Benjamin McIntyre

Benjamin McIntyre wrote a new post, Utilizing AI Technology with a Human Perspective, on the site Information Technology Management MIS 5001 Fall 2021 1 month ago

In the Beginning
Back when I was getting my undergrad, the concept of big data had just become mainstream (AI wasn’t even a topic of discussion at the time). Whenever it came up, few teachers and working […]

Chelle Johnson replied 6 days, 20 hours ago

Hi Ben. I really enjoyed reading this and I have actually never heard of this campaign, nor Black & Abroad. Part of me is a bit jaded when it comes to AI and it serving minority communities well. I think the way the technology was used in this case is beautiful. But at the end of the day, most of the people who are creating and using these technologies are not in these communities and they don’t always do their due diligence to consider everyone. Not sure if you heard of this story: https://www.mic.com/articles/124899/the-reason-this-racist-soap-dispenser-doesn-t-work-on-black-skin. It’s stories like this that make me believe that technology will fall short because the humans that are creating them fall short as well.
- Benjamin McIntyre replied 23 hours, 21 minutes ago
  
  You’re completely right. People are using these technologies as a means to an end, essentially a shortcut. They aren’t considering what might fall through the cracks or who might be effected, they just want to get from A to Z as quickly as possible.
  What I believe will make a difference is continued success advertising to minority communities. Until most agencies see big dollar signs as results, most will not be willing to put this level of effort into a campaign. The irony with all of this is that today, with AI and machine learning, it’s easier than it has ever been to both identify and advertise to minority communities or niche markets. It’s really a shame because unmet communities should be provided the same level of treatment and it’s proven that they will spend money just as often as mainstream audiences.

@benjamin-mcintyre

FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing

@benjamin-mcintyre

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FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing