@chris-konowal
Active 3 years, 5 months ago-
Chris Konowal wrote a new post, Has Facebook Pushed Its Partners Too Far?, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 5 months ago
Over the course of the past several months, the founders of both WhatsApp and Instagram have left parent company Facebook (which owns both brands). There is a lot of speculation about why these ambitious […]
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Chris Konowal wrote a new post, See the Success of Influencer Marketing, on the site Chris Konowal 3 years, 5 months ago
Navigating the digital marketing world can be difficult with all of the constant user experience changes across platforms. Social media channels like Facebook have updated their algorithms to all but eliminate […]
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Chris Konowal wrote a new post, Facebook Fails During Week of Black Friday, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 5 months ago
Facebook’s Ads Manager platform was down, last Tuesday 11/20, just before the big Black Friday holiday. This left advertisers scrambling to find a way to reach their target market because they couldn’t launch […]
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Chris Konowal wrote a new post, Mobile Had a Huge Day on Black Friday, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 5 months ago
According to TechCrunch, shoppers on mobile devices spent over $2.1 billion this past Black Friday. This consisted of shopping via the web, and mobile apps as app net-new shopping app downloads saw a 17% […]
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Chris Konowal wrote a new post, Not All Platforms Are Created Equal, So They Shouldn’t Be Measured That Way, on the site Chris Konowal 3 years, 6 months ago
Digital marketing has seen so much success, and so much growth recently because digital marketers can actually measure the performance of each of their campaigns where they never could before. This has put a lot […]
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Chris Konowal posted a new activity comment 3 years, 6 months ago
Hey Amelia,
This is a great post, and I think you hit on a really interesting point; trust. You’re more inclined to buy products from influencers that you trust because they have taken certain actions to build a relationship with you. I think that this plays a part in the research stage of the buyer funnel for any product or service. People…[Read more]
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Chris Konowal posted a new activity comment 3 years, 6 months ago
Hi Shameika,
I think that this concept of bandwagoning and virality is one of the most powerful uses of social media. I’m curious what kind of resources you think would be needed to ensue that brands are staying on top of their digital presence, especially in large companies like Taco Bell. As Mallory mentioned, social media teams can signup to…[Read more]
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Chris Konowal posted a new activity comment 3 years, 6 months ago
Hey Morgyn,
I think that this is an issue every company faces. It’s one thing to have a strategy behind creating quality content, but it’s another to actually make sure that content reaches your audience over the billions of other pieces of related content on the internet. I think that creating good content can be supplemented by leveraging…[Read more]
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Chris Konowal posted a new activity comment 3 years, 6 months ago
Hi Brian,
I definitely think this is an interesting topic, but Facebook may view this differently than another monetization strategy. I think that this way actually a strategy to leverage synergies between Facebook and Instagram. Advertisers can manage their Facebook and Instagram campaigns in one place through Facebook Ads Manager. By…[Read more]
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Chris Konowal wrote a new post, Mole Street and Brendan Walsh, on the site Chris Konowal 3 years, 6 months ago
Brendan Walsh from Mole Street recently spoke at one of our class meetups, and he told us a little bit about what he and Mole Street do in the experiential marketing space. Experiential marketing is all about […]
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Chris Konowal wrote a new post, Labor Day Ads and Articles, on the site Chris Konowal 3 years, 8 months ago
Holidays are great opportunities for brands to capitalize on increased interest for certain events and advertise certain promotions. Social media is a great place to do this, especially as online communities […]
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Chris Konowal wrote a new post, Headlines That Didn't Disappoint, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 8 months ago
I’ll start off with some of the biggest news of the weekend. Nike has secretly been planning to endorse controversial NFL quarterback Colin Kaepernick for some time now, and they just released their campaign. […]
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Chris Konowal wrote a new post, Collaborative UX Design = Scope Creep, on the site Chris Konowal 3 years, 9 months ago
Designing a website is a complex task regardless of purpose of the website. Sometimes it can be useful to have a team of designers working together to design a website so that they help lighten the individual […]
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Chris Konowal wrote a new post, Machine Learning and Process Improvement, on the site Chris Konowal 3 years, 9 months ago
Process management is a major focus of business executives everywhere. These leaders are constantly looking to improve efficiency in order to cut costs, or stretch the company’s dollar further.
Historically, t […]
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Chris Konowal wrote a new post, Data and Design, on the site Chris Konowal 3 years, 9 months ago
User Experience designers can be thought of as artistic in nature, and for good reason, however there is also a lot of data behind good user experience design. A good design involves more than a usability test and […]
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Chris Konowal posted a new activity comment 3 years, 10 months ago
Test comments
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Chris Konowal wrote a new post, City Adventures, on the site Chris Konowal – Learn IT 3 years, 10 months ago
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Chris Konowal wrote a new post, Family Nap, on the site Chris Konowal – Learn IT 3 years, 10 months ago
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Chris Konowal wrote a new post, Playing in Snow, on the site Chris Konowal – Learn IT 3 years, 10 months ago
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Chris Konowal wrote a new post, Post 6, on the site Chris Konowal – Learn IT 3 years, 10 months ago
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed porta mauris sit amet consectetur suscipit. Nam placerat, neque et commodo rhoncus, nunc ipsum vestibulum risus, eu molestie elit ex elementum massa. […]
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