Brittany Wilson

Brittany Wilson posted a new activity comment 3 years, 5 months ago

I think(hope) eventually brick and mortar stores will go back to being closed on Thanksgiving giving employees time with their family’s. This doesn’t really help tech support who have to work to support web sales. But with “cyber Monday”, “cyber week” and month long “Black Friday” digital sales happening I don’t see brick and mortar thriving e…[Read more]

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Brittany Wilson wrote a new post, Being flexible in choosing your content and channel for your brand, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 5 months ago

Earlier this year we learned about brands and how they digitally communicate with their consumers. Airbnb is one brand that is good at it. Airbnb’s key strength is “anything is bookable”, a tagline, which they […]
Brittany Wilson wrote a new post, Passwords are no longer enough…identification gets personalized, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 5 months ago

Data analysis is no longer just for checking to see your name, location, age, spending, what credit cards you have, and all the other things companies use to target their audience. Now we have VoiceID, from […]
Brittany Wilson wrote a new post, Tech Innovations and Social media uses, on the site Brittany Wilson 3 years, 6 months ago

Blockchain and technologies built on it like bitcoin have mystified me since they enter the digital space and internet of things around a decade ago. Blockchain the newish technology that uses algorithms to […]
Brittany Wilson wrote a new post, A playlist for, a playlist for you,… a playlist for everybody!, on the site Brittany Wilson 3 years, 6 months ago

On September 16, Melissa Finley from Spotify spoke with us about data at Spotify. She spoke at length about all the data Spotify has collected over the years and how they now use it in their content through […]
Brittany Wilson posted a new activity comment 3 years, 7 months ago

I had to do the same type of training for email marketing. I really had one person who assumed we just took their word document, copied and pasted it in our outlook mail and sent it to their client list. And couldn’t understand if they submitted something to us why we couldn’t get the email out in 5 mins. Yeah so I know your pain on education.…[Read more]

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Brittany Wilson posted a new activity comment 3 years, 7 months ago

I believe brands marketing/communication teams will have to return to time-based marketing. I work in email which has never left that space and if Twitter is giving the option to go back to chronological order of tweets, which I am immensely grateful for as a user, the timing of tweets will become significant(again). More than likely brands were…[Read more]

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Brittany Wilson wrote a new post, Rebirth of a brand in the age of social media by choosing the right platform, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 7 months ago

Choosing the right social media platform nowadays can make or break new brands. What a lot of people don’t talk about are established brands who gained their success and fame by means of media long before the […]
Brittany Wilson wrote a new post, What makes marketing content click-able, on the site Brittany Wilson 3 years, 8 months ago

Brands use content on social media to try to draw users to engage and buy products from them daily. So what is considered engagement on social media. The click. A user clicking on a piece of marketing material in […]
Brittany Wilson wrote a new post, Does shareability effect the brand value on social media, on the site Brittany Wilson 3 years, 8 months ago

Brands use content on social media to try to draw users to engage and buy products from them daily. So the more users who see their marketing content the more users they have potential to engage. That is where […]
Brittany Wilson wrote a new post, Clickable headlines, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 8 months ago

Here are 5 clickable headlines I had to click to read more.

Headline #1:
This I found clickable because of the irony. I wonder if it was done intentionally or if the writer didn’t even notice. The word v […]
Amy Lavin and Brittany Wilson are now friends 3 years, 9 months ago
Brittany Wilson wrote a new post, Usability, accessibility, and UX design, on the site Brittany Wilson 3 years, 9 months ago

In my role at my firm I contribute to and research accessibility in digital marketing, specifically email. There is discussion of and how do we push for more inclusively/accessibility in digital marketing. […]
Brittany Wilson wrote a new post, Change management Toolkit, on the site Brittany Wilson 3 years, 9 months ago

“Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.” — James Belasco and Ralph Stayer

I spoke about this before. My new […]
Brittany Wilson wrote a new post, User experience with technology, on the site Brittany Wilson 3 years, 9 months ago

A bad user experience with technology leads to dissatisfaction, errors, and abandonment. Good UX yields user satisfaction and loyalty.

“The mindset is all about customer-centered design thinking,” a co-worker […]
Brittany Wilson posted a new activity comment 3 years, 9 months ago

Traveling is fun!

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Brittany Wilson wrote a new post, Projects, on the site Note Variety 3 years, 9 months ago

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Brittany Wilson wrote a new post, Archives, on the site Note Variety 3 years, 9 months ago

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Brittany Wilson wrote a new post, Logout, on the site Note Variety 3 years, 9 months ago
Brittany Wilson wrote a new post, Events, on the site Note Variety 3 years, 9 months ago

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@brittany-wilson

FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing

@brittany-wilson

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FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing