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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Brianna Cureton

Profile picture of Brianna Cureton

@brianna-cureton

Active 3 years, 3 months ago
@brittany-wilson Nice to “meet” you Brittany. My name is Brianna. I saw your content on Digital Marketing and noticed we had a lot of interests in common. I look forward to seeing more of your posts. View
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  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Ephemeral Content for the Win, on the site Brianna Cureton 3 years, 3 months ago

    Snapchat brought ephemeral content into the spotlight in 2011. Don’t be confused by the jargon, ephemeral content is any visual content that disappears from sight after a certain amount of time. From now on, […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Customer Service on Social Media, on the site Brianna Cureton 3 years, 3 months ago

     

    Providing customer service on social media has become an expectation for Millennials. Whether you have a social customer service plan in place or not, customers will be reaching out to you with […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Responsive and Adaptive Websites for Mobile Users, on the site Brianna Cureton 3 years, 3 months ago

    The development of responsive and adaptive websites is simply to make them mobile friendly. Mobile Friendly includes smartphones, tablets, smartwatches, and laptops. Designers need to cater to all devices when […]

  • Profile picture of Katie Allegretto

    Katie Allegretto and Profile picture of Brianna CuretonBrianna Cureton are now friends 3 years, 3 months ago

    Brianna Cureton

    @brianna-cureton

    View Profile
  • Profile picture of Briana Stewart

    Briana Stewart and Profile picture of Brianna CuretonBrianna Cureton are now friends 3 years, 3 months ago

    Brianna Cureton

    @brianna-cureton

    View Profile
  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Mobile Tech Captivating Impatient Consumers, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 3 years, 4 months ago

    Mobile technology has enabled organizations to get much closer to their consumers. Mobile devices allow analysts to study consumer behavior for many more hours of the day. This opens the door for brands to be more […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, ESPN and GE Social Personas, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 5 months ago

    ESPN has two main content strategies on Twitter. They are sharing information, making all sport highlights easily accessible. Many sport fanatics rely on the sports network for consistent and reliable information […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Dr. Bronner's and Amazon Prime Step Out the Box, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 5 months ago

    Dr. Bronner’s advocates for social rights and environmental responsibility. Their business objective is to promote their “All-One Mission on Spaceship Earth and all its inhabitants.” They often take controversial […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, How Web 2.0 "Cleaned" Me Up., on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 5 months ago

    No matter where your interests may lead you, there is an approachable group of people sharing their experiences and lifestyles involving those interest. Welcome to Web 2.0, where you can learn some new things, and […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, App Experience for the Simple Speedy User, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 3 years, 6 months ago

    When I prefer to use a company’s app rather than their website, it’s because the app increases usability. In general, app designers understand my needs better than web developers. Apps are normally more simplistic […]

    • Profile picture of Akasha Goins
      Akasha Goins replied 3 years, 6 months ago

      Hi Brianna, thank you for sharing. I feel the same with apps. I do a lot of online shopping and I find this is sometimes easier to do through an app. My phone is always in close proximity which makes it easy to reach for it go to my frequently used app, past orders, and reorder items I have purchased before. I am an iPhone user and most of my apps allow me to sign in with my thumb print and purchase with Apple Pay which requires another thumb print read. (Yes, I am one of those people who uses their thumb print for everything).

      I’ve noticed that my electric company has a horrible responsive design so I have to log in to their website from my computer if I need to check on anything with my account. Paying a bill is never an enjoyable experience, but it could be more enjoyable if the responsiveness wasn’t so bad. I have tried downloading their app but that is an even less enjoyable experience.

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, City Parking Frustrations – ParkMobile and RideSharing Apps pose a Solution, on the site Brianna Cureton 3 years, 6 months ago

    I often have to visit Center City, Philadelphia. It takes a lot of time and patience to find affordable parking in the city. The parking signs are intricate and the PPA is looming around every corner. Lyft, Uber, […]

  • Profile picture of Brianna Cureton

    Brianna Cureton posted a new activity comment 3 years, 7 months ago

    I agree with your emotion towards offering slower route. I can never fathom a situation where that would be useful personally. I also use Waze whenever possible. Unfortunately, sometimes the server times out for longer trips. Simply to play Devil’s Advocate and offer some insight from my personal experience, when you are an older adult and…[Read more]

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  • Profile picture of Brianna Cureton

    Brianna Cureton posted a new activity comment 3 years, 7 months ago

    It’s always a good idea to re-evaluate products you use. You may settle for usability flaws, when there is a competitive product with better usability. Which elements of design best increase the usability depends on the technology type. For an app, like the one you mentioned, it seems consistency affects the user experience significantly. Good…[Read more]

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  • Profile picture of Brianna Cureton

    Brianna Cureton posted a new activity comment 3 years, 7 months ago

    I see that the 5 Whys and Root Cause Analysis have so many similarities that they are nearly synonymous. The process helps you use logic and momentarily rid of emotion. It is a quick and practical tool to use before creating a solution. Creating a solution off of the wrong lead can be catastrophic. You must narrow down the correct problem to have…[Read more]

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  • Profile picture of Brianna Cureton

    Brianna Cureton posted a new activity comment 3 years, 7 months ago

    As with many decisions, there is a balanced decision that satisfies both parties. Should we satisfy the bottom line or the employees? The business should not overlook every technological advancement for employee job security, but there are procedures the company should take to prepare and compensate employees. It must also be remember that…[Read more]

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  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Anticipate New Project Management Tools, on the site Process Improvement and Innovation MIS5102 Summer 2019 3 years, 7 months ago

    When discussing project management, budget is a necessary topic, but how often do people consider how each resource affects the budget. Resource management tools are gaining popularity as project managers strongly […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Daily Critical Path Analysis, on the site Process Improvement and Innovation MIS5102 Summer 2019 3 years, 7 months ago

    While we mostly speak of project management as a profession, we use project management skills in our daily routines; most of us call it time management. How often do we analyze the critical path in our routines […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Human Centered Design – A Link to Design Success, on the site User Experience Design MIS5109 Summer 2019 3 years, 7 months ago

    When you apply psychology principles to design, its becomes clear that design aesthetics affect the experience of using technology. The design must not only function, but be human centered. Without this notion […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Divergent and Convergent Ideation for UX Projects, on the site User Experience Design MIS5109 Summer 2019 3 years, 7 months ago

    There are many ideation strategies that one can use when developing or redeveloping UX. Some people may be more likely to take a conservative approach while others explore and think outside the limits during the […]

  • Profile picture of Brianna Cureton

    Brianna Cureton wrote a new post, Rapid Prototyping in the SDLC, on the site MS-Digital Innovation in Marketing 3 years, 7 months ago

    Rapid Prototyping is what one would expect, rapidly creating prototypes. This article will explore the benefits and drawbacks of rapid prototyping as a system development life cycle.
    Background
    3D Printing […]

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Fox School of Business

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1810 N. 13th Street
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