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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Christine May

Profile picture of Christine May

@christine-may

Active 4 years, 2 months ago
@tuh37541I’m happy to see other Content Marketers apart of this program! Can you tell me what you want to learn from this program to help your Content Marketing skills? View
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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 2 months ago

    Way to go Becca!!! Congrats!!!

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  • Profile picture of Christine May

    Christine May wrote a new post, The Facebook Dilemma – Will you watch?, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 5 months ago

    There’s going to be an exposé on The Facebook Dilemma this upcoming weekend.

    Watch the trailer –>  FRONTLINE: Facebook Dilemma

    Synopsis – The promise of Facebook was to create a more open and connected worl […]

  • Profile picture of Christine May

    Christine May wrote a new post, The Facebook Dilemma, on the site Christine May 4 years, 5 months ago

    Please watch this 3min video first –> FRONTLINE: Facebook Dilemma

    Synopsis – The promise of Facebook was to create a more open and connected world. But from the company’s failure to protect millions of users […]

  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 5 months ago

    Jen – I love this post b/c it combines 2 of my most favorite things (Game of Thrones and Coffee!) George Clooney is a known prankster, and there are some theories out there that he did this as a prank. What do you think?

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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 5 months ago

    Jen – I love this post b/c it combines 2 of my most favorite things (Game of Thrones and Coffee!) George is a known prankster, and there are some theories out there that he did this as a prank. What do you think?

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  • Profile picture of Christine May

    Christine May wrote a new post, Devil's Advocate – Has Content Marketing Jumped the Shark?, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 4 years, 5 months ago

    I read a great article this morning on Medium, “Has Content Marketing Jumped the Shark”.

    First of all, it’s an easy ready and it references Happy Days (cult classic). Secondly, it’s an interesting perspective […]

  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 5 months ago

    Hey Megan,
    The reactions to the texts were swift indeed! The hashtag you mentioned #presidentialalert was trending in no time.
    I’m not sure if you ever saw the TED talk about “What makes something go viral?” It’s pretty funny and informative. If you have 10 mins check it out https://www.youtube.com/watch?v=Kab-mpU-YVM
    It talks about the…[Read more]

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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 5 months ago

    Hey Michael – I used to be a Social Media Community Manager in a previous life and I always dreaded having to do posts on Google+ because I knew it was an act of futility. You can basically see the tumbleweeds blow by whenever you’re on there. This decision was definitely long overdue. And I want to add, that I really like your observation of how…[Read more]

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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 6 months ago

    Hey Kiersten – I need to play around with IGTV as well! I think I’m going to make a fake account for my cat (Loki) and just play around with posting videos of the funny/cute things that he does. I wonder how influencers are going to monetize this new channel.? Time will tell…

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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 6 months ago

    Hey Collene – Thanks for the comment! I think it is a little too early to call them “competition” but they are definitely are coming for their crown 🙂

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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 6 months ago

    Thanks for the comment Jenna. I think you’re right, we’ll have to experiment 🙂

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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 6 months ago

    What a great, slow, burn!

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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 6 months ago

    WOW Emily! This is both disturbing and so disheartening. I hope that Facebook’s moral compass will be more helpful in governing hate speech and violence in the future.
    I can share that my 2 most recent employers are global companies and in terms of managing social media locally, it was done exactly like that – locally. We had various regional…[Read more]

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  • Profile picture of Christine May

    Christine May wrote a new post, IGTV is ready to take on YouTube, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 6 months ago

    As you may remember, Instagram announced a few months ago the new launch of Instagram TV (IGTV). This feature allows users to stream videos up to an hour long. It’s trying to bring a new type of entertainment to a […]

  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 6 months ago

    Amazing! My company is doing a brand refresh this upcoming year as we approach our 50th anniversary. I’m part of this team and everyone is proposing all these super serious videos – I think I’m going to share the last spoof for some comic relief! Thank you for sharing!!!

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  • Profile picture of Christine May

    Christine May posted a new activity comment 4 years, 6 months ago

    Hey Kiersten,
    A couple of questions -A) Do they really call it the “Customer Eccentric Model”? B) Does Lincoln Financial have a strong social presence?
    You and I know that social media is here to stay (at least for a while) so the financial-services industry needs to get on board. I can definitely see ways for financial companies to use social…[Read more]

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  • Profile picture of Christine May

    Christine May wrote a new post, Meeting Notes 9.10.18 – First Set of Deliverables, on the site Capstone 2018 ABMOWZ 4 years, 6 months ago

    Attendance:

    Team – Emily, Shenika, Christine, Taja, Shannon, Megan

    Notes:

    Discussed the 9/14/18 Deliverables. Specifically, the Project Plan, Company Profile, Brand Profile & Competitive Analysis. W […]

  • Profile picture of Christine May

    Christine May wrote a new post, Under the Influence, on the site Christine May 4 years, 6 months ago

    The concept of an “influencer” is pretty clear. It’s an individual who can reach a higher number of people through their various communication channels and can, therefore, influence them to like or dislike, to ado […]

  • Profile picture of Jerry Salsini

    Jerry Salsini and Profile picture of Christine MayChristine May are now friends 4 years, 6 months ago

    Christine May

    @christine-may

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  • Profile picture of Yue Sheng

    Yue Sheng and Profile picture of Christine MayChristine May are now friends 4 years, 6 months ago

    Christine May

    @christine-may

    View Profile
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