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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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April M. Morton

Profile picture of April M. Morton

@april-morton

active 2 weeks, 1 day ago
  • Activity
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  • Profile picture of Kathryn Lund

    Kathryn Lund wrote a new post, To free or not to free, on the site Kathryn Lund 4 days, 3 hours ago

    Recently, I was immersed in Google Analytics training, like the rest of my cohort. It was rather daunting at first; and when our friends Justin and Krista started talking about coding, I got really nervous. I […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, Can Tech Startups Solve Music’s Licensing Data Issue?, on the site Daniel White's Fox School of Business ePortfolio 1 week, 1 day ago

    Almost a year into the global coronavirus pandemic and live music is all but extinct in North America. The rest of the music industry has reeled as they attempt to recover the massive loss of revenue from concert […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly wrote a new post, Love is in the air and so is coronavirus, on the site Maddie Donnelly 1 week, 2 days ago

    Usually Valentine’s Day revolves around a dinner reservation with a significant other, or a wine night with your Galentine’s. However, due to the worldwide pandemic and following the guidelines of the CDC, it’s […]

  • Profile picture of Julia Hodges

    Julia Hodges wrote a new post, Unlocking the Power of Big Data in New Product Development, on the site Julia Hodges 1 week, 2 days ago

    One of the most promising applications of big data is feeding new product development (NPD). By transforming structured and unstructured data into actionable insights, companies can launch products that better […]

    • Profile picture of Jen Berman
      Jen Berman replied 1 week ago

      Julia – so interesting! I’m super curious what inspired you to look into this initially? I’m also attempting to formulate a ‘NPD + Big Data Playbook’ in my mind, and am curious what the first few steps might be for businesses? And one more thought: I wonder how many new products are inspired by data vs how many new products are refined or tweaked because of data?

  • Profile picture of Aisha

    Aisha wrote a new post, Knowledge is Viral, on the site Aisha Pinkney 1 week, 2 days ago

    In 2019, AdAge named Popeye’s the Number 2 marketer of the Year. This was a big deal because the 50-year-old fast food chain typically trailed behind its competition in terms of size and customer experience h […]

  • Profile picture of Sammi Strachan

    Sammi Strachan wrote a new post, Need a drink?, on the site Samantha Strachan 1 week, 3 days ago

    Alcohol. Something that has helped us all get through the pandemic. Remember when we first went into quarantine and the liquor stores had lines around the buildings? Everything was sold out and people were […]

  • Profile picture of Gabi Bruckner

    Gabi Bruckner wrote a new post, “Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics, on the site Gabriella Bruckner 1 week, 3 days ago

    EXAMINING KOSAS COSMETICS

    Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for […]

  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, Dungeons and Dragons and COVID-19: A Critical Success, on the site Erin Mihalik 1 week, 3 days ago

    This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger […]

  • Profile picture of Chand Patel

    Chand Patel wrote a new post, The One Where Fashion Met Technology, on the site Chand Patel 1 week, 3 days ago

    It is no surprise that technology is creeping into every sector of our lives. But in an industry such as fashion, with its rather narrow-minded vision led by historic executives, technology infusion has been slow. […]

  • Profile picture of Janice M Goehler

    Janice M Goehler wrote a new post, What Good is Digital Marketing without Analytics?, on the site Janice M Goehler 1 week, 3 days ago

    When I first learned that the classes for spring 2021 were Business Analytics and Digital Marketing, I thought to myself, WOW….two totally different topics that aren’t even related, this is going to be tough! How […]

  • Profile picture of Mohamad Noor-Chowdhury

    Mohamad Noor-Chowdhury wrote a new post, The genius of Disney’s marketing kingdom, on the site Mohamad Noor-Chowdhury 1 week, 3 days ago

    When I was a child, my mother did not want me to watch any movies rated PG-13 and up. So, she instead would only let me watch anything with Disney. Since we could not afford to go to the movies, she went to […]

  • Profile picture of Dan Martin

    Dan Martin wrote a new post, Google’s MarTech Monopoly, on the site Daniel Martin 1 week, 3 days ago

    Do Not Pass Go, Do Not Collect $200, unless you are using Google products to improve your marketing. Google touches nearly every aspect of a digital marketer’s life today. This is not necessarily bad, as one […]

  • Profile picture of Amanda Nunan

    Amanda Nunan wrote a new post, Seeing Your Future and Planning for It, on the site Amanda Nunan 1 week, 4 days ago

    This past Sunday was Super Bowl LIV. However, unlike most people I didn’t spend the time watching the game or discussing the half time show. I spent it packing my grandparents up to move from their townhome into […]

  • Profile picture of Katherine O'Donnell

    Katherine O'Donnell wrote a new post, Dat(a)ing in 2021, on the site Katherine O'Donnell 1 week, 4 days ago

    While I’ve been lucky enough to be in a relationship through the pandemic, this Valentine’s Day has got me thinking about how dating has changed because of Covid-19 restrictions. Since there are significantly les […]

  • Profile picture of Jen Berman

    Jen Berman wrote a new post, “Trend Alert: #FilterDrop”, on the site Jen Berman 1 week, 4 days ago

    A few days ago, I received an email titled “Trend Alert: #FilterDrop”. And while I typically try to stay away from subject lines that have the words “trend” and/or “alert” in them, I was intrigued because it […]

  • Profile picture of Hannah Cersell

    Hannah Cersell wrote a new post, A First of it’s Kind Customer Growth Platform (CGP) in the Restaurant Industry, on the site Hannah Cersell 1 week, 4 days ago

    This month (Feb’21), Brightloom, a restaurant tech company, has announced the first of its kind Customer Growth Platform (CGP). Led by its new CEO Adam Brotman, former Digital Chief Officer of Starbucks, […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly and Profile picture of Mohamad Noor-ChowdhuryMohamad Noor-Chowdhury are now friends 2 weeks, 5 days ago

  • Profile picture of Kelly Lineman

    Kelly Lineman and Profile picture of Mohamad Noor-ChowdhuryMohamad Noor-Chowdhury are now friends 2 weeks, 5 days ago

  • Profile picture of Philip Eng

    Philip Eng wrote a new post, Looks Like Food and Alcohol this SuperBowl!, on the site Information Technology Management MIS 5001 Fall 2020 2 weeks, 5 days ago

    Colleagues,

    I know very little about Football so this post was daunting to start. Not only was I unaware of who was playing in the Super Bowl this year until last class, but I thought Tom Brady was still on the […]

    • Profile picture of Jen Berman
      Jen Berman replied 1 week ago

      Philip!!! I noticed this was posted on last semester’s MIS page – just wanted to flag for you so you get your credit!!

  • Profile picture of Gabi Bruckner

    Gabi Bruckner wrote a new post, Work Experience, on the site Gabriella Bruckner 1 month, 1 week ago

    As a recent Rowan University graduate, I am eager to begin my career surrounding social media management and digital content curation.
    I have four years of digital marketing experience in an entertainment […]

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