Brandyn Graham

Great post, Brandyn, and very timely following yesterday’s meetup with Ajinkya Jogelkar! A strong value proposition goes hand in hand with identifying a solution to the customers problem, both centered around this concept of customer centricity. While a unique value proposition is incredibly important, I think one other point of consideration is the importance of authenticity. More often than not, I see companies misconstrue a compelling value proposition and, instead, craft a generic tagline. How does this differentiate YOU and your product?

Nice read!

Hi Brandyn,
Great post! I really like the digital kiosk idea. They could be placed every few blocks to make it accessible for anyone around to recycle. I think there are more pros than cons for this idea. But a downside for this digital innovation could be that these kiosks could get filled up easily and who would empty it? or how often would these kiosks get emptied out? or how would people know it still has water and food to give out?

Also, making it digital can cause people who don’t know how to use digital technology to turn away and not use it. So this digital kiosk should be simple and fast to use. I like the idea how it would be free to use, I like that aspect.

Hi Brandyn,

This is a very interesting idea. I think it’s a good choice to start more incentives for people to recycle and if it could also help those in need then why not. I am not sure though if it is morally right to have the homeless be the ones cleaning up the streets. Most of the trash is probably produced by people that are better off than homeless people, so it just doesn’t seem right. But then again that is probably how most of the world works anyway. Your idea of just giving out food and water is good because it won’t incentivize other people who don’t need extra money to take an opportunity away from those that need it. I think it would be a great system to test out in some city and see how beneficial it is specifically to homeless people. It might not be a perfect system or the most ideal one, but if it could create some good and help out more people then it should have a shot.

Hi Brandyn,

This industry has always been much slower than the rest of the industries especially in the technology aspect of it. The agriculture goes back hundreds of decades without the use of any technology. I think a lot of these farms around my area are family ran and it looks like most of the older people are the ones doing all of the work which can make it hard on them. I like the idea of the thermometer that measures the temperature of the compost pile. I think one of the most important things for a farmer is their animals and crops and this technology would be so beneficial for them. Like Hillary said, I think it would be hard to convive some farmers to get this technology but if we got them on the same page, this would be super helpful and beneficial.

Great Post!

Hi Brandyn,

I honestly do think the benefit IoT is worth the risk. It terms of farming, the stakes are so high. If crops aren’t produced so many people are effected, literally lives are at stake, Another idea for IoT in terms of farming could be a small- drone like product that emits a sound or scent that is unbearable to insects. It could constantly fly through the farm, several of them actually, warding off insects. It can be a cheaper and healthier way to produce organic crops.

Brandyn,

Great read. I think your idea of an IoT thermometer would definitely be helpful to farmers. There is a company called Aerofarms, they are known for their hydroponic vertical farming technique. They have large warehouses that are more productive than the average farm of 50 acres. Their advancements using IoT in their farming techniques have made them a disruptor in the industry and a go-to resource by governments around the world.

I agree with your perspective on this! As a digital marketer who works for a data company, I understand how valuable data is. Something as simple as a click rate in an email can inform me about what kind of content my customers want to see. However, I think selling data is very problematic and to answer your question, I think any company who does that should have to have a pop-up that comes up on every screen where customers are asked to enter their personal data, informing them that they have sold data in the past. That way customers can decide if they want to move forward with their product or service with this information in mind.

I have been working with Patient Data for over 3-4 years and I can confidently say it’s not easy to protect personal information. When you talk about consent to share your data, a lot of people are not aware of the fact that they are opted-in by default. For example, my parents recently found out that the summary of their visit to a CVS minute clinic was automatically sent to their Primary care physician. They had to opt-out of it. So, when we talk about giving consent for sharing our information, I think there should be full disclosure to what and to who that information is being shared. Also, how is that data going to be used? We share our home address and telephones numbers with all shopping websites when we order online and, that information is stored to make future purchases easier. I feel like that’s too much personal data and can be a threat to privacy if leaked.