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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Brianna Clyburn

Profile picture of Brianna Clyburn

@brianna-clyburn

Active 3 months, 1 week ago
@samantha-sylvain Hi Samantha! I really enjoyed getting to read about some of your career goals and interests! Much like you are doing now, I also managed social media for a small business once and joined Temple’s Digital Innovation in Marketing program to pursue a career in marketing/digital marketing. Great to see my group-mate and I share […] View
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  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 3 months, 3 weeks ago

    Hi Morgan, this is super interesting and admittedly a bit frightening. I think this opens a whole can of worms that could really backfire if put in the wrong hands. Who’s to say this type of technology won’t be implemented elsewhere? As someone who is a little more reserved with their data (I refuse to use face ID to unlock my phone) it feels a…[Read more]

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    Brianna Clyburn posted a new activity comment 3 months, 3 weeks ago

    Hi Sam, great post! I agree with a lot of Kate said in her comments. Challenges like these are super dangerous and social platforms need to be more diligent about regulating harmful content and taking accountability when they get out of hand. The reality is that a lot of these challenges either start with or find popularity among kids, sometimes…[Read more]

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Is Snapchat Making a Comeback?, on the site Social Media Innovation MIS 5603 Fall 2022 3 months, 3 weeks ago

    Who would’ve thought that in 2022, Snapchat would be the social media platform that top-tier brands like as Disney, PepsiCo and Amazon want to work with. In the last few years, Snapchat has gotten the same […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 3 months, 3 weeks ago

    Hi Gabby, great post! I think it’s super interesting that some educational institutions and educators in general are reluctant to use social media in the classroom, especially when so many of them already incorporate YouTube videos into their lectures/lessons, which is not all that different of a concept. I actually feel like social media could be…[Read more]

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    Brianna Clyburn posted a new activity comment 3 months, 3 weeks ago

    Completely agree with your thoughts here Hilary! At the end of the day, Chipotle is a business and has a bottom line that they have to keep in mind, but it would’ve been brilliant and fun to see them join the conversation instead of completely shutting it down. I think disabling the single taco ordering was a necessary action from a business…[Read more]

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Bringing TV Romance to IRL – Dating Apps Partner with Television Shows to Create a Spark, on the site Brianna Clyburn 4 months, 1 week ago

    Over the last decade, consumer habits have evolved to a point where it seems like almost everyone lives a majority of their lives through a screen. From the minute they wake up in the morning to the moment […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Meeting Minutes – 10/10, on the site On The Go Eats 5 months, 2 weeks ago

    Amy’s Feedback:

    Loved Tableau and thought it was a good representation of our data
    Suggested that we need to work more on supporting the “story” part of our project and include more context

    For examp […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, From the Phone Screen to the Big Screen, Online Fandoms Have Become Key Participants in the Marketing Strategy for Major Film/TV Franchises, on the site Brianna Clyburn 5 months, 2 weeks ago

    Fan culture, or fandoms, is a concept that has increased exponentially with the growth of social media over the years. While fandoms have always existed, social media has only amplified the voices of these […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Meeting Minutes – 9/19, on the site On The Go Eats 6 months, 1 week ago

    Amy’s Feedback

    Likes the brand logo and appreciates us thinking ahead with branding
    Team is missing the “meat” of the project and needs a project plan; need “facts and figures”

    How are we gettin […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Artists or Influencers? – How Social Media Has Changed the Music Industry, on the site Brianna Clyburn 6 months, 1 week ago

    Like with many other industries, social media has drastically changed the music business. Where artists once relied primarily tactics such as live appearances (remember the TRL days?) or visual storytelling […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Public Relations: An Opportunity to Improve a Media Opportunity Process, on the site Brianna Clyburn 8 months ago

    As you may have noticed from my profile or LinkedIn, I currently work for a public relations agency. One of the agency’s clients is a major hospitality/travel company and my team specifically represents 8 of their […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Undecided: Why Do Universities Have Unfavorable User Interfaces?, on the site Brianna Clyburn 8 months ago

    It’s the worst-kept secret that college and university websites offer some of the most frustrating user experiences for prospective students. I’ve personally seen the challenges on both ends as a prospective […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, The Mobile Order Thief: Is This Business Process Change Worth It?, on the site Brianna Clyburn 8 months ago

    One of the most interesting components of business processes are that they’re ever-evolving. Project managers and business managers are constantly looking for new ways to streamline a process, especially through […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 11 months, 1 week ago

    Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Roll Out the Red Carpet for Big Data!, on the site Brianna Clyburn 1 year, 1 month ago

    For many, the moviegoing experience is one that brings about an unexplainable euphoria. Maybe it’s the smell of the warm buttery popcorn or the feeling of the comfy leather seats beneath you (bonus points if […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, I Gotta Feeling… That AI is Going to Change the Music Industry, on the site Brianna Clyburn 1 year, 4 months ago

    Music is all about the way it makes you feel. Think about all the things that make your favorite song so special to you. Maybe it’s because you identify with the lyrics and they take you back to fond memories or […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 1 year, 4 months ago

    Hi Taylor, very interesting post! I agree that two-factor authentication is a really great way to secure your network. Sometimes it can be a nuisance, but ultimately it’s for the better and not only protects you from hacking but allows you to track/monitor if anyone does try to access your accounts in real time. Personally, I have always been…[Read more]

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  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez and Profile picture of Brianna ClyburnBrianna Clyburn are now friends 1 year, 4 months ago

    Brianna Clyburn

    @brianna-clyburn

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 1 year, 4 months ago

    Hi Samantha, this is a really interesting post! I know that for me, personally, trying on clothes is the WORST part of the shopping experience and I’d much rather order clothes to be shipped to my house than go out and have to go through the cycle of dressing/undressing at a bunch of different stores. A smart mirror would make that process go by…[Read more]

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 1 year, 4 months ago

    Hi Andrea, I absolutely love this idea! I worked in Admissions at Montclair State (where I did undergrad) and we actually used a variation of what you outlined above for our Open Houses and Accepted Student Days. We used it on a more basic level of checking in and providing an agenda for the day but I think your points about actually collecting…[Read more]

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Fox School of Business

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