@amy-leist
Active 3 years, 8 months ago-
Amy Leist posted a new activity comment 4 years, 5 months ago
To remain competitive with Instagram, I do agree that Snapchat needs to appeal more to older users. It is currently so widely used by young people. I am not sure if they will be successful in attracting 34 year olds and older. It will be interesting to see how Snapchat plans to do this. Maybe by providing more content that appeals to that demographic?
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Amy Leist posted a new activity comment 4 years, 5 months ago
I don’t see this feature taking off. There are already two platforms, Snapchat and Instagram, that users post stories on and engage with while attending events. For me personally, watching users’ stories from the same event on yet another platform seems annoying and frivolous. I think Facebook should focus less on stories and leave it to Instagram…[Read more]
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Amy Leist posted a new activity comment 4 years, 5 months ago
I think this is a great move for AirBnB! The ability to make restaurant reservations and read reviews on the app will be an effective way to streamline the customer’s experience of traveling.
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Amy Leist posted a new activity comment 4 years, 5 months ago
I found all my Black Friday deals from emails from brands I’m subscribed to or by visiting brands’ websites. It’s easy this way because I can see all the deals from brands I regularly shop from right in my inbox and can click on the link to go straight to the website to make a purchase. I think emails are the best way to target consumers who have…[Read more]
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Amy Leist wrote a new post, No Shame in Public Streaming, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 6 months ago
How often do you see someone watching TV or movies while waiting in line at a store or traveling on public transportation?
Netflix is studying how consumers consume its content in public. More and more users […]
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Amy Leist wrote a new post, Facebook Fights Revenge Porn By Asking for Nudes, on the site Social Media Innovation – Fall 2017 4 years, 6 months ago
Facebook is testing a new technology in Australia to prevent revenge porn. Facebook is asking users to send their nude photos or videos to Messenger to help Facebook prevent it from being shared on its […]
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Amy Leist wrote a new post, VR: The Future of Live Sports?, on the site Amy Leist 4 years, 6 months ago
Intel has entered into a partnership with Turner Sports to allow NBA fans to watch games on TNT in a new and exciting way. Beginning with the 2018 NBA All-Star game, fans will be able to watch games in virtual […]
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Amy Leist wrote a new post, VR: The Future of Live Sports?, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 6 months ago
Intel has entered into a partnership with Turner Sports to allow NBA fans to watch games on TNT in a new and exciting way. Beginning with the 2018 NBA All-Star game, fans will be able to watch games in virtual […]
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Amy Leist posted a new activity comment 4 years, 6 months ago
I love the polls feature! I think it’s a fast and easy way for brands to get feedback from its social fans. I personally like to answer them because it shows the results immediately, which I always find very interesting.
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Amy Leist wrote a new post, Clinique's Take the Day Off Challenge, on the site Amy Leist 4 years, 6 months ago
Every year during the month of October, The Estée Lauder Companies raises money for its Breast Cancer Awareness Campaign. Over the past 25 years of the campaign, Estée Lauder has raised more than $70 million to f […]
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Amy Leist wrote a new post, Clinique's Take the Day Off Challenge, on the site Social Media Innovation – Fall 2017 4 years, 6 months ago
Every year during the month of October, The Estée Lauder Companies raises money for its Breast Cancer Awareness Campaign. Over the past 25 years of the campaign, Estée Lauder has raised more than $70 million to f […]
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Amy Leist posted a new activity comment 4 years, 6 months ago
I am happy to hear Netflix will be increasing its original content. Most of the shows I currently watch on Netflix are its original shows. It will be interesting to see how they do with original content as 50% of their library.
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Amy Leist wrote a new post, Snapchat: Netflix and Amazon’s Newest Competitor, on the site Amy Leist 4 years, 7 months ago
Snapchat recently announced it will be partnering with NBCUniversal to create digital content to debut on the Snapchat platform. The content will be short, ten minute original TV shows and will be shot […]
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Amy Leist wrote a new post, Snapchat: Netflix and Amazon's Newest Competitor, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago
Snapchat recently announced it will be partnering with NBCUniversal to create digital content to debut on the Snapchat platform. The content will be short, ten minute original TV shows and will be shot vertically. […]
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Amy Leist wrote a new post, Digital Analysis, on the site RentZen 4 years, 7 months ago
Advertising: an ad publishing network connect to system (homegrown or third-party)
Pros and Cons
Third-party integrations:
Pro: the expertise is left to the third-party
Con: […]
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Amy Leist wrote a new post, My Interview with Kate Irish, on the site Amy Leist 4 years, 7 months ago
Kate is currently an MS student in the Digital Innovation in Marketing program at the Fox School of Business at Temple University. Kate attended Rowan University for undergrad and graduated in 2012. “I started c […]
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Amy Leist wrote a new post, Clickable Brand Labor Day and Back to School Posts, on the site Amy Leist 4 years, 8 months ago
Over the Labor Day weekend and preceding weeks, many brands were posting content relating to the Labor Day holiday and going back to school. I came across a few posts via social media that I found interesting and […]
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Amy Leist wrote a new post, 5 Headlines That Caught My Attention, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 8 months ago
1. Here’s Why You Can’t Block Mark Zuckerburg on Facebook
I saw this article shared on Facebook and it caught my attention because I wondered why someone would want or need to block Mark […]
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Shameika Ejiasi and
Amy Leist are now friends 4 years, 9 months ago -
Melissa Newman and
Amy Leist are now friends 4 years, 9 months ago - Load More
