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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Andrew Baer

Profile picture of Andrew Baer

@andrew-baer

Active 1 day, 1 hour ago
@andrea-mowers Hi Andrea! It was a pleasure working with you in our in class group assignments. I hope we can continue to work together in the future. I saw that you have a background in communications and social media. I have a background in film and media arts and have been working with social media at my current job. Maybe we could connect […] View
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  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, AI to Improve Race Day Performance, on the site Andrew Baer 1 month, 1 week ago

    Anyone that wants to make progress on their fitness is very likely to purchase some kind of smartwatch or fitness tracker. Apple, Fitbit, and Garmin are just a few companies that provide users the ability to […]

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, Super Bowl Ad PreReleases, on the site Andrew Baer 3 months ago

    The Super Bowl is the biggest sporting event of the year and that means millions of people are going to sit down and watch. Millions tune in to watch. Some watch because they enjoy the sport, some watch […]

  • Profile picture of Andrew Baer

    Andrew Baer posted a new activity comment 5 months, 3 weeks ago

    Hi Samantha,

    Great information in your article! I don’t really think I bought more leisure wear during the pandemic. I had plenty already. But I did not know Primark didn’t have an online store. I have only shopped there a handful of times and sometimes the quality isn’t the best, so I never thought of checking for an online site.

    I think…[Read more]

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  • Profile picture of Andrew Baer

    Andrew Baer posted a new activity comment 5 months, 3 weeks ago

    Hi Brandyn,

    This is a very interesting idea. I think it’s a good choice to start more incentives for people to recycle and if it could also help those in need then why not. I am not sure though if it is morally right to have the homeless be the ones cleaning up the streets. Most of the trash is probably produced by people that are better off…[Read more]

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  • Profile picture of Andrew Baer

    Andrew Baer posted a new activity comment 5 months, 3 weeks ago

    Hi Taylor,

    I have always loved the idea of smart devices. I think any type of tech I buy now should be an IoT device. So I feel like I have sold my soul to the devil when talking about the security flaws with them. I have many Google smart devices, smart security cameras and even a smart alarm clock set up around my home. It just seems…[Read more]

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  • Profile picture of Andrew Baer

    Andrew Baer posted a new activity comment 5 months, 3 weeks ago

    Hi Ryan,

    Great explanation of how IoT sensors placed in buildings could be life saving. I think it would be a good idea to start pushing for more of these in all buildings and even requiring it in new buildings or ones that are a little older. There are already so many codes that make sure buildings and other structures are safe, so why not…[Read more]

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  • Profile picture of Andrew Baer

    Andrew Baer posted a new activity comment 5 months, 3 weeks ago

    Hi Alexis,

    It sounds like implementing IoT into agriculture would be a great advantage for farmers and consumers. I see the topic of reducing food waste all of the time and it would be great to start right at the beginning of the chain. Food waste also occurs a lot because people only want the best looking produce. If using IoT could make more…[Read more]

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  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, Blockchain Will Save Supply Chains, on the site Andrew Baer 5 months, 4 weeks ago

    The pandemic and other contributing factors have created global supply chain disruptions. Many grocery store shelves are close to empty. A record number of container ships have been sitting at the Port of Los […]

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, Disruption from the DAOs, on the site Information Technology Management MIS 5001 Fall 2021 6 months ago

    A recent trend based on blockchain technology is DAOs. Decentralized Autonomous Organizations have been around for a few years and have recently been gaining more interest from regular people to billionaires […]

    • Profile picture of Chelle Johnson
      Chelle Johnson replied 5 months, 3 weeks ago

      Andrew,

      I honestly found the concept of blockchain to be a but confusing, so thank you for offering another example here. To answer your question, I think a decentralized organizational structure could be appealing and gain traction. People are becoming increasingly frustrated with how much more CEOs are making than their staff, and this could serve as a potential solution to this. The pay gap is insane! Check out this EPI report that I found: https://www.epi.org/publication/ceo-compensation-surged-14-in-2019-to-21-3-million-ceos-now-earn-320-times-as-much-as-a-typical-worker/.

    • Profile picture of Alexis Whyte
      Alexis Whyte replied 5 months, 3 weeks ago

      Hey Andrew!
      This is a super interesting post. I also didn’t really find the concept of blockchain to be super clear, but this is an interesting example. I really like the idea of DAOs and think they could definitely gain traction and popularity. The only barrier would be those that are in charge, if they’re not open to those “under” them making more money or potentially being more successful, then I can’t see them implementing this. Companies that care about their people would probably be more open to this, and I think it’s a great idea. It will be very interesting to see what companies will start to move towards this, and how other companies respond. Hopefully, huge disparity in company pay will be a thing of the past!

    • Profile picture of Brandyn Graham
      Brandyn Graham replied 5 months, 3 weeks ago

      Hey Andrew
      Great read and thought it was very informative. Personally I think blockchain is and will always be a tricky concept to explain but I know it is starting to be utilized in simple tasks to help systems run more efficiently. I think that the more that technology and cryptocurrency advance in everyday life, we will see decentralized organizational structures gain more popularity.

