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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Brian Ravenna

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@brian-ravenna

Active 2 years, 1 month ago
@tuh35727 Hey Nate! I couldn’t help but notice that you had on a tuxedo the other night for class. Just wondering if you are going to be dressed to impress for every class? View
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    Brian Ravenna posted a new activity comment 3 years, 6 months ago

    Awesome! Congrats!

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    Brian Ravenna posted a new activity comment 4 years, 1 month ago

    Congrats, Becca!

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  • Profile picture of Brian Ravenna

    Brian Ravenna wrote a new post, The Simple Rules of Influencer Marketing, on the site Brian Ravenna 4 years, 3 months ago

    With influencer marketing on the rise, marketers need to ensure that they are following basic rules of engagement in order to be successful. As pointed out by Jayde Lovell, Director at ReAgency Science Marketing, […]

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    Brian Ravenna wrote a new post, Instagram to launch new Stories advertising format, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 4 years, 4 months ago

    Today, Instagram announced a new advertising format that will allow marketers to target their audience via Stories. Sounds familiar, doesn’t it?

    I’m sure we are all aware that Facebook owns Instagram, and that […]

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    Brian Ravenna posted a new activity comment 4 years, 4 months ago

    Amen, Morgyn! My company is a part of the content problem. We totally create loads of content, and throw it all out there to see what sticks. Our marketing campaigns, specifically demand gen campaigns, perform terribly, and our content team just keeps wondering “why?”. A major issue that i see is that the content is created even before the…[Read more]

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    Brian Ravenna wrote a new post, Snapchat and the "Older Generation", on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 4 months ago

    According to a leaked memo, Snapchat’s CEO (Evan Spiegel) is looking to attract older users since they typically generate a higher average revenue per user. This is an interesting approach that I will be curious […]

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    Brian Ravenna posted a new activity comment 4 years, 4 months ago

    Pretty interesting to see how far we’ve come to use and accept emogi’s. I don’t believe I see them very often, if at all, on my company’s social postings. I may have to march over to the social media manager to share these stats, so we can experiment.

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    Brian Ravenna posted a new activity comment 4 years, 4 months ago

    This is pretty surprising (i think). While I tend to believe that email is a dying form of communication, I can see the logic behind why an engineer (for example) may end up opening an email over any other type of tactic. They aren’t the type of person to be browsing around online, or scrolling through social media. I suppose that if the subject…[Read more]

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    Brian Ravenna posted a new activity comment 4 years, 4 months ago

    I have to admit that I had a similar opinion on Gritty when he was first revealed. However, with all of the media coverage and social attention, he has started to grow on me. My news feeds were blowing up also with different opinions and memes on regarding Gritty, so it was certainly a successful “launch” in that regard!

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    Brian Ravenna posted a new activity comment 4 years, 4 months ago

    Nice post Christine,

    My company struggles with content. We tend to push the hard sell way too soon, and when we don’t push it, our content just seems boring and not entertaining whatsoever. We obviously run analytics on everything we do, and our numbers stink! We aren’t compelling enough to keep people’s attention (in my opinion). Of course,…[Read more]

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    Brian Ravenna wrote a new post, Promote a Safe Social Network, on the site Brian Ravenna 4 years, 4 months ago

    Social media is such a large part of the world today. We use it primarily to interact and keep in touch with friends. However, it’s also used for news, shopping, games, photo sharing, opinion sharing, and […]

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    Brian Ravenna wrote a new post, Welcome to NOVI, on the site Novi 4 years, 4 months ago

    NOVI is a multi-sided job search application designed to service both job seekers and employers, but focusing employing individuals with limited (or zero) professional experience (entry-level positions).  We want […]

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    Brian Ravenna posted a new activity comment 4 years, 5 months ago

    Nice post Nicoli! I saw this yesterday and was amazed. Such creativity from this artist. I can’t believe that no one even realized there was a shredder built into this frame. I’m also intrigued as to how it was activated. Was he possibly at the auction? Regardless, it was awesome!

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    Brian Ravenna posted a new activity comment 4 years, 5 months ago

    Nice post, Michael! I have to say that I am not surprised. I remember when Google first launched Google+. I waited at least six months to a year to join, and was not at all impressed. It’s kind of amusing that such a large corporation, with tons of success, can fail at so many levels. Even with all their failed projects, they are still laughing…[Read more]

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    Brian Ravenna wrote a new post, Choosing the Right Social Platform, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 5 months ago

    When it comes to choosing the right social platforms for your business, are you really giving it any thought? I’m sure a lot of users just figure that “it’s free”, and “it can’t hurt”. This may be true, but its […]

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    Brian Ravenna posted a new activity comment 4 years, 5 months ago

    This is kind of bizarre… I haven’t even heard of it. Why wouldn’t Facebook just advertise on their platform, or send all users a message that they are doing this? I am on Facebook multiple times throughout the day, and haven’t even seen my friends mention it either. Baffling!

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    Brian Ravenna posted a new activity comment 4 years, 5 months ago

    This is very interesting, Angi. We are always trying to figure out our customer’s journeys, and more often that not, we struggle at it. My managers are constantly referring to the “funnel”, but lack the understanding that it goes much more beyond awareness, consideration and decision. Customers are all over the place with content, so we need to…[Read more]

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    Brian Ravenna posted a new activity comment 4 years, 6 months ago

    Congrats Amelia!!!

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    Brian Ravenna posted a new activity comment 4 years, 6 months ago

    Right. this was the 5 most clickable things i saw over the Labor Day weekend (not the ePortfolio).

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    Brian Ravenna wrote a new post, My Most Clickable Labor Day Weekend Content, on the site Brian Ravenna 4 years, 6 months ago

    Usually at this time of the year, the ads are never-ending. Most retailers are having big sales on their back to school and Labor Day Weekend merchandise. I found this year to be slightly different. While I was […]

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