@benjamin-mcintyre
Active 1 month ago-
Megan Sharkey wrote a new post, Will Spot the Robot Help or Hurt the Citizens of New York? E-Portfolio 2, on the site Megan Sharkey 2 months, 3 weeks ago
Photo provided the the NY-Times article linked below.
Technology has improved various aspects of our lives to make life easier and safer. Specifically, in medicine and medical response, technology has […]
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Regina Olkowski wrote a new post, Back to basics: Considerations for a CTA beyond a click, on the site Regina Olkowski 2 months, 3 weeks ago
In the article, How to Create Brand Activation that Fosters, Amanda Hansen highlights the five steps to design brand activation programs that inspires consumers to act. By starting with the why, you can then […]
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Henry Fountain wrote a new post, Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies, on the site MS-Digital Innovation in Marketing 2 months, 3 weeks ago
Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating […]
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Jason Lindner wrote a new post, Is April Fools The New Superbowl For Brands?, on the site Jason Lindner 2 months, 4 weeks ago
Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]
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Demi Li wrote a new post, Thoughtful Marketing in the Metaverse, on the site Demi Li 2 months, 4 weeks ago
As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to […]
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Krupa Bhatt wrote a new post, Using Data Visualization to Tell a Data Story, on the site Krupa Bhatt 2 months, 4 weeks ago
Companies are addicted to data because it helps in the development of profitable business opportunities. However, sometimes that’s not the case because those who spend time gathering data have a tendency to want t […]
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Brandyn Graham wrote a new post, The Best Channel For You, on the site e-portfolio 3 months ago
Over the years, the impact of social media has gone from being a source of entertainment to a fully integrated part of nearly every aspect of life for many individuals. Consumers check social media for news […]
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Gabby Gutierrez wrote a new post, Optimizing Your Creative Content for Data Collecting, on the site Gabby C. Gutierrez 3 months, 1 week ago
Adobe Sensei is streamlining, assets and collecting data to optimize the campaign journey of potential customers and viewers for companies. By creating a tool that allows more room for experimentation across […]
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Montrease Cottle wrote a new post, Innovate Now: Dude with a Sign and a plethora of Influencer Deals, on the site MS-Digital Innovation in Marketing 3 months, 2 weeks ago
If you’re an active Instagram user, then you have probably come across Seth Phillips’ account “@dudewithasign.” All of his posts are mock protests of simple but meaningful inconveniences or major trends […]
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Morgan Pastner Jaffe wrote a new post, P’tula an Authentic Approach to Marketing, on the site Morgan Pastner Jaffe 3 months, 3 weeks ago
Pictured above owner Sami Bossert
P’tula is a fitness apparel company that started in December 2016 by owner Sami Bossert. She worked as a full-time nurse who posted her workouts that turned into a fitness i […]
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Gabby Gutierrez wrote a new post, Swoon Interview, on the site Gabby C. Gutierrez 4 months, 2 weeks ago
During a work trip to NYC, I had a chance to interview the founders of Swoon, Christina Ross, and Jen Ross, to provide supplemental content for the case study Swoon: Mixing Up the Perfect Marketing […]
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Kirsten Overton wrote a new post, How Temple Athletics Should Execute Their Rebranding Using the 5 Core Branding Strategies, on the site Kirsten Overton 4 months, 2 weeks ago
It’s a new year at Temple University in the athletics department with new faces and new ideas.
Temple University is no stranger to the concept of branding. Temple Athletics, especially, is currently in a s […]
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Kate Levy wrote a new post, Pros and Cons of Infographics, on the site Kate Levy 4 months, 2 weeks ago
An infographic is a group of data visualizations that tell a story. They are used to communicate, educate and inform. A data visualization is a visual representation of data or information.
In a world where […]
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Chelle Johnson wrote a new post, Improve Your Social Media Presence, on the site Chelle Johnson 4 months, 2 weeks ago
Improve your social media presence with these simple tips.
Social media was created to connect with people. Think about the ways you connect with people in real life. The same rules apply.
It starts […]
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Brandyn Graham wrote a new post, Importance and Value of Data, on the site e-portfolio 4 months, 2 weeks ago
There has been a recent discussion about what is more important for a business; the quality of data or the amount of data. One side will say that the quality of data is important because it is the key to […]
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Regina Olkowski wrote a new post, Let's make big data even "bigger", on the site Regina Olkowski 4 months, 2 weeks ago
In the How Data is Changing the Role of Marketers article, I wholeheartedly agree with Benton’s assessment as data being a total disruptor to marketers everywhere and how intrinsically important it is to entire c […]
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Krupa Bhatt wrote a new post, Abercrombie & Fitch’s digital rebranding is making them “cool” again, on the site Krupa Bhatt 4 months, 2 weeks ago
In the 2010s a brand that used to be a teen favorite, failed to keep up with changing customer demands. In 2016 the brand was one of the most-hated retailers in the US. At a time when people were beginning to […]
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Brianna Clyburn wrote a new post, Roll Out the Red Carpet for Big Data!, on the site Brianna Clyburn 4 months, 2 weeks ago
For many, the moviegoing experience is one that brings about an unexplainable euphoria. Maybe it’s the smell of the warm buttery popcorn or the feeling of the comfy leather seats beneath you (bonus points if […]
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Sara Valko wrote a new post, KPIS in the NFL… expanded, on the site Sara Valko 4 months, 2 weeks ago
KPIs (key performance indicators) are a type of performance measurement. KPIs evaluate the success of an organization, in this case a football team, and provide the baseline in which you measure your aptitude and […]
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Megan Sharkey wrote a new post, E-Portfolio Post 1: Super Bowl Commercials: Is the Marketing Really Worth It?, on the site Megan Sharkey 4 months, 2 weeks ago
Photo from: https://www.cnn.com/2021/02/07/us/reddit-commercial-super-bowl-trnd/index.html
Every year we see Super Bowl advertisements get more intricate, and we as viewers never know what to […]
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