@brianna-cureton
active 1 year, 1 month ago-
Brianna Cureton wrote a new post, Wearing Another Hat as a Project Manager, on the site MS-Digital Innovation in Marketing 1 year, 5 months ago
As a digital brand manager and a graphic designer, it is essential to properly manage client projects; Another hat that I wear is a project manager hat. When managing clients’ brands, often there are multiple […]
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Brianna Cureton wrote a new post, Nintendo Switch: Game Console Usability, on the site MS-Digital Innovation in Marketing 1 year, 5 months ago
With threats of a Nintendo Switch 2 in the air, It is appropriate to evaluate why Nintendo would make a new model after only two years. The lists below notate the year each company released a major update to a […]
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Brianna Cureton wrote a new post, GDPR – Are you Compliant?, on the site Brianna Cureton 1 year, 9 months ago
What is GDPR?
GDPR is an acronym for General Data Protection Regulation. This regulation says that, by law, businesses must be transparent about the scope for which the collected data is used and how the data […]
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Brianna Cureton wrote a new post, Are Marketers Utilizing the Brand Benefits Ladder?, on the site Brianna Cureton 1 year, 9 months ago
What is this imaginary ladder?
The Brand Benefits Ladder is a tool used by marketers to methodologically translate product or service features into psychological benefits for the consumers. Another way to think […]
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Brianna Cureton wrote a new post, Innovate Now – Creating a Content Marketing Funnel, on the site Digital Brand Management MKTG 5605 Spring 2019 1 year, 9 months ago
CREATING A CONTENT MARKETING FUNNEL
Innovate NOW!
This featured article summary is from Buzzsumo- the ultimate guide for content research. This specific article explains how to create a successful content […] -
Brianna Cureton wrote a new post, Carbon vs. Silicone-based Intelligence in the Fourth Industrial Revolution, on the site Business Intelligence MIS 5101 Spring 2019 1 year, 10 months ago
CARBON VS. SILICON-BASED INTELLIGENCE IN THE FOURTH INDUSTRIAL REVOLUTION
It seems we’ve reached our Fourth Industrial Revolution – the fusion of the digital and physical worlds. The First Industrial […] -
Cliff Feiring and
Brianna Cureton are now friends 1 year, 10 months ago -
Brianna Cureton wrote a new post, Benefits of Geolocation for Advertisers, on the site Business Intelligence MIS 5101 Spring 2019 1 year, 10 months ago
BENEFITS OF GEOLOCATION FOR ADVERTISERS
Geolocation provides the geographical location of smartphones and tablets connected to the internet. The primary way to get you customers geolocation is to access their GPS […]-
Brianna, great job explaining all of the marketing tactics available via the geo location capabilities in our smart devices. So many consumers are completely unaware of tactics such as geo fencing and beacons. It’s such powerful info for a brand but I wonder how many people will be willing to give up such personal info and honestly, (because sometimes I do the same thing) how many people have no clue that they agreed to turn on location services and this is all happening in the background of their phone without them even knowing it. I wonder if down the road, due to privacy laws, if brands will have to post alerts that pop up on your phone when they are using location services on someone’s phone.
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Brianna Cureton wrote a new post, Reach your Target Audience with Influencer Marketing, on the site Digital Brand Management MKTG 5605 Spring 2019 1 year, 10 months ago
REACH YOU TARGET AUDIENCE WITH INFLUENCER MARKETING
The entire gist of marketing is to connect your product or service with consumers, so why not leverage thousands of people influencing the masses’ purchasing […]
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Brianna Cureton wrote a new post, Trend: Super Bowl No Longer the Prime Focus for Super Bowl Commercial Producers, on the site Business Intelligence MIS 5101 Spring 2019 1 year, 11 months ago
Super Bowl No Longer the Prime Focus for Super Bowl Commercial Producers
For the past five or six years, most companies pre-release their Super Bowl commercials. The goal is to grab more attention and for the […] -
Brianna Cureton wrote a new post, Google Trends for the Digital Marketer, on the site Brianna Cureton 2 years, 1 month ago
Google Trends provides insightful data of all searches made on Google, YouTube, News, Images and vertical markets. Google Trends can segment trends by location, search terms, topics, categories, and time span […]
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Jeremy Mancini and
Brianna Cureton are now friends 2 years, 1 month ago -
Brianna Cureton wrote a new post, Increase Website Traffic with the Power of Google Analytics, on the site Brianna Cureton 2 years, 3 months ago
OVERVIEW
Set Site Traffic Goals
Implement Marketing Campaigns
Link Management using URL Variations
Tracking your Marketing Campaigns with Google Analytics
Set Site Traffic Goals
Traffic is site visits by […]
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Brianna Cureton posted a new activity comment 2 years, 3 months ago
Concurring with the popular idea that marketing and digital marketing are becoming synonymous, companies must weave digital and social media marketing into their strategies because the stakes are high. A business is not a business without its customers. Majority of consumers are active on social media. Not only can businesses communicate more…[Read more]
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Holly Nelson and
Brianna Cureton are now friends 2 years, 4 months ago -
Brianna Cureton posted a new activity comment 2 years, 4 months ago
Moving forward, transparency will be the key for data privacy, but sadly it is not legally necessary. Since legality is not on the consumers side, I think that only ethicality will lead companies decisions as to how transparent they are about collecting and using data. Time will tell what the masses deem ethical. Inherently ethics is heavily…[Read more]
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Brianna Cureton posted a new activity comment 2 years, 4 months ago
In the beginnings, you would assume you were overanalyzing the situation (or purely crazy) when you shopped for an item on Amazon and then an ad pops up on your Instagram offering similar products. You would assume it was a coincidence. Now, it is a rather typical conversation to share an experience of unknowingly sharing your data between…[Read more]
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Brianna Cureton wrote a new post, How Much is Your Privacy Worth?, on the site Digital Marketing MKTG 5604 Fall 2018 2 years, 4 months ago
Since George Orwell’s 1984,
we have long awaited the day where the lines between privacy, security and convenience would be blurred. For many countries, the line is clear and new data privacy laws have been […]
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Brianna Cureton and
Karen Cunningham are now friends 2 years, 4 months ago -
Brianna Cureton posted an update in the group
CEO & CDO – Digital Marketing Entrepreneur 2 years, 4 months agoIn general, skepticism about digital marketing has ceased. Anyone with interest in the advancement of an entity understands the importance of digital marketing. This is important, because the emergence of new digital technologies alone will not close a sale. The client must understand the need for digital marketing services.
Potential customers…[Read more] - Load More
