Christina Pennetti

I am definitely a sucker for retargeting on Instagram and Facebook. I do have to admit though that the Instagram shopping ads tend to capture my attention more. Is there one that you think sucks you in more or just noticeable when it’s something you’ve been looking for?

Did you buy chance use SSID when you created your Pinterest account? If so, that’d explain why Facebook’s got such a “good” read on you.

Seems like the experience is mixed and I love your call out that the targeting is blatant. Going back to our “gifting” analogy from class, how does “blatant” fit into the useful/thoughtful/quality paradigm?

First of all, good luck on your apartment hunting. That sounds exciting and fun.

I have to admit that I NEVER click on ads, retargeted or not. I know how the process works but I still feel that slight factor of trustworthiness and avoid ads altogether. That especially goes for ads that pop up on my social platforms where we’ve talked about “xyz” and ads show up for those items. As you may remember, I am currently not in the marketing space at my work so my experience with digital marketing is primarily from this program. So knowing what I know now from our discussions over the last year, maybe it’s time to not be so untrusting of those ads. I know they have my data anyway.

While looking up more information on remarketing, I found a list of interesting stats on remarketing: https://www.spiralytics.com/blog/retargeting-statistics/

All are interesting stats but the two I find most interesting as it relates to this discussion are:

1. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.; and,
2. 47% of consumers say that they would sacrifice privacy to get a better deal.

With that in mind, would you share even more about your apartment shopping (perhaps addresses or buildings you’ve looked into or budget or income) to get deals or other design ideas?

Christina, I agree entirely with your point of view. With little shivers running through my body, I recall when a purchase decision was a tedious task, given the lack of product information. You had to go to the store, have a lengthy conversation with a store “specialist,” squeeze any possible insight from less than ten reviews on Amazon (many years ago), and, while battling “analysis paralysis,” make your choice. How remarkably more comfortable is the process today? If anything, we have to fight choice overload. But I appreciate how fast and smooth a wide array of products and services can be compared and analyzed! Without, of course, ubiquitous internet connectivity and consumer data, I argue the process wouldn’t be nearly as efficient as today.

Christina, I also don’t mind having my data used for commercial purposes. If its going to create a better customer experience for me, . I use Pinterest a ton for house decor inspo and party planning ideas. I’m currently in the process of planning my moms birthday party and the “ad suggestions” have been pretty useful. I was looking into making some balloon garlands/mosaics for the party decor and purchased a balloon pump which was an ad that popped up on Pinterest. It wouldn’t have crossed my mind to purchase a balloon pump so like you said, some times the internet knows what we want/need before we do lol.

Good luck with the apartment search!!

I feel like I went through this exact same thing when my fiance and I moved into our apartment! Wayfair was especially the worst with showing me sales on things that I didn’t even realize I needed just yet. I am a die-hard Pinterest board fan so I 100% feel the struggle of being bombarded with the same things for months after searching for apartment needs that one time. Then, I get suckered into a sale email, and all of a sudden I have $1200 worth of furniture in my cart thinking it’s reasonable because they are items “I need.” I think companies like this truly rely on the rule that it is more likely that the user will make a purchase after seeing something 3 times. In our case perhaps it is after the 10th time of seeing something we take an action on the product haha. I hope in the future companies will give users more options to decide on how much they see either sale ads or Facebook and Instagram Ads. I feel every time I scroll through Instagram half of the content I see is Ads.

Good luck with the apartment hunt and decor shopping. My suggestion is HomeGoods 🙂 they don’t bombard you with ads and things tend to be discounted 😉

Great post, Christina! I am also a fan of the Smart Things app. I use it with my refrigerator. Yes, I have the superdy techy fridge with the “Family planner tablet” embedded into it. It’s amazing because I can see inside my refrigerator when I’m at the grocery store and I can see who’s at my door through the Ring app integration. The only thing I haven’t figured out is how to watch TV on it – maybe that will come with the next upgrade.

OH MY GOSH! I almost wrote about the same thing, and yay Samsung. However, in my household, our problem is that it’s a Roku remote app. That does have a few less functions, such as controlling the volume. However, between the boys and ourselves, we lose that regular remote within weeks. I do think it’s probably taken over a bit from the regular universal remote. The one thing I’ve been thinking about as it ties to this would be would you want an app or a few apps to handle household items? Would you use it?

Christina, spot on! I was late to the IoT world only getting my first Chromecast devices two Black Friday’s ago. Since then, my world has been turned right side up!! I think I’m borderline obsessed with controlling EVERYTHING with my voice (I don’t have kids yet, sooooo). Fastforward to today, lamps, TVs, movies, music, podcasts, alarms, calendars, and even my AirFryer are all integrated in some way and managed by either my phone or my voice #winning. I especially appreciated your reference to the war between Apple and Android. I’ve been a PC/Android girl for as long as I can remember. My first iPhone was because of work and even then, I only used it as my GPS in my car (WAZE). Fast forward to today, not sure I can live without my iPad, lol!

I am extremely comfortable with the evolution of IoT but I recognize not everyone is. I wonder at which point in filling the statdium we are as society? I saw an interesting statistic not too long ago that the global smar home industry is expected to grow to 53.45 billion by 2022 (Statista,.com) and almost double that by 2025.. So maybe we’ll start drowning before the decade is over!!