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MS-Digital Innovation in Marketing

Fox School of Business

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  • Profile picture of Ashley Louth

    Ashley Louth posted an update 5 years, 8 months ago

    @taja-m-west I noticed we have similar interests with analytics, social media, strategy, and web design. Your experience at FOX sounds amazing, would love to learn more about how large companies approach digital marketing in general. Have you ever heard of fan page karma? I found it recently, you can add direct competitors social accounts to a dashboard to see how your accounts perform next to theirs. Looks like a good tool to use when forming social media strategies.

    • Profile picture of Taja West
      Taja West replied 5 years, 8 months ago

      Hi Ashley! Thanks for reaching out to me. I also noticed we have similar interests and would love to learn more about your role at Intech Services. FOX is still in the test and learn phase of digital marketing. We are currently rolling out a new system that will give our station more control in inputting and measuring digital orders and sponsorships. Although, the transition has been a little frustrating for our team due to technical issues, I have high hopes this new system is the first step in many that will allow us to gain a better understanding of digital marketing. I have never heard of Fan Karma, can you give me some examples of how Intech uses them to create social media strategies for your clients? I will definitely research more on Fan Karma. Thank you for introducing me to them!

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FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

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