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MS-Digital Innovation in Marketing

Fox School of Business

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Braden Young

Profile picture of Braden Young

@braden-young

Active 2 years, 5 months ago
A big day tomorrow for flash lovers. A nice article about Google Chrome implementing their ban on flash ads. I was surprised to learn that 90% of rich media is still run on flash. I would have assumed with iPhones not utilizing flash that this number would have been much lower. http://finance.yahoo.com/news/just-one-day-away-huge-113953922.html View
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  • Profile picture of Braden Young

    Braden Young posted a new activity comment 3 years, 7 months ago

    You might want a conversation with @steve-levine

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    • Profile picture of Jennifer Strock
      Jennifer Strock replied 3 years, 7 months ago

      Great idea! Thanks Braden!

  • Profile picture of Braden Young

    Braden Young and Profile picture of Nicole JengeleskiNicole Jengeleski are now friends 5 years, 4 months ago

  • Profile picture of Braden Young

    Braden Young wrote a new post, Virtual Reality Inspires Charitable Giving, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 6 months ago

    I was recently doing some marketing research for a friend in the non-profit space and I wanted to see what one of my favorite charities that knows how to utilize digital has been up to. To my surprise they are […]

    • Profile picture of Michael Nailor
      Michael Nailor replied 5 years, 6 months ago

      Hi, Braden! Thanks for posting this. I love the phrase in the article that VR can be an “empathy machine.” It fits so well with what I was trying to say about using VR to break down barriers around the church. This paragraph was particularly meaningful to me:
      “to show supporters exactly what an eight hour walk to pick up dirty – and potentially deadly – water actually looks like. Scott has been able to take a couple of hundred people to Ethiopia to show them the harsh reality of life there. With VR he could take hundreds more, putting them directly in the shoes of a 13-year-old girl who’s walk for water ended her life.” Right now we have a limited capacity to involve people in the good that we do and inspire them to join us in our work. Great post!
      Michael

    • Profile picture of lgreene
      lgreene replied 5 years, 5 months ago

      What a terrific use for VR and an innovative way to use VR at a live event as normally the experience is a very individual one. Thanks for sharing that.

  • Profile picture of Braden Young

    Braden Young wrote a new post, Virtual Reality Inspires Charitable Giving, on the site Braden Young 5 years, 6 months ago

    I was recently doing some marketing research for a friend in the non-profit space and I wanted to see what one of my favorite charities that knows how to utilize digital has been up to. To my surprise they are […]

  • Profile picture of Braden Young

    Braden Young wrote a new post, Barriers to a Virtual Reality, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 6 months ago

     

    During our meetup with Meg Miller, she had discussed the various types of headset technology that has been created for virtual reality.

    Augmented Reality (AR) and Virtual Reality (VR) had gained m […]

  • Profile picture of Braden Young

    Braden Young posted a new activity comment 5 years, 6 months ago

    I would have always assumed that Foursquare was only using check in data for things like this and not actual location data. You have to wonder where this blurs the lines since background location data is being collected, when you would think your manual check-in is what validates that you are ok with Foursquare knowing where you are.

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  • Profile picture of Braden Young

    Braden Young posted a new activity comment 5 years, 6 months ago

    Your article reminded me of how hard it used to be to find good user generated content.

    I remember as instagram was gaining traction you could only search and view within the app which made it super difficult to really identify influencers and brand lovers.

    In 2011, a company called statigram made a deal with instagram to gain access to…[Read more]

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  • Profile picture of Braden Young

    Braden Young posted a new activity comment 5 years, 6 months ago

    Thanks Gennie. I will be curious as well to see how Twitter utilizes this strategy.

    They obviously need to establish who they are and the value they bring to users.

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  • Profile picture of Braden Young

    Braden Young wrote a new post, Vine, we hardly knew ya, on the site Braden Young 5 years, 6 months ago

    The Twitter owned social network Vine has announced that it will be shutting down its app in the coming months because it cannot sustain profitability.

    Twitter purchased Vine in 2012 for $30 Million before it […]

  • Profile picture of Braden Young

    Braden Young wrote a new post, Vine, we hardly knew ya, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 6 months ago

    The Twitter owned social network Vine has announced that it will be shutting down its app in the coming months because it cannot sustain profitability.

