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Fox School of Business

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April M. Morton

Profile picture of April M. Morton

@april-morton

Active 10 months, 1 week ago
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  • Profile picture of April M. Morton

    April M. Morton wrote a new post, Integrate Content and Social Media Strategies to Boost Higher Ed Recruitment Marketing Plans, on the site April M. Morton 1 year, 2 months ago

    While surfing the web, dropping in on several college sites, and even opening various mailings, a general observation can be made that many universities seem to be living in the past when it comes to their […]

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    April M. Morton posted a new activity comment 1 year, 3 months ago

    Before starting this class, I accepted without thinking twice. I’m assuming the 4% are those who just really don’t know or care, but I’d bet they are not intentionally opting in for contribution’s sake, lol. The percentage about gamers makes sense and I find troublesome as games already exploit addiction and now this is taking it to the next step…[Read more]

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    April M. Morton posted a new activity comment 1 year, 3 months ago

    Gabi, Wow, thank you for sharing. I haven’t been active on Facebook for like 5 years, but recently was invited to join a Facebook group Mental Health First Aid trainers to connect and share resources. A requirement of being a trainer is that there are two present at all trainings and you have to host at least 4 trainings per year to keep your…[Read more]

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    April M. Morton posted a new activity comment 1 year, 3 months ago

    Julia, Julia, Julia! You took me down the same rabbit hole, Thankyou! This was so insightful Wow, it is very interesting to see how the different platforms very in their “ability” to censor content. I agree 100% this is problematic.
    I wonder if it taps into what Sean was saying about the value system of the platform origins? But either way, I…[Read more]

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    April M. Morton wrote a new post, Innovating Around the 8 Elements of Teacher Retention, on the site April M. Morton 1 year, 3 months ago

    The Annual Effective Educator Development Summit was hosted over the past two weeks. The 2021 EED Summit, previously in-person, was an interactive virtual series hosted by the U.S. Department of Education and the […]

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    April M. Morton posted a new activity comment 1 year, 3 months ago

    On your last point, I will have to say, yes we would definitely need more time to observe behavior over a longer period of time; however, using my own behavior I would guess that shift would REALLY only happen on an as needed basis as my reaction was not to go to the original source of the content that I follow (way too many to do that and only a…[Read more]

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    April M. Morton posted a new activity comment 1 year, 3 months ago

    This is so complex. So, so many layers in fact that I’m not going to pretend to understand it. However, I will note that while watching the hearing and news reports that followed, I did notice what seemed to be Republicans and Democrats agreeing on the need to rein Facebook in if you will. They agreed on the need to examine the algorithms that…[Read more]

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    April M. Morton posted a new activity comment 1 year, 3 months ago

    Erin, all I can say is wow and ditto. I appreciate that you included the summary of the guidelines above and echo your sentiments. Our department within the university barely operates at a 1 for many of the same reasons with no expressed intentions of shifting focus to support this area in the future. I attended a summit today that discussed the…[Read more]

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    April M. Morton wrote a new post, How To Leverage Like-Minded Individual's Social/Mobile Focus into Your Recruitment Strategy, on the site April M. Morton 1 year, 4 months ago

    Pursuing a digital degree on a digital platform has been an amazingly meta experience for sure. As a mom of 10 who advocates for the removal of barriers to accessing quality education at every level, I am a living […]

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    April M. Morton posted a new activity comment 1 year, 4 months ago

    I dabbled in audio books for a few years still preferring to have an actual book in my hand; however, in 2016 that all changed. I accepted a position out in NE Philly and my commute was never less than an hour and a half but often more. At first I noticed my mind wondering considerably during the commute… everything from my upcoming to do list…[Read more]

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    April M. Morton posted a new activity comment 1 year, 4 months ago

    I agree Erin. As a working mom, I am now able to effectively execute a solid strategy for running my home, which is comparable to running a small business, in ways that simply weren’t available to me before the implementation of digital solutions. When people say, “April! Omg, how do you do it all with 10 kids, a full-time job, and grad school?”…[Read more]

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    April M. Morton posted a new activity comment 1 year, 4 months ago

    Hannah thank you for sharing! This is my first time experiencing a John Lewis commercial! I say experience because it truly is. To produce content that doesn’t attempt to sell a product but still is powerful enough to promote a brand is #goals.

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    April M. Morton posted a new activity comment 1 year, 4 months ago

    Hannah! I could not agree more. Vogue gets it. Know. Like. Trust. This segment is one of my absolute favorites!
    One in particular that is an all-time stand out fave for me is Donatella Versace’s clip as she attempts to get people to stop pronouncing Versace, Ver SAH Chee and her expressed commitment to women’s empowerment. If anyone want to give…[Read more]

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    April M. Morton posted a new activity comment 1 year, 4 months ago

    This immediately brought to mind Spaceship Earth. At Epcot, this 16 minute ride has no whips, dips, or fast turns, but what an amazing experience! You travel back to the dawn of humanity, from when men were painting on walls to the invention of Gutenberg’s printing press. As the end of the ride nears, the experience continues. The ascension…[Read more]

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    April M. Morton posted a new activity comment 1 year, 4 months ago

    I’m wondering the same thing as Lesley. @Amanda you are an avid user of Reddit already. What do you think it will take to not only keep their existing base when they do go public and what moves will they need to make to position themselves as the powerhouse that you mentioned?

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  • Profile picture of April M. Morton

    April M. Morton wrote a new post, Charitable Giving is a Process, on the site April M. Morton 1 year, 6 months ago

    Have you ever had the experience of being in the final stages of checkout when the cashier asks if you would like to donate to this cause or that? Or how about round up your balance to the nearest dollar? In the […]

  • Profile picture of April M. Morton

    April M. Morton wrote a new post, Designing the playbook for building a TEAM., on the site April M. Morton 1 year, 6 months ago

    Most companies are forced to evolve to continue to meet the needs of the customer; however, if you walk into a typical K-12 classroom you are likely to see it structured in the same way that it was when your […]

  • Profile picture of April M. Morton

    April M. Morton wrote a new post, A Process For Your Process 🙂, on the site April M. Morton 1 year, 6 months ago

    You may have heard the quote, “The only constant in life is change” – Heraclitus. Why then is change resistance such a powerful force? So powerful in fact, that it is necessary to develop a strong process (chan […]

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    April M. Morton wrote a new post, Story Telling and Innovation – Nike nails it with "Nothing Beats a Londoner", on the site April M. Morton 1 year, 9 months ago

    When Wieden + Kennedy London, a creatively-driven communications agency, was tasked with the challenge to create a London-centric campaign for Nike, they knew that story telling and everyday Londoners would have […]

  • Profile picture of April M. Morton

    April M. Morton wrote a new post, Has DRIP Syndrome reached the level of a national crisis in education?, on the site April M. Morton 1 year, 9 months ago

     

    In 2020, the world’s data storage reached 40 zettabytes of data (that’s 40 trillion gigabytes)! With distance learning, the use of technology in education has hit unprecedented levels. With schools im […]

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