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MS-Digital Innovation in Marketing

Fox School of Business

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Bob Edwards

Profile picture of Bob Edwards

@bob-edwards

Active 2 years, 1 month ago
@tum93831 I noticed you were in the Navy. Thank you for your service! I believe my time in the Army built a great foundation. Best of luck in all of your future endeavors. View
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  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Hiring A Social Media Manager, on the site Bob Edwards 2 years, 3 months ago

    I approach each new hire the same way. Qualifications, education, and culture fit are the criteria I use to choose a new employee. My team and I have used this format successfully for many years. A social media […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Siri Save Me, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 2 years, 3 months ago

    I regularly complain about my iPhone invading my privacy. Connectivity has been more of a curse than a blessing. Last winter, a few of my buddies and I decided to boat over to the Bahamas. Typically we run to […]

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 2 years, 3 months ago

      Very relevant story, Bob. So in this particular case, do you pay for the Navionics app, or is it a free app?

      I think we can all agree you feel Apple should keep it’s nose out of your experience, but curious your thoughts on the appropriate “exchange” with Navionics for use of their service.

      If you pay directly, is that an obligation on their part not to sell your data (ignoring their actual T&Cs for a second)?

      If the app is free, are you implicitly agree to allow them to monetize your data (likely by selling it back to Apple, etc.) in exchange for access?

      This is similar in some ways to the idea of “buying” a movie from a digital streamer. In olden times, you bought a physical product outright, but even then the legal argument was that you owned the cassette / disc rather than the information on it.

      As more of our transactions are serviced based, do you see a path to “purchase” and actual ownership? Or are all our transactions henceforth to become limited licenses, potentially subsidized by our data?

    • Profile picture of Ava Shije
      Ava Shije replied 2 years, 3 months ago

      I love phone GPS…in fact, I used to get quite lost without it 🙂 This also reminds me of instances where people have been saved by Siri, who was able to call 911 for them. Did I just refer to Siri as a “who”? Unfortunately, I’ve also known someone in a dire circumstance who wasn’t able to call for help because their phone was doing an iOS update. Coming to rely on our phone may as the all-purpose tool certainly has benefits, but how “lost” are we when our phones fail us. Personally, I’ll take all the lifelines I can get. Flashlights, phone calls, traffic data, emergency calls when phone is locked, GPS, weather apps, and even access to passwords, personal documents and payment data call all be lifesavers in certain situations.

  • Profile picture of Bob Edwards

    Bob Edwards posted a new activity comment 2 years, 3 months ago

    Great post, Aja! Technology is starting to creep me out. My devices know way too much about me. Big tech continues to get caught violating privacy laws, and they keep paying fines. The fines are the cost of doing business for Facebook, Google, and Apple. Access to our data is worth far more than a fine from the government.

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  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Planned Obsolescence is Real, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 2 years, 3 months ago

    It’s bad enough that Siri is eavesdropping on my private conversations. Now I am a victim of planned obsolescence. I am by no means a conspiracy theorist. It is not due to 5G melting my brain or alien […]

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 2 years, 3 months ago

      There’s no denying planned obsolescence is real in spirit, if not in literal practice, but it would seem a bit extreme for the device to turn on you while possibly still under warranty! Unless you bought it on launch day, there may still be time to file a claim.

      Assuming your phone resumes its normal function or gets replaced by Apple, it’s worth thinking about how the value of your data deprioritizes the device. Apple is unique since they protect their ecosystem and make privacy a hallmark, but for many manufacturers, the device is a loss leader in order to get you on their platform, etc.

      Think of all those smart home “starter kits” where the bridge is included at no charge or similar concepts.

      I’m optimistic you just have a lemon as Apple puts a pretty high premium on quality. This seems a bit out of character for the experience they want to curate, but it could be a sign of an internal shift in their positioning.

      Do any of you factor obsolescence into you purchasing decisions? Does the fact you can seamlessly “reboot” your profile from a cloud back up on a new device lessen the anxiety about your device performance?

    • Profile picture of Ralph Dixon
      Ralph Dixon replied 2 years, 3 months ago

      Great post Bob, very informative. I would have no doubts this is happening to you. I feel like my family and I were victims of this with Verizon’s data plans a few years ago. We had a plan that was fairly inexpensive per month for a certain number of GB per month (I don’t remember how many). Around the same time, Verizon was pushing its new unlimited data plans. Magically, we started going over our data plans each month and had to pay extra per month for going over, even though our usage/habits had remained the same. There tactics basically pushed us into the unlimited plan, which was more expensive than our previous plan. The most suspicious part of it all was that our device could tell us how much data we were using but there was a disclaimer that verizon may total our data usage differently… how convenient.

    • Profile picture of Taryne Thorpe
      Taryne Thorpe replied 2 years, 3 months ago

      I had no idea planned obsolescence was a real thing. I thought it was all in my head that when a new Apple announcement happens that my devices start breaking down. Is this a bad thing or a really good marketing strategy? Either way, they get me every time to where I am the Apply junkie running to the store for a new device.

      Thinking about data, is it possible that Apple focuses so much on the new releases that there is a cut off of updating the older devices. Just how many programs are not optimized for Internet Explorer or there comes a time that you HAVE to upgrade your software?