    Twitter purchased Vine in 2012 for $30 Million before it […]

    • Profile picture of Gennie DePass
      Gennie DePass replied 5 years, 6 months ago

      This is interesting Braden, I honestly didn’t even know Vine was still a thing. Hopefully with the closure of this department Twitter will be able to take the time to revamp their platform because I feel like less and less people are using Twitter these days. I know at my job Twitter is the last platform I focus on when it comes to social media and I usually only use it as a social listening tool.

    • Profile picture of Braden Young
      Braden Young replied 5 years, 6 months ago

      Thanks Gennie. I will be curious as well to see how Twitter utilizes this strategy.

      They obviously need to establish who they are and the value they bring to users.

  • Profile picture of Braden Young

    Braden Young posted a new activity comment 5 years, 7 months ago

    I have been following the buyout rumors and it’s funny how these companies throw there name into the ring and then decide to back out one after the other. I think Salesforce would have benefited from making an offer since they probably wish they would have gotten LinkedIn.

    People still think google is going to try and snap them up for a lot…[Read more]

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  • Profile picture of Braden Young

    Braden Young wrote a new post, The only way to put out a social media fire is with social media water, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 7 months ago

    With our recent conversations about Social Media crisis, I have been reminded of one of my most favorite quotes when it comes to social communications:

    “The only way to put out a social media fire is with s […]

    • Profile picture of Jerry Valentine
      Jerry Valentine replied 5 years, 7 months ago

      Cool. Well done Pizza man. 🙂

  • Profile picture of Braden Young

    Braden Young wrote a new post, The only way to put out a social media fire is with social media water, on the site Braden Young 5 years, 7 months ago

    With our recent conversations about Social Media crisis, I have been reminded of one of my most favorite quotes when it comes to social communications:

    “The only way to put out a social media fire is with s […]

  • Profile picture of Sean Houlihan

    Sean Houlihan and Profile picture of Braden YoungBraden Young are now friends 5 years, 8 months ago

  • Profile picture of Terek Ali

    Terek Ali and Profile picture of Braden YoungBraden Young are now friends 5 years, 8 months ago

  • Profile picture of Braden Young

    Braden Young wrote a new post, It's that time of the year again, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 8 months ago

    Here are three pieces of content to remind you that summer is almost over and school is back in session.
    What your childhood school
    lunch said about you
    All of the back to school content isn’t as relevant to me […]

    • Profile picture of Jennifer Strock
      Jennifer Strock replied 5 years, 8 months ago

      Hi Braden,

      Great post. I love the layout and simplicity of your post. It is so instantly digestible and easy to quickly read and enjoy. I think I need to employ some of your tactics in my future posts!

      Your content choices are all very compelling. A great combination of humor and nostalgia (like those in your first two examples) always makes me pause at least, if not click. I actually DID click on the third example, just to find out what the song was. Shocking. I never would have guessed it…

  • Profile picture of Braden Young

    Braden Young wrote a new post, 5 Secrets Consumers Don't Want You To Know, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 8 months ago

     

    How 16 Characteristics of Greatness Apply
    to Storytelling
    How Brand Experiences Influence Your Customers’ Memories

    Uber Loses $1.2 Billion:
    The Hard Costs of Innovation and Di […]

  • Profile picture of Braden Young

    Braden Young posted a new activity comment 5 years, 10 months ago

    I totally agree with all your points. I took on a new roll where the previous manager didn’t do well on the “checking in” side. After the initial kick off meeting there wasn’t much follow up even during key times when milestone dates were coming up.

    I have made sure to start getting ahead of their due dates and make sure they have what they…[Read more]

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  • Profile picture of Braden Young

    Braden Young wrote a new post, Toyota's process that is moving beyond cars, on the site Braden Young 5 years, 10 months ago

    As I read the article, “5 Whys: Quickly Getting to the Root of a Problem”, I was surprised to learn that such a simple technique was created by the founder of Toyota to help fix issues in the manufacturing pro […]

  • Profile picture of Braden Young

    Braden Young wrote a new post, Being the Change, on the site Braden Young 5 years, 10 months ago

    In my opinion, Change Management should involve taking a holistic view to making sustainable changes in an organization and looking at the change from the perspective of the team rather than as a forced […]

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