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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Brianna Clyburn

Profile picture of Brianna Clyburn

@brianna-clyburn

Active 2 weeks, 1 day ago
@samantha-sylvain Hi Samantha! I really enjoyed getting to read about some of your career goals and interests! Much like you are doing now, I also managed social media for a small business once and joined Temple’s Digital Innovation in Marketing program to pursue a career in marketing/digital marketing. Great to see my group-mate and I share […] View
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  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Public Relations: An Opportunity to Improve a Media Opportunity Process, on the site Brianna Clyburn 2 weeks, 1 day ago

    As you may have noticed from my profile or LinkedIn, I currently work for a public relations agency. One of the agency’s clients is a major hospitality/travel company and my team specifically represents 8 of their […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Undecided: Why Do Universities Have Unfavorable User Interfaces?, on the site Brianna Clyburn 2 weeks, 1 day ago

    It’s the worst-kept secret that college and university websites offer some of the most frustrating user experiences for prospective students. I’ve personally seen the challenges on both ends as a prospective […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, The Mobile Order Thief: Is This Business Process Change Worth It?, on the site Brianna Clyburn 2 weeks, 2 days ago

    One of the most interesting components of business processes are that they’re ever-evolving. Project managers and business managers are constantly looking for new ways to streamline a process, especially through […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 3 months, 3 weeks ago

    Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Roll Out the Red Carpet for Big Data!, on the site Brianna Clyburn 5 months, 4 weeks ago

    For many, the moviegoing experience is one that brings about an unexplainable euphoria. Maybe it’s the smell of the warm buttery popcorn or the feeling of the comfy leather seats beneath you (bonus points if […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, I Gotta Feeling… That AI is Going to Change the Music Industry, on the site Brianna Clyburn 8 months, 3 weeks ago

    Music is all about the way it makes you feel. Think about all the things that make your favorite song so special to you. Maybe it’s because you identify with the lyrics and they take you back to fond memories or […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 9 months, 1 week ago

    Hi Taylor, very interesting post! I agree that two-factor authentication is a really great way to secure your network. Sometimes it can be a nuisance, but ultimately it’s for the better and not only protects you from hacking but allows you to track/monitor if anyone does try to access your accounts in real time. Personally, I have always been…[Read more]

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  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez and Profile picture of Brianna ClyburnBrianna Clyburn are now friends 9 months, 1 week ago

  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 9 months, 2 weeks ago

    Hi Samantha, this is a really interesting post! I know that for me, personally, trying on clothes is the WORST part of the shopping experience and I’d much rather order clothes to be shipped to my house than go out and have to go through the cycle of dressing/undressing at a bunch of different stores. A smart mirror would make that process go by…[Read more]

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 9 months, 2 weeks ago

    Hi Andrea, I absolutely love this idea! I worked in Admissions at Montclair State (where I did undergrad) and we actually used a variation of what you outlined above for our Open Houses and Accepted Student Days. We used it on a more basic level of checking in and providing an agenda for the day but I think your points about actually collecting…[Read more]

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, It's All About the All-Inclusive Experience: How the Pandemic Continues to Influence Consumer Behavior in the Travel Industry, on the site Brianna Clyburn 9 months, 3 weeks ago

    The year 2020 has changed people and their behaviors drastically as they were forced to take a pause along with the rest of the world due to one of the deadliest outbreaks ever seen. Now, here we are nearly […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, My Activity, on the site Brianna Clyburn 9 months, 3 weeks ago

  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 9 months, 3 weeks ago

    Kate, I absolutely love this idea! Your innovation would be the perfect way to ensure that everyone from the community benefits from the use of the fridge and that nothing is going to waste. I feel like food pantries in general could really benefit from using this tech to provide live updates to members of the community so that they are aware of…[Read more]

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 9 months, 3 weeks ago

    Hi Montresase,

    First of all, I’m so sorry that you had to go through that experience! I agree with many of your points about how there are a lot of factors that aren’t taken into consideration when it comes to determining what makes a person healthy, even though they should be. It’s also very heartbreaking to think that the very people who are…[Read more]

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Oh Baby, Baby How Was I Supposed to Know… That Child Care Was So Difficult to Manage?!, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 3 weeks ago

    Despite the idea that many companies and policies have evolved over time to be more mindful of the needs of parents with young children, there is still a very noticeable issue when it comes to the […]

    • Profile picture of Samara Grossel
      Samara Grossel replied 9 months, 1 week ago

      Hi Brianna,

      This is such a hot button issue at the moment and has been gaining traction on social media. Last week, I saw so many of my followers post graphics depicting how the U.S. is the only country that doesn’t offer parental leave. Other countries offer this benefit to both parents with the promise of returning to their previous job positions. I love the idea for an app that you are proposing, as I think it would alleviate a lot of stress for parents to try to find the best care for their child. Right now, different services are sort of scattered all over the place, which makes it hard for parents to keep track of everything. Day care is expensive, and creating an app that would allow users to filter by type of care and budget would be a game changer.

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, What a Feeling! AI is Making it Possible to Consume Music Through Rhythmic Vibrations in Clothing, on the site Information Technology Management MIS 5001 Fall 2021 9 months, 4 weeks ago

    The music we love the most is often the music that we can feel; from the emotions we experience when we hear our favorite melodies to the powerful lyrics that give us goosebumps. However, we don’t always think […]

    • Profile picture of Kirsten Overton
      Kirsten Overton replied 9 months, 3 weeks ago

      Hi Brianna!

