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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Andrea Mowers

Profile picture of Andrea Mowers

@andrea-mowers

Active 6 months ago
@regina-olkowski It was great working with you the other evening on our presentation. You had great ideas for our clothing app concept! We both have similar interests in Customer Relationship Management as well as social media. I look forward to working with you in the future! View
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  • Profile picture of Andrea Mowers

    Andrea Mowers posted a new activity comment 6 months, 2 weeks ago

    This is the question of the week. While many thought the widespread layoffs and employees quitting would run Twitter into the ground, Musk noted that the platform is actually seeing a surge in users as they flock to send what could potentially be their last tweet. Many users tweeted out personal stories for how Twitter has changed their lives for…[Read more]

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    Andrea Mowers posted a new activity comment 7 months, 3 weeks ago

    Thanks, Regina! This is news to me. I totally agree with the points above that this is a great way to make your customers feel like they are being heard while drumming up a lot of attention online for both brands.

    I must say that I am skeptical there isn’t already an agreement in place between Kraft Mac & Cheese and McDonald’s. Maybe I am a…[Read more]

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  • Profile picture of Andrea Mowers

    Andrea Mowers wrote a new post, Microservices to upend financial industry, on the site Andrea K. Mowers 7 months, 4 weeks ago

    Microservices-based architecture has already disrupted car hailing and media streaming services. Next up? The financial industry.

    While banks have been digitizing their services more and more over the years, […]

  • Profile picture of Andrea Mowers

    Andrea Mowers posted a new activity comment 8 months ago

    Social media is an area that is being supplemented greatly by AI. There are settings on various platforms like HubSpot, Sprout Social and others that automatically create social posts that are generated from the url that is pasted into the scheduler. This saves our social media managers time in drafting the post because they can skip to the…[Read more]

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    Andrea Mowers wrote a new post, Future of Open Banking Fueled by Gen Z, on the site Andrea K. Mowers 8 months ago

    Banks and other financial institutions in the U.S. will likely follow the path of the United Kingdom (UK), Australia and other nations to give their customers control over their data and help them to more easily […]

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    Andrea Mowers wrote a new post, Meet Our Team, on the site CreditVisible 8 months, 2 weeks ago

  • Profile picture of Andrea Mowers

    Andrea Mowers wrote a new post, Alexa, play "poop", on the site Andrea K. Mowers 8 months, 2 weeks ago

    Only 7 percent of Americans owned smart speakers such as the Google Home or Amazon Echo just five years ago. Today, that percentage is more than 24 percent. The most dominant use of in-home smart speakers is to […]

  • Profile picture of Andrea Mowers

    Andrea Mowers wrote a new post, Going Agile for Virtual Event Planning, on the site Andrea K. Mowers 10 months, 2 weeks ago

    Around this time two years ago, my fellow coworkers and I were anxiously awaiting a decision from our board of directors about whether or not our annual conference, which was to be held that following November in […]

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    Andrea Mowers wrote a new post, Onboarding members for success, on the site Andrea K. Mowers 11 months ago

    As mentioned in a previous post, my role supports member communications and engagement. In order to be successful as an organization, we need the right people to receive the right information at the right […]

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    Andrea Mowers wrote a new post, Member Retention through Process Improvement, on the site Andrea K. Mowers 11 months ago

    The problem

    Business consolidation in the agricultural retail sector is a critical threat to the business model of my company, Agricultural Retailers Association (ARA), which is a trade association funded […]

  • Profile picture of Andrea Mowers

    Andrea Mowers wrote a new post, Into the Weeds with Google Analytics 4, on the site Andrea K. Mowers 1 year, 1 month ago

    In my class post, Google Analytics 4 Does it Better, I described how the update to Google Analytics will arm marketers with better insights about their customer’s journey despite the transition away from the go-to […]

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    Andrea Mowers wrote a new post, A Continuously Improving Marketing Strategy, on the site Andrea K. Mowers 1 year, 3 months ago

    A marketer’s job is never done. There is always room for continuous improvement when it comes to optimizing a user’s experience on the website using a desktop computer, improving email performance, increasing […]

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    Andrea Mowers and Profile picture of Rebecca ZinnRebecca Zinn are now friends 1 year, 5 months ago

    Rebecca Zinn

    @rebecca-zinn

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  • Profile picture of Andrea Mowers

    Andrea Mowers posted a new activity comment 1 year, 6 months ago

    Hi Megan, this is a great example of how developments in AI can make our lives easier than ever. In today’s world, time is money, and this innovative technology would save both the customer and the retailer time as the customer can skip a trip (or two depending on if you purchased the right shade the first time) to the store and the retail company…[Read more]

