Claire Hennessey

Thanks for sharing Gabi! Yes, I use Facebook Groups for lots of things similar to you. I have used it for housing, selling products, event ticket resales, the list goes on. I think the purpose for these groups is most definitely community but I think they have evolved far beyond this. Facebook groups now act as a resource, a source of comedy, on…[Read more]

Considering how Twitter has been used over the past two years by people of influence, who most certainly do not tend to think before they tweet, I think this is a great feature! Way to go Twiiter! But like all the new regulation we are seeing in the mobile, social, and search world it is merely a baby step in the right direction. I agree with the…[Read more]

Great point Mo! Although the foundation of the NFC process might be more streamlined, at the end of the day what we can do is controlled by our devices. We all know that Apple wants more and more control, keeping processes with the Apple environment.

Echoing Aisha’s congrats!!

I wonder if this change had to do with profitability and competition in the market. I don’t know much about the market but wonder if Bump or Baby Center came before or after the What to Expect App? Maybe they added new features since the time of your last usages that created a more competitive market for ‘What to…[Read more]

Continuing on with brands engagement strategies and “listening”, one use case that stood out to me following the Facebook / Instagram outage was a post by E! News. When the sites were down, I admittly had an impulse to keep checking Instagram, even knowing it was still no up and operating. In the act of doing so, I like many users found myself…[Read more]

This stands out to me as a clear definition of the companies values and character. Facebook can preach about their work environment and company culture being desirable in the Tech environment, but in my opinion actions like these speak much louder than words.

This whistler blower news did not come as a surprise to me. This has been speculated…[Read more]

Thanks for bringing up story, Sean. It really highlights the importance of deliverance when it comes to advertisements. As marketers we understand that this is a key step in the marketing process, but I think a lot of stakeholders may not recognize this, as they simply push for more and more platforms for their brand. On a local scale there is a…[Read more]

Daniel thanks for sharing this perspective, I totally agree. Some users might not support this tactic of listening because they don’t want marketers collecting their interests, habits, or data. Personally, for instances like you described I don’t mind if I get a discount!

Thanks for bringing up the opposition! I think child influencers come with a lot of fine lines and honestly personally it’s conflicting to me. I am not sure where I morally draw the line but I do feel somewhat of a responsibility to ‘protect’ children from the attention an influencer status must bring.

Is there regulation for child…[Read more]

I like how you frame technology as a ‘deliverer’ and I think this is well supported in our reading for next week. In the George Westerman article, ‘Your Company Doesn’t Need a Digital Strategy’ he makes a clear point of this. Even stating, “Technology helps you do business differently but the right strategy is not technology focused”. When I read…[Read more]

I always appreicate the Dove Real Beauty Campaign shoutout. This campaign was run years ago, yet remains such a great example! Another brand that comes to mind when talking about emotionally driven campaigns is Nike. I know was a cohort we have discussed some Nike campaigns together, but as a brand they have always been on the fore front of taking…[Read more]

Thanks for sharing Phil! I am not sure about cryptocurrency and honestly have never thought about it in the context of mobile payments. Although I do not think it is impossible that someday crypto could be incorporated into daily payments and through e-commerce, I do think it has a long way to come in order to be accepted at the scale needed to be…[Read more]