• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Prospective students
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Ava Shije

Profile picture of Ava Shije

@ava-shije

active 4 months ago
@tuk48866 I like Carl Sagan, too. And Neil DeGrasse Tyson. I have a great view of the stars and Milky Way in New Mexico. View
  • Activity
  • Profile
  • Sites 2
  • Friends 9
  • Groups 2
  • Personal
  • Mentions
  • Favorites
  • Friends
  • Groups
  • Profile picture of Ava Shije

    Ava Shije wrote a new post, Blockchain for Independent Musicians, on the site Ava Shije 1 year, 5 months ago

    How can blockchain drive innovation in the music industry?

    The digital streaming industry, while an important movement toward cutting record labels out of the traditional distribution model, are notorious for […]

  • Profile picture of Ava Shije

    Ava Shije wrote a new post, Blockchain for Music Distribution, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 5 months ago

    How can blockchain drive innovation in the music industry?

    The digital streaming industry, while an important movement toward cutting record labels out of the traditional distribution model, are notorious for […]

    • Profile picture of Taryne Thorpe
      Taryne Thorpe replied 1 year, 5 months ago

      The music industry has changed drastically and there has been a trend or even push for artist to be more in control as you stated. I can see blockchain working for a company like Title where it is funded and created by the artist themselves. I would support a platform or currency provided by a company like Musicoin in sole effort to support the artist. Being that music is so readily available across multiple platforms, I think the true purpose of supporting the artist will be the driver. When Title came out, it was more expensive than other music streaming platforms. Title also provides exclusive content that the artist distribute to their audience.

      This is a great concept and would love to follow it. Great post Ava!

    • Profile picture of Erin Decker
      Erin Decker replied 1 year, 5 months ago

      Great post Ava! Funny you chose music to talk about with blockchain, I recently commented on Dan Ross’s post talking about how Spotify actually adapted blockchain technology for their streaming service.

      Spotify acquires blockchain startup Mediachain to solve music’s attribution problem


      I don’t see music streaming becoming completely blockchain, but I do see the benefits of adapting blockchain technology for some features or at least making licensing more beneficial to the artists themselves.

  • Profile picture of Ava Shije

    Ava Shije posted a new activity comment 1 year, 5 months ago

    That’s an interesting point that there might no longer be traffic in the age of self-driving cars. While I do enjoy the manual exercise of driving, it really is terrifying to think of how dangerous it is. It’s easy to just imagine the end result, in which all cars are at level 5 automation, so thinking about the transition brings up a lot of…[Read more]

    View Conversation
  • Profile picture of Ava Shije

    Ava Shije wrote a new post, Could mobile voting end gerrymandering?, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 6 months ago

    Gerrymandering is a tactic used by governments to ensure that the existing political party remains in power. By redrawing voting districts, those in power can alter the results of democratic […]

    • Profile picture of Katherine M Bex
      Katherine M Bex replied 1 year, 5 months ago

      Ava this is a very interesting topic you bring up. I think it has some great possibilities. Along with the issue of gerrymandering, voting online could also mitigate a lot of the reports (whether people think they are true or not) of voter intimidation at polling places. As well, the implications it could have for the elderly and disabled to have a voice by voting is a big plus. The only huge consideration I would think would be hacking. We know it’s been proven our online lives have been hacked into around times of voting. But with proper backup, it would be an interesting idea!

  • Profile picture of Ava Shije

    Ava Shije wrote a new post, Keyword research for Content Marketing, on the site Ava Shije 1 year, 6 months ago

    Small business owners often struggle to see results justifying the hours they spend publishing content on their website in the form of blogs or articles. How can content be optimized for higher impact?

    The […]

  • Profile picture of Ava Shije

    Ava Shije wrote a new post, Outsourced Marketing Group to Direct Your Digital Marketing, on the site Ava Shije 1 year, 6 months ago

    Marketing in house vs outsourcing marketing

    Many small to mid-size business owners wonder whether they should hire out their marketing services. Usually, the business wants to provide an authentic public image […]

  • Profile picture of Ava Shije

    Ava Shije wrote a new post, Data Analysis for Content Marketing, on the site Information Technology Management MIS 5001 Fall 2019 1 year, 6 months ago

    Small business owners often struggle to see results justifying the hours they spend publishing content on their website in the form of blogs or articles. How can content be optimized for higher impact?

    The […]

    • Profile picture of Julia Handra
      Julia Handra replied 1 year, 6 months ago

      I find myself struggling with this all the time. I currently work for a local business and we do try to engage with customers through blog posts. It helps educate the consumer about the industry or product rather than just pushing sales at them. But with being a small business, multiple duties are usually stacked into one role making it hard to spend all this time finding the perfect audience or keyword. Luckily, there’s many sites (free ones too!) that can help out. Google Trends is very helpful when it comes to learning when seasonal trends are at there peak. Another great site is answerthepublic.com. They can give you A-Z all of your auto-filled Google searches surrounding a phrase. Lastly, semrush.com is great when trying to find those low competition keywords. I believe in their premium package, you can even get a rough estimate on how much a Google Ad CPC would be.

