Relations and Influencer Marketing Campaigns through […]

  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, Technology, on the site Capstone 2018 WSNPPW 3 years, 7 months ago

    MOBIVET TECHNOLOGY:

    MobiVet will use geolocation to assist connecting pet owners and veterinarians when in need of emergency and in house care.  Similar to the technology used in ride-sharing services that […]

  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, MobiVet Faculty Advisor meeting- Nov. 5, on the site Capstone 2018 WSNPPW 3 years, 7 months ago

    11/5 MobiVet Advisor Meeting Notes

    Participants: Amy, Becca, Angi, Kiersten, Melissa, Brittany, Drew, Collene

    Becca and Amy were thankful for the early preview of the prototype.

    It’s thorough, t […]

  • Profile picture of Collene Pernicello

    Collene Pernicello posted a new activity comment 3 years, 7 months ago

    Who doesn’t like a celebrity commenting on their post! I think you made two very valid points in your post though… “genius marketer” and “probably not Justin”. I think what it comes down to is that celebrities are becoming more savvy marketers and have teams that are solely focused on managing their digital presence. I’m sure that we’ll see…[Read more]

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    Collene Pernicello wrote a new post, LinkedIn hired 19 year old "expert", on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 8 months ago

    There’s at least one thing we all have in common in the MSDIM program.  We all hold a bachelor’s degree.  While our degrees may be in a variety of different fields and I imagine we completed those degrees with a w […]

  • Profile picture of Collene Pernicello

    Collene Pernicello posted a new activity comment 3 years, 8 months ago

    As someone else from the “older” generation, I do not use Snapchat. I’d like to think that I will someday, but that’s probably a lie. I got as far as downloading the app on my phone, convinced that if I downloaded it, I would be more inclined to try it out, but that was over a year ago. I know I am going to sound so old saying this, but I just…[Read more]

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  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, Campus, Crisis, Communication- MIS 5603 e-portfolio # 2, on the site Collene Pernicello 3 years, 8 months ago

    This week our topic of discussion was on crisis communication via social media.  Working on a college campus means that crisis communication is a frequent topic of conversation and at least once per year, the […]

  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, MobiVet Advisor Meeting Oct. 3, on the site Capstone 2018 WSNPPW 3 years, 9 months ago

    Mentor Meeting Notes- Oct. 3
    Present for Meeting: Angi, Drew, Kiersten, Brittany, Melissa and Collene with Debbie (Mentor)
    Review Digital Analysis and Data/Process Model

    Start with Data and Process Model- […]

  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, Gritty Goes Viral, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 9 months ago

    A few weeks ago in class, we talked about virality.  At the time, the Nike Kaepernick ad was heavily discussed with much conversation surrounding Nike taking a big risk and it paying off.  Earlier this week, a […]

  • Profile picture of Collene Pernicello

    Collene Pernicello posted a new activity comment 3 years, 9 months ago

    Since I come from a different perspective of the same industry, I thought I would share how we use IG stories. We use them most often during events and typically have a simultaneous Snapchat story and IG story lead by 2 different students. We do a lot of Snapchat takeovers of different events on campus and will often ask another student to do…[Read more]

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  • Profile picture of Collene Pernicello

    Collene Pernicello posted a new activity comment 3 years, 9 months ago

    I’m not sure if I am going to answer your questions, but just had to say, I too grew up with Will Smith and always loved him, but kind of forgot about him! Generally speaking, I don’t follow any celebs on social media. However, a few months ago, I saw the video of Will Smith’s “In my Feelings” challenge and totally fell back in love with him! I…[Read more]

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    Collene Pernicello posted a new activity comment 3 years, 9 months ago

    Thanks for sharing Amelia! Personally, I am not a Twitter user,but this seems important for my business uses of the platform. I will definitely be sharing this with our team this week. On a positive note, the individual in my office that does most of the tweets uses Hootesuite, so that may help her manage this change. And, in a couple week,…[Read more]

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    Collene Pernicello posted a new activity comment 3 years, 9 months ago

    Angi, I really liked this post and the hourglass depiction! It illustrates that the post purchase journey is as important as the pre-purchase profile. For the type of work that I do in higher education, this is so true! Our marketing and recruiting efforts may be effective to get a student to enroll, but what happens once they are on campus and…[Read more]

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  • Profile picture of Collene Pernicello

    Collene Pernicello posted a new activity comment 3 years, 9 months ago

    I don’t see that Insta has done nearly enough to position themselves as an actual threat to YouTube. As much as I would like to see some realistic competition for YouTube, I don’t think this is it! With that said, I think they can get there…

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  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, Dating- Facebook Style, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 9 months ago

    Given that the platform we focused on this week was Facebook, this announcement felt relevant.  If you weren’t aware, today, Facebook debuted its dating platform in Colombia, appropriately called Dating.  F […]

  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, "Everything we do is to get more audience." (E-portfolio #2 Mktg 5606), on the site Collene Pernicello 3 years, 9 months ago

    I should probably let you in on a little secret.  I don’t stream music often.  Usually I only listen to music in my car and I don’t spend a lot of time there.  When I do stream music, which I only do when I am ch […]

  • Profile picture of Collene Pernicello

    Collene Pernicello wrote a new post, Faculty: Meeting Notes- September 17, on the site Capstone 2018 WSNPPW 3 years, 9 months ago

    Full team present- Angi, Kiersten, Collene, Melissa, Drew and Brittany

    Amy was overwhelmed in a good way by how much we have done!

    Website is well organized. Lots of info on the pages.  May want to consider […]

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    Collene Pernicello changed their profile picture 3 years, 9 months ago

  • Profile picture of Collene Pernicello

    Collene Pernicello posted a new activity comment 3 years, 10 months ago

    Don’t feel bad, Morgyn, we all have our guilty pleasures! I happen to be a huge Bachelor/Bachelorette, Bachelor in Paradise fan, but I agree, I would never share content as I wouldn’t want my friends and family to know my little secret!

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Fox School of Business

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