Christine Mendoza

Hi All! I am interested in hearing the how most of you operate in a B2B setting, since most of my experience is in B2C. I believe having knowledge in both is great and it’s also important to know when/how to leverage strategies for each or both.

Hi All, Looking forward to sharing and learning within this group. The company I work for is a B2B corporation yet we have a very young B2B marketing strategy. We are working on the development of a strong Physician marketing strategy, so we will see how it evolves.

I am currently in the beginning stage of creating a B2B platform and I am looking forward to discuss and learn from all you the different strategies in the B2B side.

I am employed in a B2B and struggle at times with the endless amount of content to support digital marketing that do not apply in a B2B setting. I recently submitted a post for my MIS 5001 class titled “The Challenges of the B2B organization in achieving a Digital Transformation.” Some of the challenges I touched upon were organization resistance…[Read more]