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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Arpana

Profile picture of Arpana

@arpana

Active 4 weeks ago
@olivia-francisco, Hi Olivia, I am so excited to work with you on the final project. I see we both are from a marketing background and passionate about learning technologies to design the best marketing strategies. Most of the interests you have shared on your page are crucial weapons for a modern marketer. I follow some blogs and pages on […] View
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  • Profile picture of Arpana

    Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 1 month ago

    A wise old owl lived in an oak.
    The more he saw, the less he spoke.
    The less he spoke, the more he heard.
    We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]

  • Profile picture of Arpana

    Arpana wrote a new post, IoT in Telehealth Care Industry, on the site Arpana Shekhar 3 months, 2 weeks ago

    Earlier in my post, I emphasized how telehealth could disrupt healthcare. Today I will highlight the technical advancements in telehealth, which supports my argument about this potential disruption in the […]

  • Profile picture of Arpana

    Arpana wrote a new post, Adidas : Creating Higher Ad Relevancy with Data Insights, on the site Arpana Shekhar 3 months, 2 weeks ago

    The strategy of delivering the right message at the right time is part of German giant retailer Adidas’s effective digital marketing strategy. In today’s time, it’s crucial to understand all the touchpoints that […]

  • Profile picture of Arpana

    Arpana and Profile picture of Joel KochJoel Koch are now friends 5 months, 3 weeks ago

  • Profile picture of Arpana

    Arpana wrote a new post, Will Blockchain Improve Digital Marketing?, on the site Arpana Shekhar 6 months ago

    Most of the buzz we have heard around Blockchain is in the context of bitcoin and cryptocurrency. However, as the technology continues to mature, blockchain is all set to change the landscapes of many industries. […]

  • Profile picture of Arpana

    Arpana posted a new activity comment 6 months, 3 weeks ago

    Hey Abby,

    I am excited you could see a doctor during a lunch break saving time and effort. For sure, there is patient-doctor confidentiality present in telehealth services, as you mentioned. However, with new IoT devices, the systems demand significantly crucial vitals to be shared on the web. That’s why I think compliance with HIPPA (data…[Read more]

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  • Profile picture of Arpana

    Arpana wrote a new post, Will IoT technology make telehealth disrupt healthcare?, on the site Digital Marketing MKTG 5604 Fall 2021 6 months, 3 weeks ago

    Earlier in my post, I emphasized how telehealth could disrupt healthcare. Today I will highlight the technical advancements in telehealth, which supports my argument about this potential disruption in the […]

    • Profile picture of Abby Merola
      Abby Merola replied 6 months, 3 weeks ago

      Hey Arpana,

      I am not going to lie, I love the telehealth option at my doctor’s office. It makes it so much more convenient for me to get a doctor’s appointment since I work a full-time job and I can never get to the office before 5 o’clock. When I had a sore throat this one time, I had a televisit, and I could actually pout my camera up to my mouth and they could see that my tonsils were inflamed and called me in medicine, and I could do this appointment on my lunch break. loT devices are going to make it a huge introduction to the telehealth world, and I am all for it. I do not agree with you on the HIPPA compliances because you are still talking to your doctor, its not like you are speaking to some stranger on the street. You still have that doctor, patient confidentiality aspect. I think that especially in a world of COVID these AI technologies will have a beneficial impact on our health systems.

      Great Post!

      • Profile picture of Arpana
        Arpana replied 6 months, 3 weeks ago

        Hey Abby,

        I am excited you could see a doctor during a lunch break saving time and effort. For sure, there is patient-doctor confidentiality present in telehealth services, as you mentioned. However, with new IoT devices, the systems demand significantly crucial vitals to be shared on the web. That’s why I think compliance with HIPPA (data related to health information) becomes critical, a notch higher.
        You would remember when we just began shopping online, there was apprehension about sharing financial credentials. Similarly, if monitoring BP, A1C, and heart health become virtual over time, we would undoubtedly require robust data security compliance.

        I appreciate your feedback, Abby. See you tonight in class.

    • Profile picture of Taylor Hemphill
      Taylor Hemphill replied 6 months ago

      The future of healthcare is absolutely going to be digital. Think about how often you see your primary care physician – for most people, it’s a one-and-done yearly physical. They’ll record your blood pressure and weight, and probably perform a metabolic blood panel. This only provides a single “snapshot” of your health, and doesn’t do a great job of telling the whole story.

