@chaad-patel
Active 6 months, 2 weeks ago-
Chand Patel wrote a new post, The Nike Turnaround: The Did It., on the site Chand Patel 9 months, 2 weeks ago
Ahhhh, the iconic Nike Swoosh- a symbol that can be recognized around the globe. A simple design that carries so much history, controversy and victory.
The past year was filled with so many political […]
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Chand Patel wrote a new post, Do Influencers Need to Tell Audiences They’re Getting Paid? , on the site Chand Patel 9 months, 2 weeks ago
As a consumer and follower of multiple “influencers” I have seen the ever evolving ways advertisements are being disclosed. There has been a growing desire for brands wanting to collaborate with infl […]
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Chand Patel wrote a new post, Process Improvement for My Small Business, on the site Chand Patel 11 months, 1 week ago
Quarantine gave everyone a chance to do something they may not have had time for before. Whether that was learning to cook, solving the rubics cube or adding a new language under their belt. I decided to use my […]
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Chand Patel wrote a new post, Best & Worst Logo Redesigns, on the site Chand Patel 11 months, 1 week ago
Aahhh logos. The face of the brand. The little icon that can differentiate a ten dollar bag from a ten thousand dollar bag. So yea it is kind of a big deal. Coming from a design background in undergrad and now […]
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Chand Patel wrote a new post, Finding Balance With User Interface, on the site Chand Patel 11 months, 1 week ago
During the course of the summers 2021 semester taking UX designs, I have been exposed to a lot of articles, videos, discussions and case studies on what defines good versus bad user interface. We have come a […]
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Chand Patel wrote a new post, SPAM? Email Marketing in 2021, on the site Chand Patel 1 year, 2 months ago
In this post, I want to touch on a topic that has been rebought into my life due to a new professional opportunity I chose to pursue. And that is email marketing. I recently had the opportunity to work as an email […]
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Chand Patel wrote a new post, The One Where Fashion Met Technology, on the site Chand Patel 1 year, 4 months ago
It is no surprise that technology is creeping into every sector of our lives. But in an industry such as fashion, with its rather narrow-minded vision led by historic executives, technology infusion has been slow. […]
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Chand Patel posted a new activity comment 1 year, 7 months ago
Interesting article thank you for sharing Daniel. I have to say as someone who loves attending live events, that has been the last thing on my mind even once restrictions loosen. I liked how you were able to point out the benefits and drawbacks to this method from multiple perspectives. With everything going digital, privacy of personal data…[Read more]
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Chand Patel posted a new activity comment 1 year, 7 months ago
Thank you for sharing Misha. I actually wrote about smart cities fr my assignment so thinking along the same lines. I liked how you were able to point out the benefits from both a safety standpoint involving kids as well as welcomed benefits such as having the dishwasher go on at a certain time. Everytime I pass by the store and see the newest iOt…[Read more]
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Chand Patel wrote a new post, Can Cities Out Smart Us?, on the site Chand Patel 1 year, 7 months ago
Develop a post on your take on it … You could argue for/against IoT as a disruptive technology. You could find an industry & explain why you believe IoT will disrupt it. Be sure to discuss impl […]
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Chand Patel wrote a new post, How Smart is Your City?, on the site Digital Marketing MKTG 5604 Fall 2020 1 year, 7 months ago
Develop a post on your take on it … You could argue for/against IoT as a disruptive technology. You could find an industry & explain why you believe IoT will disrupt it. Be sure to discuss implications for mar […]
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Thanks for sharing Chand! Really enjoyed how you outlined both benefits and troubles with the concept of smart cities.
