@braden-young
Active 2 years, 5 months ago-
Jaclyn Hansberry's profile was updated 1 year, 1 month ago
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Joe Brown wrote a new post, Leverage A/B testing to optimize all marketing efforts, on the site Joe C Brown 1 year, 9 months ago
As Cassie Kozyrkov recently wrote in a Towards Data Science blog post, when it comes to experimentation, never start with the hypothesis. She made a keen observation that you should start with the default action – […]
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Sheryl Kantrowitz's profile was updated 2 years, 8 months ago
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Joe Brown wrote a new post, Pharmaceutical marketers need precision interventions not blunt force tactics, on the site Joe C Brown 2 years, 8 months ago
A recent newsletter from Avinash Kaushik’s TMAI has better summarized my thoughts and experiences working in pharmaceutical marketing over the past three years than I ever could. In the newsletter, Kaushik uses Co […]
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Joe Brown's profile was updated 3 years, 7 months ago
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Jennifer Strock posted an update 3 years, 7 months ago
Hi folks,
My company needs a consultant to help facilitate strategic planning, with a focus on evolving their services to digital platforms. Does anyone know of someone with a specialty in this area?
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You might want a conversation with @steve-levine
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Great idea! Thanks Braden!
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Jennifer Strock wrote a new post, Riders, Elephants and School Success, on the site Jennifer Strock 3 years, 9 months ago
How much does school change hinge on perceived job success?
The change management metaphor of the rider, the elephant and the path provides a powerful framework for understanding the customer decision-making […]
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Jennifer Strock wrote a new post, Ensuring Success without Authority via Change Management, on the site Jennifer Strock 3 years, 9 months ago
Do consultants really care?
I recently argued with an associate about whether or not a contracted third-party consultant can be considered a project stakeholder. Her argument: the consultant has no authority, […]
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Jennifer Strock wrote a new post, Are There Lessons to be Learned from Award-Winning Consulting Websites?, on the site Jennifer Strock 3 years, 9 months ago
The customer acquisition model for a service-based consulting firm is heavily reliant upon existing client relationships, and typically moves through these five stages: awareness, pre-sales, quote/sales, […]
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Jennifer Strock wrote a new post, Clients, on the site Smart Insights 3 years, 10 months ago
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Jennifer Strock wrote a new post, People StyleWatch, on the site Smart Insights 3 years, 10 months ago
From Agency Event to Agency Extravaganza
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Jennifer Strock wrote a new post, Digital First Media, on the site Smart Insights 3 years, 10 months ago
From Local News to National Door-to-Door Reach
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Jennifer Strock wrote a new post, Shape Magazine , on the site Smart Insights 3 years, 10 months ago
From Fitness to Fit and Fabulous
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Jennifer Strock wrote a new post, Traditional Marketing, on the site Smart Insights 3 years, 10 months ago
Research Analysis
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Jennifer Strock wrote a new post, Digital Marketing, on the site Smart Insights 3 years, 10 months ago
Content Strategy
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Jennifer Strock wrote a new post, Personnel and Project Management, on the site Smart Insights 3 years, 10 months ago
Personnel Management
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Jennifer Strock wrote a new post, The Data Analytics of Love, on the site Smart Insights 3 years, 10 months ago
It’s spring! As the weather is getting warmer, I’m sure all of you singles out there have one thing on your mind—data analytics, of course! You’re wondering…how do online dating sites work? Is algorithmic […]
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Jennifer Strock wrote a new post, What Can Newspapers Learn From Amazon?, on the site Smart Insights 3 years, 10 months ago
Working with a newspaper organization in 2015 is a humbling experience. One has the opportunity to witness first-hand the challenges of a once-thriving industry struggling to reinvent itself in the face of […]
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Jennifer Strock wrote a new post, Room for Cookies: New Props for Behavioral Targeting, on the site Smart Insights 3 years, 10 months ago
As it turns out, consumers have a lot of faith in behavioral ad targeting.
Earlier this month, Harvard Business Review published an article about some recent studies exploring the p […]
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Jennifer Strock wrote a new post, What if all content were advertising?, on the site Smart Insights 3 years, 10 months ago
“For our ancestors, ads couldn’t be avoided, but everyone knew what was an ad and what wasn’t… But the ads adapted. They became smarter. They disguised themselves as news. All around the world, people read news st […]
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