      This is where connected health devices, like wearables, come in. Instead of that single snapshot for the entire year, your doctor has access to more data points across a wider range of time. This provides a more accurate representation of your overall health than a single doctor’s visit ever could.

      Telehealth is here to stay. There’s just so many opportunities to further incorporate technology into patient care.

  • Profile picture of Arpana

    Arpana wrote a new post, Interview with Himanshu Sharma : A Successful Digital Analyst& Marketer, on the site Arpana Shekhar 6 months, 3 weeks ago

     

    It was a rare opportunity to have an interview with  Himanshu Sharma. I am thankful to him for sharing his time and words of wisdom.
    Introduction:
    Himanshu Sharma is the founder of OptimizeSmart.com, a U […]

  • Profile picture of Arpana

    Arpana and Profile picture of Gabi BrucknerGabi Bruckner are now friends 6 months, 3 weeks ago

  • Profile picture of Arpana

    Arpana posted a new activity comment 7 months ago

    Hi Chelle,
    Great insight. It caught me thinking are we consuming too much technology and then using more technology to get out the overuse?: Your post is an example of how the good and bad of technology are inextricably mingled and overlapping. I perceive meditation as time away from everything worldly, so I can’t imagine being monitored while…[Read more]

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    Arpana posted a new activity comment 7 months ago

    Thank you, Regina.

    I am glad that you brought up that Zara doesn’t invest in advertisement. It pushes me to think about how creative the whole marketing process could be. There is no one way of doing it successfully. Many companies sign top-notch celebrities as their brand ambassadors, create innovative ads, design successful campaigns. Then…[Read more]

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  • Profile picture of Arpana

    Arpana posted a new activity comment 7 months ago

    Thank you, Andrea,
    I would love to hear from you about the processes followed at Forever 21 sometime. It would be interesting to know how they make the best out of big data and technologies at their disposal.
    I second your thought on sustainability. Fashion is a $2.5 trillion industry and produces 10% of global carbon emissions. Manufacturing…[Read more]

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  • Profile picture of Arpana

    Arpana wrote a new post, ZARA: Making BIG Impact with BIG Data & AI!, on the site Information Technology Management MIS 5001 Fall 2021 7 months, 1 week ago

    Zara, the world’s #1 retail outlet, is a delight for fashionistas and the envy of its rivals. What sets Zara apart from other retailers is the company’s unique supply chain system, based on big data optimization […]

    • Profile picture of Arpana
      Arpana replied 7 months ago

      Thank you, Andrea,
      I would love to hear from you about the processes followed at Forever 21 sometime. It would be interesting to know how they make the best out of big data and technologies at their disposal.
      I second your thought on sustainability. Fashion is a $2.5 trillion industry and produces 10% of global carbon emissions. Manufacturing just enough and just right is an excellent solution to address the problem to an extent, and Zara scores one extra credit for that!

    • Profile picture of Henry Fountain
      Henry Fountain replied 7 months ago

      Arpana, interesting article.

      I had no idea Zara kept such a tight eye on it’s inventory. The quick replenishment cycle model sounds like the perfect way to create an efficient inventory management procedure that keeps designs and distribution running seamlessly. It honestly should be adopted by more retailers. Not to mention, it is wonderful to see a company that takes consumer feedback so seriously, because often times in industries such as this, the consumer is the driver of sales so the consumer must feel like their opinions and feedback are taken seriously.

    • Profile picture of Regina Olkowski
      Regina Olkowski replied 7 months ago

      Hi Arpana,

      I love this post! As a huge Zara fan myself, I had no prior knowledge of the value drivers of their business model. I do wonder how, given how heavily this model relies on an efficient supply chain, Zara is faring in this current environment. Also, I know that they don’t invest in advertising; but, instead, opt for retail storefronts. Like most companies, I’m sure they’ve had to pivot their go to market strategy a bit. Keeping a low inventory to stay abreast of current trends is really smart. I’m an avid Shark Tank watcher and the amount of entrepreneurs who have hundreds of thousands to millions in inventory sitting in a warehouse is an ongoing pain point.

      Really great read!

      • Profile picture of Arpana
        Arpana replied 7 months ago

        Thank you, Regina.

        I am glad that you brought up that Zara doesn’t invest in advertisement. It pushes me to think about how creative the whole marketing process could be. There is no one way of doing it successfully. Many companies sign top-notch celebrities as their brand ambassadors, create innovative ads, design successful campaigns. Then there are organizations like Zara that don’t spend a single penny on ads or collaborating with celebrities buts still rule as the world’s # 1 retailer.