One of the biggest smart city initiatives that comes to mind is California’s ban on the sale of gas cars in 2035. Obviously once this ban goes into effect, electric vehicles will become far more common in the state of California. It may also lead to other states to follow the same initiative, which personally – I think would be a good thing. With electric vehicles taking up the road: smart technology would be more prominent for car consumers, but would also be a big step towards reducing our world’s terrible reliance on greenhouse gas emission-vehicles. -
Wow! This was really interesting! I had no idea “Smart cities” even existed and were beginning to take shape. I think with this innovations brings many obstacles as you talked about and I am not sure if I am onboard with this. I think it is a great idea but the cons may outweigh the pros. If our technology was more advanced and we were further along I would agree. I think implementing this technology is little pieces would be a great learning experience and also keep us learning more and more about the IoT. I think in the end this would be a great thing for cities to adopt one day but not until our technology and IoT is a little more developed.
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As I was reading through your article, I had this feeling of something familiar about. Then I remembered I had read about some trouble Sidewalk Labs (a Google subsidiary) was having with the first ever smart city in Toronto. They were not trying to make the whole city smart, just a small section. They had been having trouble with privacy advocates for awhile. After reading your article I looked it up. They canceled the project as a result of COVID. The pandemic had too large of an impact on the local economy for Sidewalk Labs to turn a profit. I do think we will see a smart city in our life time. I also believe there will be a lot of benefits of a smart city, cost savings, lower crime, lower traffic, to name a few. However, I think the privacy piece is a big hurdle to overcome. People are becoming more aware of their data and how they want it managed. As this trend continues a smart city will have to find the balance between privacy and data usage.
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I first heard about smart cities when talking about how IoT is being used in the transportation system. Many cities are implementing technology like this in their traffic lights in order to improve road safety. As technology is becoming more prevalent in our daily lives, the idea of a smart city won’t be a foreign thing. I do see some problems with it as you mentioned in your post. I wonder about the safety of the city as cybercrime and hacking become more advanced, what are some safeguards that would be put in place in order to protect the people who live in those cities.
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Chand,
I have not previously put a lot of thought into the concept of smart cities so thank you for bringing this topic to our attention. I think the implication of IoT for the communication of natural disasters could be largely impactful and beneficial to many communities across the world. Yet I also think a road block in the application of this technology to the places that need it most would be a significant struggle. I would argue that the areas most affected by natural disasters lack technical infrastructure, and I think this already affects their awareness of natural disasters today. With the significant increase of tropical storms in the Atlantic this year, I have seen news articles discussing how many of these developing countries were not able to prepare for the events because of the lack of communication to reach all of their citizens.
For this reason I think the need for Iot is apparent, yet the marketing strategy would need to present a this need in order to establish a large amount of funding to make the implementation possible.
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I think you did a great overview of smart cities and I wanted to share an interesting example I found for the city of Columbus. The department of transportation invested $90 million on an initiative to achieve the following 5 goals:
1. Connect citizens to services around the city
2. Increase usage of sustainable transportation
3. Have easier access to jobs
4. Reduce congestions using “smart logistics”
5. Provide real-time traffic updates so that commuters can improve their mobilityAn example of improving mobility for both residents and visitors was the project that aimed on having a single application that allowed residents to pay for all modes of transportation. This app also allowed users to plan the most cost effective and fastest route as it would have “public transit, parking, bike-sharing, car-sharing, and ride-hailing services” all in one single system.
You can find more information in the resource below:
“NXP to Provide Smart City Technologies to Columbus, OH, Winner of the U.S. Department of Transportation’s Smart City Challenge: Columbus to use NXP Solutions, Including Real-Time Vehicle-to-Vehicle and Vehicle-to-Infrastructure Communication Systems and Secure Public Transportation Smart Cards for a More Intelligent Urban Transportation System.” NASDAQ OMX’s News Release Distribution Channel Jun 23 2016 ProQuest. 5 Dec. 2020 . Link https://search-proquest-com.libproxy.temple.edu/docview/1799047501?accountid=14270&pq-origsite=primo
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As I was reading your post and when I think about IoT in general, I am left feeling torn between the exciting possibilities presented if our seemingly infinite data points generated daily could talk to each other and the fear of just what would be revealed! How much do we really want to know? (Press play on the “You can’t handle the truth!” clip from an Officer and a Gentleman.)
