• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Benjamin McIntyre

Profile picture of Benjamin McIntyre

@benjamin-mcintyre

Active 3 months, 2 weeks ago
@gabby-gutierrez Hey Gabby! It was a pleasure working with you during our last MIS class. View
  • Activity
  • Profile
  • Sites 1
  • Friends 22
  • Groups 3
  • Personal
  • Mentions
  • Favorites
  • Friends
  • Groups
  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Project Management Foundations Certification, on the site Regina Olkowski 3 days, 5 hours ago

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Requirements Elicitation and Analysis Certification, on the site Regina Olkowski 3 days, 5 hours ago

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Agile Project Management Certification, on the site Regina Olkowski 1 week, 1 day ago

  • Profile picture of Demi Li

    Demi Li's profile was updated 1 week, 2 days ago

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 1 month ago

    Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Do your SMART KPIs include vanity metrics?, on the site Chelle Johnson 1 month ago

    As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and time bound. An example of a s […]

  • Profile picture of Kirsten Overton

    Kirsten Overton wrote a new post, An Analysis of Owlsports.com’s Google Analytics Data, on the site Kirsten Overton 1 month ago

    In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see i […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Are you ready for the metaverse?, on the site Samara Grossel 1 month ago

    In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, SEO and the curse of Single Page Sites, on the site Montrease Cottle 1 month ago

    Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites, but when it comes to SEO and keyword searching, they […]

  • Profile picture of Kate Levy

    Kate Levy wrote a new post, Goodbye SaaS Blue: Salesloft Rebrand , on the site Kate Levy 1 month ago

    In September 2021, the global sales enablement Saas company Salesloft dropped a major rebrand. They completely changed their visual identity and brand story. 

    What was once your typical blue, sans serif logo […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Revolve Festival and Coachella…expanded, on the site MS-Digital Innovation in Marketing 1 month ago

    This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Why Do Emotional Campaigns Work?, on the site Iridian Gonzalez 1 month ago

    Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]

  • Profile picture of Hannah O'Hara

    Hannah O'Hara wrote a new post, Marketing in a Technology World: An Interview with Danny Aguilar, on the site Hannah O'Hara 1 month, 1 week ago

    This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]

  • Profile picture of Arpana

    Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 1 month, 1 week ago

    A wise old owl lived in an oak.
    The more he saw, the less he spoke.
    The less he spoke, the more he heard.
    We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]

  • Profile picture of Andrea Mowers

    Andrea Mowers wrote a new post, Into the Weeds with Google Analytics 4, on the site Andrea K. Mowers 1 month, 1 week ago

    In my class post, Google Analytics 4 Does it Better, I described how the update to Google Analytics will arm marketers with better insights about their customer’s journey despite the transition away from the go-to […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Will Spot the Robot Help or Hurt the Citizens of New York? E-Portfolio 2, on the site Megan Sharkey 1 month, 1 week ago

    Photo provided the the NY-Times article linked below.

    Technology has improved various aspects of our lives to make life easier and safer. Specifically, in medicine and medical response, technology has […]

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Back to basics: Considerations for a CTA beyond a click, on the site Regina Olkowski 1 month, 1 week ago

    In the article, How to Create Brand Activation that Fosters, Amanda Hansen highlights the five steps to design brand activation programs that inspires consumers to act.  By starting with the why, you can then […]

  • Profile picture of Henry Fountain

    Henry Fountain wrote a new post, Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies, on the site MS-Digital Innovation in Marketing 1 month, 1 week ago

    Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating […]

  • Profile picture of Jason Lindner

    Jason Lindner wrote a new post, Is April Fools The New Superbowl For Brands?, on the site Jason Lindner 1 month, 2 weeks ago

    Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]

  • Profile picture of Demi Li

    Demi Li wrote a new post, Thoughtful Marketing in the Metaverse, on the site Demi Li 1 month, 2 weeks ago

    As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to […]

  • Load More

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Recently Active Members

Profile picture of Olivia Francisco
Profile picture of Andrew Baer
Profile picture of Demi Li
Profile picture of Jason Lindner
Profile picture of Regina Olkowski
Profile picture of Brandyn Graham
Profile picture of Hannah O'Hara
Profile picture of Jaclyn Hansberry
Profile picture of Abigail Helterbran
Profile picture of Andrea Mowers

Members

Newest | Active | Popular
  • Profile picture of Olivia Francisco
    Olivia Francisco
    Active 6 hours, 27 minutes ago
  • Profile picture of Andrew Baer
    Andrew Baer
    Active 14 hours, 49 minutes ago
  • Profile picture of Demi Li
    Demi Li
    Active 1 day, 13 hours ago
  • Profile picture of Jason Lindner
    Jason Lindner
    Active 1 day, 16 hours ago
  • Profile picture of Regina Olkowski
    Regina Olkowski
    Active 3 days, 5 hours ago
  • Profile picture of Brandyn Graham
    Brandyn Graham
    Active 3 days, 8 hours ago
  • Profile picture of Hannah O'Hara
    Hannah O'Hara
    Active 3 days, 9 hours ago
  • Profile picture of Jaclyn Hansberry
    Jaclyn Hansberry
    Active 3 days, 9 hours ago
  • Profile picture of Abigail Helterbran
    Abigail Helterbran
    Active 3 days, 9 hours ago
  • Profile picture of Andrea Mowers
    Andrea Mowers
    Active 3 days, 9 hours ago

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    Active 3 months, 1 week ago
  • Group logo of Spotify AI Listening
    Spotify AI Listening
    Active 7 months ago
  • Group logo of Group 4 - Final Project
    Group 4 – Final Project
    Active 7 months, 1 week ago
  • Group logo of Saving Forever 21
    Saving Forever 21
    Active 7 months, 3 weeks ago
  • Group logo of Digital Innovation in Marketing Main Group
    Digital Innovation in Marketing Main Group
    Active 8 months, 1 week ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2022 · Department of Management Information Systems · Fox School of Business · Temple University