@braden-young
Active 2 years, 5 months ago-
Braden Young wrote a new post, Change Management Requires Change Agents, on the site MIS 5102: Process Improvement and Innovation 5 years, 10 months ago
In my opinion, Change Management should involve taking a holistic view to making sustainable changes in an organization and looking at the change from the perspective of the team rather than as a forced […]
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Braden Young posted a new activity comment 5 years, 10 months ago
I have taken on more of a Project Manager role where I am now and have been keen on putting together journey maps for some of the more complex projects. I found some stakeholders enjoy seeing the breakdown than reading the same process in a word doc.
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Braden Young wrote a new post, THE AGILE WAY, on the site MIS 5102: Process Improvement and Innovation 5 years, 10 months ago
A constant approach to development, Agile is a broad term that refers to any methodology that abides by the Agile Manifesto. Instead of handling all the planning upfront, it focuses on being lean and pro […]
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Braden Young wrote a new post, Summary 4: The struggle to not test too early, on the site MIS 5109: User Experience Design 5 years, 11 months ago
From our readings, I have found that the Heuristic Evaluations have provided me with a structure to create quick feedback as I design.
This has been useful and distracting all at the same time. As I hav […]
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Braden Young wrote a new post, Marketers should have an open mind for Ad Blockers, on the site Braden Young 5 years, 11 months ago
While marketers are starting to learn that they need to pivot their strategies across platforms and devices, the technology to do so may be hindering its future.
Digital advertising spending has been on the […]
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Braden Young wrote a new post, Summary 3: A disruptor for stock trading, on the site MIS 5109: User Experience Design 5 years, 11 months ago
I am not one that really dabbles in stocks and investing. I have visited some of the big trading sites like TD Ameritrade and E-Trade in the past, but was scared off by the complexity of the systems. There was […]
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Sounds awesome. I do dabble in the stock market, so I’m going to download this app now. Thanks for sharing.
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Braden Young posted a new activity comment 5 years, 11 months ago
In my experience, Marketing and IT never got along because each side thought that they were the subject matter expert and didn’t want to consider the other side in the decision making process.
The lack of communication was a huge factor but it always seemed that we would hide things from each other until the last minute so that a project would…[Read more]
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Braden Young posted a new activity comment 5 years, 11 months ago
I totally agree with you on this Sara. Where is the line between guidance and interference. In my agency experience, I think it came down to more of a science of knowing how to compartmentalize the given areas needed to be worked on to allow for fluidity when needed.
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Braden Young wrote a new post, Difference between UX and UI, on the site Braden Young 5 years, 11 months ago
“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
One of the main takeaways for me from the assigned readings is the difference between User […]
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Braden Young wrote a new post, The 5 whys inspired a process at Toyota that moved beyond cars, on the site MIS 5102: Process Improvement and Innovation 5 years, 11 months ago
As I read the article, “5 Whys: Quickly Getting to the Root of a Problem”, I was surprised to learn that such a simple technique was created by the founder of Toyota to help fix issues in the manufacturing pro […]
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Such a great example of effectively using the “5 Whys,” Braden. Thanks for sharing this story. I love that Toyota has done this. Such a great idea to donate efficiency measures. I’ve definitely had encounters with non-profits that have been so delayed, so inefficient, that I was very reluctant to donate to their cause. If their funds are not being used efficiently, why would you want to donate? The Kaizen methodology is a great line of thinking for all industries, and really essential for a company – like a non-profit – that must be cost-effective in every step of the process.
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Braden Young wrote a new post, The future of Martech will be defined by Ad Blockers, on the site MIS 5102: Process Improvement and Innovation 5 years, 11 months ago
While marketers are starting to learn that they need to pivot their strategies across platforms and devices, the technology to do so may be hindering its future.
Digital advertising spending has been on […]
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Braden Young wrote a new post, Summary 2: Understanding attitudes, perceptions and future directions, on the site MIS 5109: User Experience Design 5 years, 12 months ago
In our first participation assignment, I documented the user experience on JackThreads.com.
I have been shopping on JackThreads for a few years, and over time the site has transitioned to a more sleeker and […]
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Braden Young wrote a new post, Summary 1: User experience and the ketchup bottle, on the site MIS 5109: User Experience Design 6 years ago
“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
One of the main takeaways for me from the assigned readings is the difference between User […] -
Braden Young wrote a new post, Using Data to Bring Sanity to March Madness, on the site Braden Young 6 years, 1 month ago
Like our most recent conversations revolving around the “Moneyball” effect, It would seem that a college sport is propelling Fans into becoming data scientists, all thanks to companies pushing their analytics s […]
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Braden Young wrote a new post, Facebook’s Livemap lets you peer into the lives of strangers, on the site MKTG5605: Digital Brand and Product Management 6 years, 1 month ago
Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.
Recently, Facebook expanded its “Live” service to broader audiences and have a […]
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Braden Young wrote a new post, Could Google win an election?, on the site Braden Young 6 years, 1 month ago
According to survey published by Pew Research, 27 percent of Americans will learn about the 2016 presidential election and the candidates, on social media and the internet.
So it’s no surprise that Google is o […]
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Braden Young wrote a new post, Collecting consumer data without consent, on the site Braden Young 6 years, 1 month ago
As we had just discussed the ethical dilemma on selling and collecting consumer data, the Federal Communications Commission (FCC) is seeking to end internet providers from collecting consumer data without co […]
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Braden Young wrote a new post, Content Distribution with GoPro, on the site Braden Young 6 years, 1 month ago
Anna Washenko’s article, How to Pick the Right Digital Distribution Channels talks about how distribution is a crucial aspect of any content marketing plan.
The author identifies four key questions to ask be […]
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Braden Young posted a new activity comment 6 years, 1 month ago
I would assume that the trend data isn’t a good indicator since it’s more of an information request from a potential voter than a poll asking who they are voting for.
With Trump and his antics, it would make sense for him to be the most searched candidate. So how do you break down who is searching for a candidate they support compared to just…[Read more]
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Braden Young wrote a new post, FCC rules to end collecting consumer data without consent, on the site MIS 5101 – Business Intelligence 6 years, 1 month ago
As we had just discussed the ethical dilemma on selling and collecting consumer data, the Federal Communications Commission (FCC) is seeking to end internet providers from collecting consumer data without co […]
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It’s really kind of a bummer that this is just another link in the T&Cs. As we are all working in digital, I know that we all probably directly or indirectly benefit from the data our companies are able to collect. But I really wish is was more clear how our information is gathered and used. Is it being sold? Is my personal information out there for everyone to see? How can I possibly keep my credit card number safe when I’m now shopping online 75% of the time? It really is such a scary/exciting time to be in digital.
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Totally agree with the sentiment of the main pull quote in your post as well as the cartoon: be the change you want to see in the world. This notion lends itself to an entire style of management that I tend to gravitate towards. As you work your way up the chain and have more people reporting to you (and more responsibility) there is a certain degree of delegation to be done. However, it’s always appreciated when the superior is willing to get his or her hands dirty and taking on some of the work. You can tell your subordinates, “Ah, you take care of all it” just like you can’t tell them “Ah, you figure it out” when it comes to changing a process or a system.