  • Profile picture of Ava Shije

    Ava Shije commented on the post, My Interests, on the site Taryne Thorpe 1 year, 7 months ago

    Great, I scheduled an appt. Thanks

    View Conversation
  • Profile picture of Ava Shije

    Ava Shije posted a new activity comment 1 year, 7 months ago

    No one is reading all the fine print when they do something as simple as downloading an app. Is it worth it to wish for a more responsible app vetting process by app stores, or would this just slow innovation and entrepreneurship? What is the worst that the “Russian companies” can do with our data?

    View Conversation
  • Profile picture of Ava Shije

    Ava Shije posted a new activity comment 1 year, 7 months ago

    I agree that giving insurance companies more information could give them new reasons to not pay claims. The decay of privacy seems to provide more incentive to stay on the “right side of the law.” Similar concerns arise with health data. We have HIPPA in place to protect patient privacy with their physicians, and Fitbit supports HIPPA compliance…[Read more]

    View Conversation
  • Profile picture of Ava Shije

    Ava Shije posted an update in the group Group logo of Fall 2019 - Group 1Fall 2019 – Group 1 1 year, 7 months ago

    I’m looking forward to working with you all on projects!

  • Profile picture of Ava Shije

    Ava Shije joined the group Group logo of Fall 2019 - Group 1Fall 2019 – Group 1 1 year, 7 months ago

  • Profile picture of Ava Shije

    Ava Shije joined the group Group logo of CEO & CDO - Digital Marketing EntrepreneurCEO & CDO – Digital Marketing Entrepreneur 1 year, 7 months ago

  • Profile picture of Ava Shije

    Ava Shije joined the group Group logo of Fall 2019 - Group 1Fall 2019 – Group 1 1 year, 7 months ago

  • Profile picture of Ava Shije

    Ava Shije commented on the post, My Interests, on the site Taryne Thorpe 1 year, 7 months ago

    Hi Taryne, I’d like to learn more about your digital consultancy and how you fit in to the landscape. I’ve always been fascinated by HubSpot, but scared away by the big price tag. I might be looking into it again when I’m ready to grow my digital marketing agency.

    View Conversation
  • Profile picture of Ava Shije

    Ava Shije posted an update 1 year, 7 months ago

    @tuk48866 I like Carl Sagan, too. And Neil DeGrasse Tyson. I have a great view of the stars and Milky Way in New Mexico.

    • Profile picture of Christina Pennetti
      Christina Pennetti replied 1 year, 6 months ago

      Ava — I would probably never sleep if I had the Milky Way views that you do! If anything, I’d just sleep under the stars.

  • Profile picture of Ava Shije

    Ava Shije‘s profile was updated 1 year, 7 months ago

  • Profile picture of Ava Shije

    Ava Shije wrote a new post, Work Experience, on the site Ava Shije 1 year, 7 months ago

     
    Zenbox Marketing – Owner
    Santa Fe, NM (March 2017 – Present)

    Founded a digital marketing agency, zenboxmarketing.com
    Designed and developed client websites and provided marketing strategies
    Managed […]

  • Profile picture of Ava Shije

    Ava Shije wrote a new post, My Interests, on the site Ava Shije 1 year, 7 months ago

    I enjoy hammocking, sunshine, hot tubbing, electronic music, driving, thrift shopping, static workouts, exploring new places, eating, wearing wool, singing and flying drones. I’m starting to post new interests to […]

  • Profile picture of Ava Shije

    Ava Shije wrote a new post, Resume, on the site Ava Shije 1 year, 7 months ago

    Ava Shije’s CV
    Download: PDF
    (505) 257-5924 | ava@zenboxmarketing.com
     
    SKILLS
    Programming Languages: HTML5, CSS3, JavaScript
    Software: Photoshop, InDesign, Dreamweaver, Acrobat, Sublime Text, Bower, […]

  • Load More
  • Email
  • Print
  • Tweet
  • More
  • Share on Tumblr
  • Pocket

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Social Media
    Social Media
    active 3 months ago
  • Group logo of MarTech - Tools of the Trade
    MarTech – Tools of the Trade
    active 5 months, 1 week ago
  • Group logo of Design Guild
    Design Guild
    active 6 months ago
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    active 6 months, 1 week ago
  • Group logo of Social Impact x Business x Digital
    Social Impact x Business x Digital
    active 6 months, 1 week ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2021 · Department of Management Information Systems · Fox School of Business · Temple University

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.