April M. Morton

Recently, I was immersed in Google Analytics training, like the rest of my cohort. It was rather daunting at first; and when our friends Justin and Krista started talking about coding, I got really nervous. I […]

Almost a year into the global coronavirus pandemic and live music is all but extinct in North America. The rest of the music industry has reeled as they attempt to recover the massive loss of revenue from concert […]

Usually Valentine’s Day revolves around a dinner reservation with a significant other, or a wine night with your Galentine’s. However, due to the worldwide pandemic and following the guidelines of the CDC, it’s […]

In 2019, AdAge named Popeye’s the Number 2 marketer of the Year. This was a big deal because the 50-year-old fast food chain typically trailed behind its competition in terms of size and customer experience h […]

Alcohol. Something that has helped us all get through the pandemic. Remember when we first went into quarantine and the liquor stores had lines around the buildings? Everything was sold out and people were […]

EXAMINING KOSAS COSMETICS

Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for […]

This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger […]

It is no surprise that technology is creeping into every sector of our lives. But in an industry such as fashion, with its rather narrow-minded vision led by historic executives, technology infusion has been slow. […]

When I first learned that the classes for spring 2021 were Business Analytics and Digital Marketing, I thought to myself, WOW….two totally different topics that aren’t even related, this is going to be tough! How […]

When I was a child, my mother did not want me to watch any movies rated PG-13 and up. So, she instead would only let me watch anything with Disney. Since we could not afford to go to the movies, she went to […]

Do Not Pass Go, Do Not Collect $200, unless you are using Google products to improve your marketing. Google touches nearly every aspect of a digital marketer’s life today. This is not necessarily bad, as one […]

This past Sunday was Super Bowl LIV. However, unlike most people I didn’t spend the time watching the game or discussing the half time show. I spent it packing my grandparents up to move from their townhome into […]

While I’ve been lucky enough to be in a relationship through the pandemic, this Valentine’s Day has got me thinking about how dating has changed because of Covid-19 restrictions. Since there are significantly les […]

A few days ago, I received an email titled “Trend Alert: #FilterDrop”. And while I typically try to stay away from subject lines that have the words “trend” and/or “alert” in them, I was intrigued because it […]

This month (Feb’21), Brightloom, a restaurant tech company, has announced the first of its kind Customer Growth Platform (CGP). Led by its new CEO Adam Brotman, former Digital Chief Officer of Starbucks, […]

As a recent Rowan University graduate, I am eager to begin my career surrounding social media management and digital content curation.
I have four years of digital marketing experience in an entertainment […]