Chelle Johnson

Hi Professor Jaindl,

I think this campaign was executed beautifully. They didn’t send their followers anywhere to make a purchase but provided them with a way to engage with their campaign in a unique way. Older women are more likely to think of the brand when they make a purchase, because they can see themselves. Because Dove is known for…[Read more]

I can definitely identify with Tom. Not that I’m a celebrity that everyone is talking about but I have noticed the effect that social media has on my mental health. The main issue I have with social media and I’m often seeing the worst news, death, crime, hate speech and I feel much better when I can remain in the bliss of dealing with what’s…[Read more]

Hi Samantha,

Interesting read! I’m not at all surprised as I have heard stories of other AI like motion-detecting sinks being unable to detect the hands of people of color. But this is incredibly dangerous. From my perspective, this is what happens when you don’t have diverse voices in the room, glaring issues are missed. It’s unfortunate but…[Read more]

Hi Brandyn,

I honestly do think the benefit IoT is worth the risk. It terms of farming, the stakes are so high. If crops aren’t produced so many people are effected, literally lives are at stake, Another idea for IoT in terms of farming could be a small- drone like product that emits a sound or scent that is unbearable to insects. It could…[Read more]

Hi Demi,

As an iPhone user, I am happy with this update and I appreciate Apple’s efforts to ensure my privacy. As a marketer, however, I’m obviously not so happy. I know how data is important to the customer experience and without it, it adds a barrier but I believe a good marketer can truly rise to the challenge. I like what you said about how…[Read more]

Ryan,

This is really a brilliant idea! I think it could be useful for many types of infrastructure. A small pedestrian bridge collapsed over a highway heading into the city near where I live collapsed a few months. I believe about 5 people were injured and without access to the other side, it left people living in low income communities who…[Read more]

Andrew,

I honestly found the concept of blockchain to be a but confusing, so thank you for offering another example here. To answer your question, I think a decentralized organizational structure could be appealing and gain traction. People are becoming increasingly frustrated with how much more CEOs are making than their staff, and this could…[Read more]

Hi Ben, I think you raise a great point here. One of the reasons I actually shifted my career away from social media marketing and into email is because I could never really see the results of my labor. In nonprofit, well any business really, raising funds for our programs was most important. I didn’t see how spending an hour on a post for 40…[Read more]