Angi Wesson

Congratulations, ladies! Both very well deserved promotions!

Awesome! Congratulations Becca!

Thank you Shameika! All awesome thoughts. I agree that we need something to really blow our minds. I feel like we are on the verge…the waiting is the hard part! Maybe we need to get out there and make it happen 🙂

Emily, i love that you brought this up. I had no idea Mayo did this test. I have had mixed results with different brands…and different targets. From my personal experience, brands that I manage with a younger audience have not required that extra link in the copy, but the older audience likes the link. I find this fascinating. I hate to make too…[Read more]

Good post Salvin!
One of my favorite brands is Naked Juice. They have created a long-term influencer strategy to reach a new segment of the market…not just the health-conscious consumer, but women interested in fashion and beauty. They work with a few influencers in each category. So for instance, in the fashion target, their influencer takes…[Read more]

Great post Mallory! I have worked on a few influencer campaigns for a few brands, mostly pet-related, but also for a new social media platform for college students. I have had GREAT experience working with macro and micro influencers. I’ve also worked with influencer agencies, which was a great experience and went it alone, organically growing a…[Read more]

Awesome post Collene…and as a single woman, I think I would give it a try. Number one reason being that I know there are millions of people already on the platform. However, I hope they are working hard to get rid of fake profiles. I have received so many random friend requests in the past month, it’s been obnoxious. I know 90% are fake. I don’t…[Read more]

Kudos on the wine and cheese! What a perfect fit 🙂 Hope you enjoyed the long weekend with some tasty food and beverages! Do you do online food shopping? I just wonder how they targeted you for that.

Also, big win for the U.S. Open and fashion. It also covered my newsfeed late last week! Interesting stuff. And good for Nike!

Thank you for the awesome comment Kiersten! I am also sorry to have trapped you with the DSW sale (sort of)! It’s a deep, dark hole that I will return to after I finish my last post.

I agree that ad targeting is really on point for me. I actually wish I received more like Bissell. I know that’s probably ridiculous to say, “I want more ads!”…[Read more]

Thanks Jonathan! If you find a coupon or code, definitely let me know! I’m finding it hard to spend nearly $300 on a vacuum. But, I will cave eventually!