  • Profile picture of Arpana

    Arpana posted a new activity comment 7 months, 1 week ago

    Hi Hannah!
    Thank you for your post. I am looking forward to knowing how did your idea of a new platform workout for your company. As you mentioned, the present system seems a little scattered where the customers need to approach different software for different needs, which could be frustrating. It’s always a good idea to look around and see what…[Read more]

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  • Profile picture of Arpana

    Arpana posted a new activity comment 7 months, 1 week ago

    Kristen, thank you for this post.
    I was researching smart home appliances as well, and I am super excited about this innovation. With technologies like IoT and Artificial Intelligence, it is possible to digitize homes and make everyday devices smarter. And why not?
    However, it feels a little strange during the last decade., as customers, we’re…[Read more]

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  • Profile picture of Arpana

    Arpana posted a new activity comment 7 months, 1 week ago

    Great thoughts, Regina!

    Pandemic changed our perspective in more than one way as a consumer/customer. From an e-commerce perspective, few things that have changed for me are my cart size and frequency of shopping. I remember before the pandemic, the weekly grocery was a ritual. Now it doesn’t happen that way. We do a mix of online and physical…[Read more]

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  • Profile picture of Arpana

    Arpana posted a new activity comment 7 months, 2 weeks ago

    I would agree that the federal and insurance policy changes during the pandemic made telehealth accessible to millions. Often, telehealth is taken as an alternate to visit your doctor, but the future has much more in store. Consider a scenario where the doctor’s office has updates of a critical patient in real-time, following the synchronous…[Read more]

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  • Profile picture of Arpana

    Arpana wrote a new post, Will Telehealth Care Disrupt Health Care Industry?, on the site Digital Marketing MKTG 5604 Fall 2021 7 months, 3 weeks ago

    Remembering the humanity crisis during COVID-19 period, the healthcare professionals and frontline workers have proven that “Superheroes do not always wear cape.” The Doctors, nurses, and other similar pro […]

    • Profile picture of Ryan Hartman
      Ryan Hartman replied 7 months, 2 weeks ago

      Arpana,

      I actually started using telehealth post pandemic. My doctor’s office previously didn’t offer this service but adopted it during the pandemic. I have found it very helpful since I live in Philadelphia and my doctor is back in my hometown in Maryland. I definitely agree that Covid has pushed the boundaries of medical services and for the better. Prior to my doctor’s office offering telehealth, I found it difficult scheduling appointments that aligned with weekends that I went home to visit my family. I often was taking off work just for a 10 minute appoint to refill prescriptions. Now, I am able to schedule video appointments easily through their portal, saving me hours of driving and pto.

      • Profile picture of Arpana
        Arpana replied 7 months, 2 weeks ago

        I would agree that the federal and insurance policy changes during the pandemic made telehealth accessible to millions. Often, telehealth is taken as an alternate to visit your doctor, but the future has much more in store. Consider a scenario where the doctor’s office has updates of a critical patient in real-time, following the synchronous telehealth model. That could bring along a paradigm shift in this industry.
        Thank you for your thoughts, Ryan.

    • Profile picture of Samara Grossel
      Samara Grossel replied 7 months, 1 week ago

      Hi Arpana,
      This was a great read! You raise some valid questions about telehealth and patient confidentiality concerns. I personally have used telehealth during the height of the pandemic, and have continued to for convenience reasons. Right now, I work remotely 3x a week, and therefore can hop on to a quick telehealth appointment during my lunch hour easily. While the pandemic has caused a lot of hardships, I do think the fact that health care providers have had no choice but to pivot to telehealth has been a positive change for most people. Think about how much time patients are saving commuting to an appointment, sitting in a waiting room, waiting for the doctor to come into the room, etc. Telehealth allows many of these stressors to dissipate and I find my doctors aren’t running as late in a virtual space. I hope it continues to be this way in a post-covid world.

  • Profile picture of Arpana

    Arpana and Profile picture of Laurel MillerLaurel Miller are now friends 7 months, 4 weeks ago

  • Profile picture of Arpana

    Arpana posted a new activity comment 7 months, 4 weeks ago

    Hi Iridian!
    Great insight. So true AI has made scanning through vast amounts of data crucial for market research so simple. It’s much quicker and accurate than traditional methods, any given day.
    Social media platforms are a great way to collect customer’s likes, dislikes, and recommendations.
    However, I might not try social media to…[Read more]

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