      Interesting find! I love the idea of putting technology in a shirt. I immediately thought of an HP commercial that told a similar story but used lights. I read that this company also designed garments with lighting and won awards for it. I would be curious to see if they can combine two senses in one shirt (touch and sight).

      There could be multiple uses for this shirt as well. As we get progress to VR types of gaming, this could be used to enhance the experience of the user. I can only imagine what it would feel like to be in a game. The only downside to this shirt right now is how expensive it is. It’s almost unfair how it is free to listen to music with your ears and costs almost $4k for someone who is deaf.

      Great post!

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 9 months ago

      Hey Brianna,

      This is such an interesting find! I have never thought of literally feeling the music. Sometimes you can “feel” the music when you are listening to it but not literally. This is such a cool concept. It makes me wonder if dancers could use this technology as well when they are choreographing. Many choreographers like to choreograph on the beat rather than words. This could be a huge help to them being able to feel the beat rather than just listening to it. I would imagine this would be expensive however. This has to be powerful technology in order to transfer all those beats to a T-shirt.

    • Profile picture of Krupa Bhatt
      Krupa Bhatt replied 9 months ago

      I am amazed by whoever came up with this idea. Who knew music could be 3D someday too. We tend to experience the music based on memory, how happy or sad the lyrics make you feel. This could definitely be a very useful product for people with disabilities. But it might be too expensive since it’s in the beginning phases. It might be able to reach a market where people in the music industry try to experiment with their music to get the context of what their audience might or might not like. It definitely has the potential to change the way people with hearing disabilities feel music.

    • Profile picture of Hilary Myers
      Hilary Myers replied 9 months ago

      Hey Brianna!

      Interesting read! I had never thought about clothing that offered physical sensation before. I love that aspect of being at a loud concert or bar and being able to feel the music through your whole body; It adds another layer of enjoyment! It’s fantastic that this shirt is intended for people who are hearing-impaired – what a great way to consume music through another one of our five senses! I wonder if these shirts could also be applied to music therapy in the mental health world as well. I imagine combining a touch sensation with listening to help reduce stress and anxiety would be very beneficial. And perhaps using it for medical purposes could mean health insurance assistance with the cost.

      Thanks for sharing!

    • Profile picture of Samara Grossel
      Samara Grossel replied 9 months ago

      Hey Brianna,

      This is such a fascinating find! As someone that loves the experience of live music, I love this idea. The vibrations of music can definitely have an uplifting effect on people, but I would have never thought to turn it into a wearable clothing item. I could see these shirts being used in a variety of settings from being studied in music school to helping improve mental health issues and more. I agree with some of the above posters that this device is too expensive and therefore would be difficult to be widely distributed at this time. While it might appeal to those who are hard of hearing, those who can listen to music the regular way might be hesitant at this price point. I do think this concept is onto something, however, and that maybe there would is a way to make it more available for the consumer in the future. Thanks for sharing.

  • Profile picture of Brianna Clyburn

    Brianna Clyburn posted a new activity comment 10 months ago

    Hi Kristen, great post! I think this is another great example as to how AI is gradually taking over aspects of everyday life. Ten years ago, who would’ve ever thought that smart appliances such as refrigerators, laundry units, etc., would become a part of people’s daily routines. Echoing Arpana’s comment, I think it’s only a matter of time before…[Read more]

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  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, "Social media told me to buy this!": Businesses Use Data to Predict Online Shopping Habits, on the site Digital Marketing MKTG 5604 Fall 2021 10 months, 4 weeks ago

    Have you ever noticed how one minute you’re talking to a friend or family member about buying something and then the next minute you’re scrolling through your social feed and that very same thing pops up in an […]

    • Profile picture of Hannah O'Hara
      Hannah O'Hara replied 10 months, 3 weeks ago

      Hi Brianna! When these occurrences happen to me it is really unsettling and it makes me slightly more aware of the amount of data I am sharing with big companies. I think simply to Siri, an AI technology that is always listening to our conversations just in case we were to mention the name to research or ask a question. Anything that we say could be listened to, tracked and manipulated on our devices. This data can easily be sold to third parties and other apps attached to the device helping to better target their customers. I love to think that I am not getting the same ads and there is a level of personalization, but I also hate the idea of being listened to unknowingly on my devices. Scary stuff!

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, How Multichannel Marketing Strategies Are Shaping Movie Franchises, on the site Digital Marketing MKTG 5604 Fall 2021 11 months ago

    Long before the advancements of social media, streaming platforms, and even YouTube, people really only had the opportunity to experience movies and film in the actual theatre or, in some cases, on cable […]

    • Profile picture of Krupa Bhatt
      Krupa Bhatt replied 11 months ago

      The entertainment industry has come a long way if we think about promoting new movies/shows. As you said, social media platforms have made it easier for moviemakers to reach a larger audience. Each movie/show have been creating their social media accounts where they post exclusive content before release. They post teasers and small clips of the movies on those platforms to keep the audience engaged and curious. When people get interested, they create theories about a movie/show and post them on Instagram or TikTok, keeping the movie in talks even before its release. That’s an excellent way of promoting/marketing because it barely costs anything. The makers create a sense of curiosity among the audience, wanting them to return to the movies or the digital platforms. Marvel does an excellent job keeping their audience engaged with their post-credit scenes.

  • Profile picture of Brianna Clyburn

    Brianna Clyburn and Profile picture of Samantha SylvainSamantha Sylvain are now friends 11 months ago

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