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    Andrea Mowers wrote a new post, "Get real" to win over Gen Z, Millennials, on the site Andrea K. Mowers 1 year, 6 months ago

    There are so many generational differences between generation Z, which are people born between 1996 and now, and millennials, which include those born between 1977 and 1995, whether it be their professional […]

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    Andrea Mowers wrote a new post, IoT Integrates Renewables in Main Energy Grid, on the site Digital Marketing MKTG 5604 Fall 2021 1 year, 6 months ago

    Just as the U.S. energy sector is growing to make more room for solar, wind and other renewable energy sources in addition to traditional oil, gas and coal, IoT is emerging as a big game-changer in terms of […]

    • Profile picture of Krupa Bhatt
      Krupa Bhatt replied 1 year, 6 months ago

      This is an interesting read Andrea!
      If anything that the past couple of years has taught us about the impact of climate change is that preventive measures need to be put in place. With the use of AI technology, we can not only initiate alerts but also help them act on stopping/fixing that incident. Before the pandemic hit my office building had some sort of gas leakage and we had to evacuate from the building. Turned out almost all the buildings on our street were being evacuated for the same reason. Our building is fairly new and it’s all tech-savvy so we did in fact have a system in place where the gas leak was identified and stopped at the right time. Speaking of renewable energy, I think the technological firms need to understand that this is a more current issue now than it ever was. Once they find solutions that work the marketers will have an opportunity to actually “market” the optimized energy.

  • Profile picture of Andrea Mowers

    Andrea Mowers wrote a new post, IoT, an Event Planner's Dream, on the site Digital Marketing MKTG 5604 Fall 2021 1 year, 7 months ago

    For many event planners, the first day of attendee check in for their conference is hell on earth. Most attendees arrive at the same time to check in as they create a long line and often ask the same questions as […]

    • Profile picture of Montrease Cottle
      Montrease Cottle replied 1 year, 7 months ago

      Hey Andrea,

      I remember going to a big conference and checking in took hours. I got up to the table and saw they had a stack of papers with everyone’s name on it and they were just highlighting us off as we came, so annoying! I like this AI solution, it’s simplistic but very effective and honestly important to the experience of everyone attending the event. Thanks for sharing!

    • Profile picture of Brianna Clyburn
      Brianna Clyburn replied 1 year, 7 months ago

      Hi Andrea, I absolutely love this idea! I worked in Admissions at Montclair State (where I did undergrad) and we actually used a variation of what you outlined above for our Open Houses and Accepted Student Days. We used it on a more basic level of checking in and providing an agenda for the day but I think your points about actually collecting data from it is brilliant. Most of the time people collect feedback from post event surveys but something like this would allow you to track certain things in real time which, to your point, could help those running the event figure out what’s working and what needs a little more focus/attention to draw in a crowd. Great post!!

    • Profile picture of Megan Sharkey
      Megan Sharkey replied 1 year, 7 months ago

      Andrea, what a great read!
      This is such a great idea! My best friend is an event planner, and I am currently planning a conference for my job, so this hit home for me!
      In terms of COVID, having this technology to contact everyone quickly and in such an easy way will make it a lot easier to handle. Guests can also feel confident when attending these events that if something happens and a guest gets sick, they will be the first to know rather than finding out way later or even getting sick before they find out.
      To answer your second question, the information gathered from one event could determine interest levels of guests, what they did and didn’t like, and overall who attended in terms of companies/industries. All this information could focus on future events so more guests can have an enjoyable experience and ultimately recommend the event/company to other potential guests.

  • Profile picture of Andrea Mowers

    Andrea Mowers posted a new activity comment 1 year, 7 months ago

    Hi Samantha, since my final project group is tackling Forever 21’s mistakes, your post is super interesting. Also, my previous segment and targeting case assignment focused on Abercrombie & Fitch and how they can improve both their in-store experience as well as their digital presence to better target generation Z customers who show preferences…[Read more]

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    Andrea Mowers wrote a new post, Building Trust with AI Ethics, on the site MS-Digital Innovation in Marketing 1 year, 7 months ago

    As artificial intelligence improves, algorithms will get “better” at delivering you the content you want to see, and the ethical issues that come with these advances must evolve right along with the technology if […]

  • Profile picture of Andrea Mowers

    Andrea Mowers posted a new activity comment 1 year, 7 months ago

    The comments above point to how influential social media is in forming opinions and motivating certain behaviors. As many of us were confined to our homes during the pandemic, we were heavily relying on digital media like steaming services and social media for entertainment and an escape from our mundane lives. And because we weren’t going out and…[Read more]

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