Collene Pernicello

Who doesn’t like a celebrity commenting on their post! I think you made two very valid points in your post though… “genius marketer” and “probably not Justin”. I think what it comes down to is that celebrities are becoming more savvy marketers and have teams that are solely focused on managing their digital presence. I’m sure that we’ll see…[Read more]

As someone else from the “older” generation, I do not use Snapchat. I’d like to think that I will someday, but that’s probably a lie. I got as far as downloading the app on my phone, convinced that if I downloaded it, I would be more inclined to try it out, but that was over a year ago. I know I am going to sound so old saying this, but I just…[Read more]

Since I come from a different perspective of the same industry, I thought I would share how we use IG stories. We use them most often during events and typically have a simultaneous Snapchat story and IG story lead by 2 different students. We do a lot of Snapchat takeovers of different events on campus and will often ask another student to do…[Read more]

I’m not sure if I am going to answer your questions, but just had to say, I too grew up with Will Smith and always loved him, but kind of forgot about him! Generally speaking, I don’t follow any celebs on social media. However, a few months ago, I saw the video of Will Smith’s “In my Feelings” challenge and totally fell back in love with him! I…[Read more]

Thanks for sharing Amelia! Personally, I am not a Twitter user,but this seems important for my business uses of the platform. I will definitely be sharing this with our team this week. On a positive note, the individual in my office that does most of the tweets uses Hootesuite, so that may help her manage this change. And, in a couple week,…[Read more]

Angi, I really liked this post and the hourglass depiction! It illustrates that the post purchase journey is as important as the pre-purchase profile. For the type of work that I do in higher education, this is so true! Our marketing and recruiting efforts may be effective to get a student to enroll, but what happens once they are on campus and…[Read more]

I don’t see that Insta has done nearly enough to position themselves as an actual threat to YouTube. As much as I would like to see some realistic competition for YouTube, I don’t think this is it! With that said, I think they can get there…

Don’t feel bad, Morgyn, we all have our guilty pleasures! I happen to be a huge Bachelor/Bachelorette, Bachelor in Paradise fan, but I agree, I would never share content as I wouldn’t want my friends and family to know my little secret!