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Your Devices are Listening, on the site Bob Edwards 2 years, 3 months ago

    Last year Thomas le Bonniec revealed to The Guardian that while working for Apple, he heard a vast array of private and sometimes intimate voice recordings sent unwittingly by Siri users, including medical […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Social Media Marketing Challenges, on the site Bob Edwards 2 years, 3 months ago

    Social media usage is increasing and has become the premier activity online. A survey by the customer engagement platform Emarsys found that social media users word wide were growing. Statistics from the 2019 […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Advantages of Mobile Marketing, on the site Bob Edwards 2 years, 3 months ago

    According to Statista, there will be an estimated 3.5 billion smartphones in 2020. Mobile phones are becoming more critical, whether to call, search the Internet, or sell a product. Of those billions of phones, […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, The Power of Mobile Marketing, on the site Bob Edwards 2 years, 4 months ago

    Investopedia defines mobile marketing as any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing makes use of features of modern mobile […]

  • Profile picture of Bob Edwards

    Bob Edwards posted a new activity comment 2 years, 4 months ago

    I am a Floridian and have been to Walt Disney World many times. Every time we go, there seems to be a fail moment. Years ago, when my kids were young, we decided to take advantage of the Florida resident promotion and head up for a long weekend. After a long day at the park with three young children, we went to the Liberty Tree Tavern for…[Read more]

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    Bob Edwards wrote a new post, UX and Happy Customers, on the site Bob Edwards 2 years, 6 months ago

    The way you treat and interact with your customers can either build or kill your business. If you owned a local coffee shop and a customer walks up to your shop’s door and finds it locked around 9 a.m.? What d […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Design thinking in Generic Drug Development, on the site Bob Edwards 2 years, 6 months ago

    How design thinking impacts generic drug development? The concept of Quality by Design (QbD) originated in the early 1990s. The early nineties started the generic drug boom. Companies all over the world were […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, The Flexibility of Agile, on the site Bob Edwards 2 years, 6 months ago

    In the early 2000s, the thought leaders in the development space were frustrated. Technology and the business were becoming more efficient, moving much faster and evolving quickly. This evolution meant that many […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, The Contribution of Project Management, on the site Process Improvement and Innovation MIS5102 Summer 2020 2 years, 6 months ago

    Developing generic drugs requires strong project management. Choosing the right items for the pipeline, reverse engineering the innovator product, producing the raw material, drug development, managing […]

    • Profile picture of Erin Decker
      Erin Decker replied 2 years, 6 months ago

      Great post Bob! I couldn’t imagine the amount of juggling it takes to be able to keep your business running smoothly. You must have to outsorce so many things like the casing of the drugs, or the different ingredients needed to make them. What would you say is the most time consuming aspect of your job? Would you say its the project management or someting else?

  • Profile picture of Bob Edwards

    Bob Edwards posted a new activity comment 2 years, 6 months ago

    Mental health places a $238 billion strain on the US healthcare system. All too often, the system does a poor job of helping those in need. Due to the pandemic regulations have been eased, and more patients are comfortable within the telemedicine environment. I believe the shift from traditional medicine has been accelerated.

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  • Profile picture of Bob Edwards

    Bob Edwards posted a new activity comment 2 years, 6 months ago

    Tori, congratulations! I have had the opportunity to work with you many times over the last year and am confident you will succeed. You are a great communicator, team player and always understand the task at hand. Best of luck!

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  • Profile picture of Bob Edwards

    Bob Edwards posted a new activity comment 2 years, 7 months ago

    Great perspective on personas and the customer journey!

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  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, App Fatigue, on the site Process Improvement and Innovation MIS5102 Summer 2020 2 years, 7 months ago

    Full disclosure, I am an analog guy in a digital world. I don’t turn on any of my devices until, have two cups of coffee, and read the Wall Street Journal. After that, I check my email, google hangouts, quip, […]

    • Profile picture of Taryne Thorpe
      Taryne Thorpe replied 2 years, 7 months ago

      I can totally relate to this post Bob! I am quite the opposite where I have over 200 apps on my phone and I have a constant battle if I should use my browser or get a desktop app. When the commercial/ad came out “there’s an app for that,” it made my heart sing. With my browser being crowded with tabs and tasks, having apps allows me to focus on a task and then close the application when I am finished. Apps also help me with my own business process of keeping everything in 1 central location. If I am using my project management tool, all of my tasks go there and not on random pieces of paper or in a random iOS note. I don’t think I have app fatigue but more so task overload 🙂

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Silver Alert! Your Grandmother is on TikTok, on the site Bob Edwards 2 years, 9 months ago

    MediaRadar reported TikTok made up 4.4% of Snapchat’s ad revenue last year, ahead of companies such as Coca-Cola (3.3%), Comcast (3%), Disney (2.4%), Mars (2.3%), AT&T (2.1%), State Farm (1.9%), Pepsi (1.6%), […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Social Media Usage at Work, on the site Bob Edwards 2 years, 10 months ago

    I recently worked on an article about the best time to post. My takeaway was that most social engagement is during work hours. The Harvard Business Journal surveyed the employees about why and how they used […]

  • Profile picture of Bob Edwards

    Bob Edwards wrote a new post, Our Data is Now Currency, on the site Bob Edwards 2 years, 10 months ago

    As we adjust under house arrest, COVID-19, financial market meltdown, and working from home, cybercriminals are reaping the benefits. Our bits and bytes are now equivalent to dollars and cents. Be as careful […]

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