@benjamin-mcintyre
Active 3 months, 2 weeks ago-
Regina Olkowski wrote a new post, Project Management Foundations Certification, on the site Regina Olkowski 3 days, 5 hours ago
-
Regina Olkowski wrote a new post, Requirements Elicitation and Analysis Certification, on the site Regina Olkowski 3 days, 5 hours ago
-
Regina Olkowski wrote a new post, Agile Project Management Certification, on the site Regina Olkowski 1 week, 1 day ago
-
Demi Li's profile was updated 1 week, 2 days ago
-
Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 1 month ago
Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]
-
Chelle Johnson wrote a new post, Do your SMART KPIs include vanity metrics?, on the site Chelle Johnson 1 month ago
As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and time bound. An example of a s […]
-
Kirsten Overton wrote a new post, An Analysis of Owlsports.com’s Google Analytics Data, on the site Kirsten Overton 1 month ago
In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see i […]
-
Samara Grossel wrote a new post, Are you ready for the metaverse?, on the site Samara Grossel 1 month ago
In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]
-
Montrease Cottle wrote a new post, SEO and the curse of Single Page Sites, on the site Montrease Cottle 1 month ago
Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites, but when it comes to SEO and keyword searching, they […]
-
Kate Levy wrote a new post, Goodbye SaaS Blue: Salesloft Rebrand , on the site Kate Levy 1 month ago
In September 2021, the global sales enablement Saas company Salesloft dropped a major rebrand. They completely changed their visual identity and brand story.
What was once your typical blue, sans serif logo […]
-
Sara Valko wrote a new post, Revolve Festival and Coachella…expanded, on the site MS-Digital Innovation in Marketing 1 month ago
This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]
-
Iridian Gonzalez wrote a new post, Why Do Emotional Campaigns Work?, on the site Iridian Gonzalez 1 month ago
Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]
-
Hannah O'Hara wrote a new post, Marketing in a Technology World: An Interview with Danny Aguilar, on the site Hannah O'Hara 1 month, 1 week ago
This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]
-
Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 1 month, 1 week ago
A wise old owl lived in an oak.
The more he saw, the less he spoke.
The less he spoke, the more he heard.
We are aware that active listening builds stronger interpersonal relationships. It stands valid in […] -
Andrea Mowers wrote a new post, Into the Weeds with Google Analytics 4, on the site Andrea K. Mowers 1 month, 1 week ago
In my class post, Google Analytics 4 Does it Better, I described how the update to Google Analytics will arm marketers with better insights about their customer’s journey despite the transition away from the go-to […]
-
Megan Sharkey wrote a new post, Will Spot the Robot Help or Hurt the Citizens of New York? E-Portfolio 2, on the site Megan Sharkey 1 month, 1 week ago
Photo provided the the NY-Times article linked below.
Technology has improved various aspects of our lives to make life easier and safer. Specifically, in medicine and medical response, technology has […]
-
Regina Olkowski wrote a new post, Back to basics: Considerations for a CTA beyond a click, on the site Regina Olkowski 1 month, 1 week ago
In the article, How to Create Brand Activation that Fosters, Amanda Hansen highlights the five steps to design brand activation programs that inspires consumers to act. By starting with the why, you can then […]
-
Henry Fountain wrote a new post, Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies, on the site MS-Digital Innovation in Marketing 1 month, 1 week ago
Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating […]
-
Jason Lindner wrote a new post, Is April Fools The New Superbowl For Brands?, on the site Jason Lindner 1 month, 2 weeks ago
Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]
-
Demi Li wrote a new post, Thoughtful Marketing in the Metaverse, on the site Demi Li 1 month, 2 weeks ago
As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to […]
- Load More