  • Profile picture of Andrew Baer

    Andrew Baer and Profile picture of Gabby GutierrezGabby Gutierrez are now friends 6 months, 3 weeks ago

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, New Era of Privacy Means New Era for Marketers, on the site Andrew Baer 6 months, 4 weeks ago

    Data that marketers receive from the consumers is one of the most important aspects they need to get specific information on an audience. Apple is shaking up the marketing industry in a big way after many […]

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, Fighting Wasteful Packaging, on the site Digital Marketing MKTG 5604 Fall 2021 7 months ago

    Household waste is a major problem in the world. Everyday I throw away packaging from something I bought at the grocery store.  The containers our goods are shipped in and stored in in our homes are likely thrown […]

    • Profile picture of Kirsten Overton
      Kirsten Overton replied 6 months, 2 weeks ago

      Hi Andrew,

      I was just going to ask how the retailer would offset the costs of reusable packaging and sure enough, you thought of that, too! I always feel extra guilty when I cannot recycle packaging from the grocery store or convenience stores. I actually got into a heated discussion about whether or not bananas belong in packaging at the grocery store. I love the idea of reducing as much packaging as possible. It would probably save the companies a lot of money. The only other struggle I could see the companies facing would be how to put advertising and details about the product on it without a lot of packaging. I’m sure it could be implemented. by stores like you mentioned with subscriptions, Costco, who don’t need to sell you specific brand items.

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, Data Security in Apple's Walled Garden, on the site Digital Marketing MKTG 5604 Fall 2021 8 months, 1 week ago

    It has been said over and over, but if you do not pay for a service online, then you are the product. Social media and other online platforms collect and sell data whenever possible, while most of their […]

    • Profile picture of Kirsten Overton
      Kirsten Overton replied 8 months, 1 week ago

      Hi Andrew,

      You bring up an interesting point about Apple. This reminds me of the legal battle between Facebook and Apple about how to treat consumer’s data. Apple has recently shifted its marketing and PR strategies to show consumers they’re protecting their data. It’s a brilliant strategy when we’re all watching Mark Zuckerberg sweat in court. You mentioned something I think goes unnoticed by some iPhone users. The ability to manage what data is being tracked is a huge upgrade for Apple. This is how they digitally set themselves apart from other companies and cover their own backs.

      Thanks for the post!

    • Profile picture of Hannah O'Hara
      Hannah O'Hara replied 8 months ago

      Hi Andrew! I think it is really interesting to explore the ethics of companies handling personal data. We trust Apple with banking, daily life, health and so much more of our lives so we should have faith that they are using our data properly rather than selling off data used through third party apps that track our interactions on the phone without having the app open. I find it more reassuring that I, as a user, have more control over the data being shared. I wish other companies could add additional layers of security to data protection as consumers are a very important stakeholder for any company.

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, Hollywood Sees Success for AI Technology, on the site Information Technology Management MIS 5001 Fall 2021 8 months, 1 week ago

    Most industries cannot keep AI from disrupting their conventional ways of operating, and Hollywood is no exception. AI seems to have endless uses for creating better products and higher profits. Hollywood […]

    • Profile picture of Kirsten Overton
      Kirsten Overton replied 8 months, 1 week ago

      Hi Andrew.

      Thanks for the great post. It’s so interesting to think of all of the ways AI can be used. It seems the possibilities are truly endless. Hollywood is a top industry for AI technology to predict human behavior. Films depend on audience engagement to determine success rate. This AI could also go as far as to predict which platform (theaters, streaming, etc.) the film’s targeted demographic is more likely to watch it on. Thus, increasing its box-office success.

      I’m glad you included the bias of these AI in your post, as well. The film industry is now struggling with identifying and overcoming biases as more diverse cast members, directors, and producers are introduced. It is definitely something to keep an eye out for, however; I love the idea of using AI in the film industry.

    • Profile picture of Ryan Hartman
      Ryan Hartman replied 5 months, 2 weeks ago

      Andrew,

      Very interesting post. To me, movies recently just haven’t had any appeal (with the exception to some). By allowing AI to detect which actors or directors we should use, is only going to further my opinion as there isn’t any change. AI takes the creativity out an inherently extremely creative industry.

  • Profile picture of Taylor Hemphill

    Taylor Hemphill and Profile picture of Andrew BaerAndrew Baer are now friends 8 months, 2 weeks ago

  • Profile picture of Andrew Baer

    Andrew Baer and Profile picture of Olivia FranciscoOlivia Francisco are now friends 8 months, 2 weeks ago

  • Profile picture of Sara Valko

    Sara Valko and Profile picture of Andrew BaerAndrew Baer are now friends 8 months, 2 weeks ago

  • Profile picture of Andrew Baer

    Andrew Baer posted an update in the group Group logo of Social MediaSocial Media 8 months, 2 weeks ago

    Hi everyone! I’m excited to join this group and hear about different experiences with social media. I mostly post videos on IGTV and am looking to learn more about growing audience engagement. Can’t wait to learn more about everyone’s tips and tricks for different social media platforms!

  • Profile picture of Andrew Baer

    Andrew Baer commented on the post, My Interests, on the site Hannah O'Hara 8 months, 2 weeks ago

    Hi Hannah,
    I think your interest in photography is really cool! I also got into photography at a young age which led me to be interested in filmmaking and the entertainment industry. It’s awesome that you use a film camera. I’ve only really ever used digital cameras, but I know film cameras have recently been popular again. I have been thi…[Read more]

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  • Profile picture of Andrew Baer

    Andrew Baer posted an update 8 months, 2 weeks ago

    @andrea-mowers Hi Andrea! It was a pleasure working with you in our in class group assignments. I hope we can continue to work together in the future. I saw that you have a background in communications and social media. I have a background in film and media arts and have been working with social media at my current job. Maybe we could connect and…[Read more]

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