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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Chelle Johnson

Profile picture of Chelle Johnson

@chelle-johnson

Active 1 month, 2 weeks ago
@arpana Hi Arpana! I noticed that you are skilled in market research. I’m interested in learning more about the process of gathering more information when it comes learning about my target audience. It’s so important! When you know more about your audience, it changes the way you speak to them and it’s the basis for a good marketing strategy. […] View
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  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, United Airlines’ Streamlined Mobile Experience, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 2 months ago

    As an anxious flyer, the last thing I need is a confusing experience at the airport. While I typically fly Southwest, I didn’t know what to expect from United Airlines and I was presently surprised. C […]

  • Profile picture of Chelle Johnson

    Chelle Johnson changed their profile picture 2 months ago

    Chelle Johnson

    @chelle-johnson

    View Profile
  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, The Makings of An Influencer, on the site Social Media Innovation MIS 5603 Fall 2022 2 months ago

    I’m always fascinated by regular people who unexpectedly garnered millions of followers just by being themselves. Let’s use Elsa Majimbo as an example. Before the COVID-19 pandemic, she was a college stu […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Prototype, on the site CreditVisible 2 months, 3 weeks ago

    The CreditVisible App | Business to Consumer Experience

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Marketing Channels, on the site CreditVisible 2 months, 3 weeks ago

    Direct Selling: CreditVisible will have an in-person sales team going to local and regional banks to speak with management in order to sell them our product.

    Events: Through community outreach to university’s b […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Beyond A/B Testing | An Email Marketing Strategy, on the site Chelle Johnson 2 months, 3 weeks ago

    Daniel Rowles’ A/B testing strategy is not all-encompassing. 

    While Daniel Rowles offers great advice regarding email marketing in Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Co […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Memo to Bank Executives, on the site CreditVisible 2 months, 3 weeks ago

    Dear Bank Executives,

    What’s wrong with our current credit system?

    The current credit system is a barrier to the financial wellness of many Americans, including the nearly 45 million people that are credit i […]

  • Profile picture of Chelle Johnson

    Chelle Johnson posted a new activity comment 3 months, 2 weeks ago

    Hi Demi,

    I actually have never heard of the Try Guys, nor this scandal. This is the most vulnerable and authentic video I’ve seen from a company while communicating during a crisis. It was so raw and I could feel the emotion. This is the kind of transparency that I think every company should be striving for. They also put it out in what seems…[Read more]

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  • Profile picture of Chelle Johnson

    Chelle Johnson posted a new activity comment 3 months, 2 weeks ago

    Hi Jason,

    This is so interesting. I have never heard about this short film but now I’m curious about it. I’m not entirely surprised that it’s nonsensical. Technology will always be flawed like the humans that have created it. When technology fails, and it will, a human will always have to be there to fix it. So while technology may take some…[Read more]

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  • Profile picture of Chelle Johnson

    Chelle Johnson posted a new activity comment 4 months ago

    Hi Professor Jaindl,

    If I was on the Chipotle marketing team, I would incentivize employees who are willing to share how it affects them. As a $41 billion corporation, customers probably wouldn’t be moved by seeing the profit losses they have caused with their “hacks”. However, many people can put themselves in the shoes of workers and…[Read more]

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  • Profile picture of Chelle Johnson

    Chelle Johnson posted a new activity comment 4 months ago

    Hi Janice,

    I think you offer valid concerns about how this new technology could add an additional barrier for older patients who likely need the most care. When I read your post, I thought about my grandfather who answers every single call that he gets from Maryland just in case it’s me because he doesn’t know how to save my number (I pro…[Read more]

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  • Profile picture of Chelle Johnson

    Chelle Johnson posted a new activity comment 4 months ago

    Hi Janice,

    I think you offer valid concerns about how this new technology could add an additional barrier for older patients who likely need the most care. When I read your post, I thought about my grandfather who answers every single call that he gets from Maryland just in case it’s me because he doesn’t know how to save my number (I promise…[Read more]

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  • Profile picture of Chelle Johnson

    Chelle Johnson posted a new activity comment 4 months ago

    Hi Professor Ebbecke,

    It’s a bummer that this didn’t work, it’s such a great idea. That’s the thing with technology is when it works, it’s great but when it doesn’t, it can be disastrous. I think it’s important for technology to always be able to take human error into account, like being late. They can put something in place where if families…[Read more]

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  • Profile picture of Chelle Johnson

    Chelle Johnson posted a new activity comment 4 months ago

    Hi Professor Jaindl,

    I think this campaign was executed beautifully. They didn’t send their followers anywhere to make a purchase but provided them with a way to engage with their campaign in a unique way. Older women are more likely to think of the brand when they make a purchase, because they can see themselves. Because Dove is known for…[Read more]

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  • Profile picture of Chelle Johnson

    Chelle Johnson posted a new activity comment 4 months ago

    I can definitely identify with Tom. Not that I’m a celebrity that everyone is talking about but I have noticed the effect that social media has on my mental health. The main issue I have with social media and I’m often seeing the worst news, death, crime, hate speech and I feel much better when I can remain in the bliss of dealing with what’s…[Read more]

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  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Archetypes, Pillars, and Vision: Content Strategy Basics, on the site Chelle Johnson 4 months, 2 weeks ago

    I mentioned in my career assessment that I would like to build an online brand as a spoken word poet. My conversation what De’tia Cork got me thinking about what my content strategy would look like. Omar A […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Share Your Expertise | Advice From an Influencer, on the site Chelle Johnson 4 months, 2 weeks ago

    To get a better understanding of what it takes to become an influencer, I interviewed De’tia Cork, known as Dae Locs. She currently has 15.8K followers on Instagram and 38.5K subscribers on Yo […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Meeting Notes, on the site CreditVisible 4 months, 2 weeks ago

    31 October 2022 | Mentor Meeting Notes

    To do: embellish more on the pitch deck of what we are selling to the banks.

    What is the risk to the bank and what risk are they taking?
    What are they going to […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, About, on the site CreditVisible 5 months ago

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, The Triple Constraint and Thanksgiving Dinner, on the site Chelle Johnson 6 months, 1 week ago

    As a project manager, you can expect your project to be bound by time, scope, and cost. This is called the triple constraint of project management (Izquierdo). Each of these elements work in tandem with each […]

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