@ava-shije
active 1 day, 4 hours ago-
Ava Shije wrote a new post, Brand Positioning and Brand Profile, on the site Zenbox Marketing 1 week, 1 day ago
Coming soon
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Ava Shije wrote a new post, When does screen time stop being fun?, on the site Ava Shije 1 week, 4 days ago
It’s interesting that the majority of literature concerning screen time is geared toward parents who want to know if they should be limiting their children’s screen time. However, this is also a question for adu […]
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Ava Shije posted a new activity comment 1 week, 4 days ago
I’ve used Apple’s “Photos” app for finding images based on geolocation. For example, plumbers have been at my house saying, “what did you do here??” and I was able to quickly open Photos, select my house’s location, and then scroll through the year that the previous plumbing work took place to find the reference photo of my pump house.
For…[Read more]
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Ava Shije posted a new activity comment 1 week, 4 days ago
It’s cool to see how seamless phone integration with a car’s display can mean so much. When I was car shopping last year, Apple Car Play did seem like a cool feature, and I weighed it into my decision making. While I ended up with a car that doesn’t have Apple Car Play, it was amazing how suddenly a feature I hadn’t even considered before I…[Read more]
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Ava Shije wrote a new post, The Cart Metaphor in Websites, on the site Ava Shije 1 month, 3 weeks ago
One of the more interesting topics we’ve explored under the umbrella of user experience is metaphor in design. I’m particularly interested in how this plays out with websites. Creating a website is like cre […]
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Ava Shije wrote a new post, Choosing Website Navigation, on the site Ava Shije 1 month, 3 weeks ago
Website navigation is crucial to user experience. Choosing top-level menu items based on a combination of content hierarchy, page traffic volume, and selling intent can seem daunting. Narrowing down the number of […]
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Ava Shije wrote a new post, Retrospectives to improve projects going forward, on the site Ava Shije 1 month, 3 weeks ago
I decided to take a page from agile project management and implement daily morning meetings with my team members. In fact, we just finished launching a website using several new methods: agile kanban, a swimlane […]
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Ava Shije posted a new activity comment 2 months, 1 week ago
I love that story (except for the part where you had to pull your hair out). So many times, there’s a way forward within the tools we already have at our disposal.
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Ava Shije wrote a new post, Agile Marketing Kanban, on the site Process Improvement and Innovation MIS5102 Summer 2020 2 months, 1 week ago
Kanban has grown from its use by IT teams to include teams from several industries, including marketing. How can marketing teams be agile? Fears of missing deadlines of over-committing a single team member on any […]
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Ava Shije posted a new activity comment 2 months, 2 weeks ago
This is an interesting question you raised at the end. I do think that the “talk less, smile more” could actually be good advice for a meeting facilitator. Maybe the facilitator could try to ask leading questions and provide a platform for each team members to be a “Hamilton”.
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Ava Shije posted a new activity comment 3 months, 2 weeks ago
I like having processes in place for design. For example, creating an official style guide and making it available to everyone in an organization helps prevent the wrong logo version or font from being used. One thing I’ve run into though is a conflict in client priorities. For example, they might need a website yesterday, but their branding isn’t…[Read more]
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Ava Shije wrote a new post, Making a Checklist for Content Research, on the site Process Improvement and Innovation MIS5102 Summer 2020 3 months, 2 weeks ago
Capturing processes in checklists is super helpful for both preventing mistakes (did I check the new webpage on mobile?) and freeing up the brain to be more creative. If I’m working through a checklist, I can feel […]
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It depends on the content that you are researching in which determines the best source to find quality content. My go-to is always LinkedIn. Your newsfeed, groups and following influencers always provides the high trending topics for staying in-the-know.
Also for Twitter, I still create lists. The lists are based on hashtags or topics in which I can reference when I need content for a consistent topic. For example I have a fashion designer for a client that specializes in bridal. I have a bridal list on twitter to follow influencers, tv shows and local bridal shops that post great content to spark ideas for organic topics as well as reposting the existing content.
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Ava, I suppose a tool such as suveymonkey, which is free, could be used in this case to ask people directly what they’re looking for through a survey. While this is not as broad as some of the other tools you listed, a survey could be constructed and posted on the client’s website or sent to their contacts through an email campaign. This could definitely help focus your content research to a targeted, specific audience.
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Ava Shije wrote a new post, Making social media part of your digital marketing strategy, on the site Ava Shije 5 months, 3 weeks ago
Social media specifically refers to websites or apps that foster social interaction online. They’re also called “social media channels”, “social media platforms” or “social networks”. Some examples are:
Fac […]
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Ava Shije wrote a new post, Relaxation Triggers in Marketing, on the site Ava Shije 6 months, 2 weeks ago
This slide caught my attention last week. I’ve heard that strong emotions like fear help advertisements stick in people’s minds, but what about the feeling of relaxation?
Some apps, like Calm, are a […]
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Ava Shije wrote a new post, The Digital Marketing Journey, on the site Ava Shije 7 months, 2 weeks ago
Marketing jobs have come to include more skill sets than ever before. For a single person tasked with the role of “digital marketing”, the responsibility can feel overwhelming.
Consider the symbolism of the […]
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Ava Shije posted a new activity comment 10 months, 1 week ago
I am so ready for high-speed travel!! I do have a preference for cheaper travel, however, so I’m hoping that better travel infrastructure will make all travel less expensive.
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Ava Shije posted a new activity comment 10 months, 1 week ago
For me, they’re two different services. Netflix gives you the ability to kick back and watch the same series uninterrupted. Youtube is much more active. I go there to learn something specific for 5 minutes.
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Ava Shije posted a new activity comment 10 months, 1 week ago
Great information! I’m trying to promote early detection and preventative health through the Premier Cancer Alliance https://premierdiagnostic.com/premier-cancer-alliance/
I’m excited to see blood tests become better at detecting disease. I’m also going to look into your examples of AI in healthcare. Thank you!
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Ava Shije posted a new activity comment 10 months, 1 week ago
Wow, what a great idea! I love that there’s a way to verify where and when a photo was taken.
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Ava Shije posted a new activity comment 10 months, 1 week ago
It would have been cool to get in on those initial years of mining. I found this graphic explanation of blockchain that I really like. It gave me some more insight into the process and filled in a few blanks for me: http://graphics.reuters.com/TECHNOLOGY-BLOCKCHAIN/010070P11GN/index.html
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