How efficient is too efficient when entire job markets are eliminated? Relative to marketing, I am literally rubbing my hands together loving the idea of being able to profile the market for segmentation and targeting, but the thought of being on the other end of that process still makes me feel less comfortable, yet I am not able to explain why.
I have to hope that not matter how connected our society becomes, we will still make room for differences. I have to hope that if it comes down to choosing technological advancement or the advancement and wellbeing of the human race, we will choose the obvious. I have to hope that the infinite possibilities presented by the internet of things will be used to increase the quality of life for all and allow us to live and work together more harmoniously. At the end of the day, it seems that we are racing towards this new reality, so we shall see…
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Chand Patel wrote a new post, Photoshop is Allowing You to Turn Back Time with a Click of a Button, on the site Chand Patel 1 year, 8 months ago
Photoshop Allowing You to Turn Back Time with a Click of a Button… well more like the slide of a lever. At the annual MAX conference this year, Adobe released the newest set of updates that would be added to […]
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Chand Patel wrote a new post, Stopping Educational Gap During Covid, on the site Digital Marketing MKTG 5604 Fall 2020 1 year, 8 months ago
It seems like everywhere you turn in 2020, a new wicked problems is facing you. Do not be mistaken, majority of these issues were prominent long before the pandemic hit. However, with American facing a disease […]
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Chand Patel wrote a new post, Google Rewriting Meta Descriptions, on the site Information Technology Management MIS 5001 Fall 2020 1 year, 8 months ago
This article talks about research originally done by Ahrefs concluding that Google rewrite meta descriptions 63% of pages(based on the top 10 results on the first page). For those who are not familiar, meta […]
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Thank you for bringing this up. This is a component of internet marketing I have never thought of. The meta description is really the first touch point with a customer online. Since Google started marking links that are add based, I have made a habit of not clicking on the add links. This means, if I am searching for something, the meta description is how I decide what to click on, not simply the first result that comes up. Knowing how to craft a strong meta description that draws people into the site is a huge part of the online marketing world.
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Chand Patel posted a new activity comment 1 year, 8 months ago
Thank you for sharing! I definitely think that tik tok will die down after the pandemic. The popularity rose at a time when users had time on their hands to make the time-consuming content. When lives go back to normal with work and social life, many average users will not have the same time. I think the question remains whether users will still…[Read more]
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Chand Patel posted a new activity comment 1 year, 9 months ago
I am on the same boat as you Katherine, I never read the terms and condition on anything, I would rather just have access to the application or service. It hard to argue that this is unethical for companies to do because they are being transparent, we are just being so-called lazy. I think a fair compromise to this would make the terms easier to…[Read more]
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Chand Patel posted a new activity comment 1 year, 9 months ago
Thank you for sharing this article Philip. I have just seen videos of a prank going around where a wife repeatedly speaks baby related words into her husbands phone and the husband becomes confused as to why he is receiving all these baby ads out of nowhere. I think this goes to show how well known it is that our everyday devices are actually…[Read more]
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Chand Patel posted a new activity comment 1 year, 9 months ago
Thank you for sharing this article Alejandra! I first read about the razor and blade model in the reading on day one of class and was mind blown to have never realized the trap I had been in as a consumer. It is interesting how the same business model can be applied to so many industries and even digital products. I do agree that consumers are…[Read more]
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Chand Patel posted a new activity comment 1 year, 9 months ago
Thank you for sharing this article Kelly. I love how this focuses AI usage on a global problem (often ignored by the masses). I think the issue of water pollution is even greater now with all the masks and gloved from covid being irresponsibly disposed of and eventually landing in our oceans.
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Chand Patel posted a new activity comment 1 year, 9 months ago
Thank you for sharing Kathryn. I have to admit, the thumbnail definitely drew me in! The statistic “technology is now the single biggest area of investment for marketing” really connected with me as that is the main reason I chose this program versus other traditional marketing programs. Marketing needs to be where the consumers are, and they are…[Read more]
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