Brianna Clyburn

Hi Brianna! When these occurrences happen to me it is really unsettling and it makes me slightly more aware of the amount of data I am sharing with big companies. I think simply to Siri, an AI technology that is always listening to our conversations just in case we were to mention the name to research or ask a question. Anything that we say could be listened to, tracked and manipulated on our devices. This data can easily be sold to third parties and other apps attached to the device helping to better target their customers. I love to think that I am not getting the same ads and there is a level of personalization, but I also hate the idea of being listened to unknowingly on my devices. Scary stuff!

The entertainment industry has come a long way if we think about promoting new movies/shows. As you said, social media platforms have made it easier for moviemakers to reach a larger audience. Each movie/show have been creating their social media accounts where they post exclusive content before release. They post teasers and small clips of the movies on those platforms to keep the audience engaged and curious. When people get interested, they create theories about a movie/show and post them on Instagram or TikTok, keeping the movie in talks even before its release. That’s an excellent way of promoting/marketing because it barely costs anything. The makers create a sense of curiosity among the audience, wanting them to return to the movies or the digital platforms. Marvel does an excellent job keeping their audience engaged with their post-credit scenes.