@amber-bethune
Active 6 months, 2 weeks ago-
Amber Bethune wrote a new post, (no title), on the site SocialScope 6 months, 2 weeks ago
Click here to see Project Deck
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Amber Bethune wrote a new post, Project Deck, on the site SocialScope 6 months, 3 weeks ago
Click the link to see the Project Deck
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Amber Bethune wrote a new post, (no title), on the site SocialScope 6 months, 3 weeks ago
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Amber Bethune wrote a new post, tester, on the site SocialScope 6 months, 3 weeks ago
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Amber Bethune wrote a new post, November 13, 2021 (Collie), on the site SocialScope 7 months, 1 week ago
Meeting with Collie (Consultant)
Collie suggests for us to:
Make a chart for the KPI’s
Include a benchmarkOther zoo’s that do this or Please Touch Museum
Find membership benchmarks
Where are […] -
Amber Bethune wrote a new post, Slide Deck – 2nd Draft, on the site SocialScope 7 months, 3 weeks ago
Click the link below to preview to the 2nd draft of the slide deck:
CLICK HERE FOR PRESENTATION
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Amber Bethune wrote a new post, Yes, I accept your cookies!, on the site Amber Bethune 7 months, 3 weeks ago
It’s Thursday evening and everyone in my house has just fallen asleep, and so I start to scroll on Instagram! There was a gorgeous top on an Express.com Ad, so I clicked on it, but could not see the entire shirt u […]
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Amber Bethune wrote a new post, (no title), on the site SocialScope 7 months, 3 weeks ago
Thank you for watching the prototype of the Philadelphia Digital App that was presented in our slide deck presentation. If you would like to see the prototype, click here. For guidance, click the two videos below […]
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Amber Bethune wrote a new post, Marketing Channels, on the site SocialScope 7 months, 3 weeks ago
SocialScope wants the Philadelphia Zoo to be seen as more than “just a Zoo”. We want to provide the community with a place of further education and entertainment for all ages.
Utilizing social media is a must, […]
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Amber Bethune wrote a new post, Letter to Company Leader, on the site SocialScope 7 months, 3 weeks ago
__________________________________________________________________________________________________
To: Neil Batiancila, Chief Digital Officer, Philadelphia Zoo
From: SocialScope Digital Marketing
Subject: […]
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Amber Bethune posted a new activity comment 7 months, 3 weeks ago
I think its amazing to see very large company who do well (profit wise) and have no app, and much smaller businesses who do have apps. I do see a trend for small business to want to have apps, only because I think they think they should and not because it makes their business better for their target audience. I do agree with Amanda, small…[Read more]
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Amber Bethune wrote a new post, November 8, 2021, on the site SocialScope 7 months, 3 weeks ago
11/8 Prototype/Memo to Company, Marketing Channels
Memo
Flip it in the beginning
Start with saying we have an opportunity
Don’t start with saying that they are technology lagging – Rework it so it c […] -
Amber Bethune posted a new activity comment 8 months ago
Not sure how I feel about this name change, especially since it is so different than the original name. I understand the new name and why it is, but from a study I saw about Facebook users, it should that most users where of the age 25-34, and the second group of most distributed users are from 35-44. A lot of my family that are “older” use…[Read more]
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Amber Bethune posted a new activity comment 8 months, 1 week ago
I dislike change!!! And hate that Facebook is changing their name -and wonder how long people will continue to call Facebook by its original name. I think this is a ploy for Mark Zuckerberg to either save his reputation and detach himself from negative press, or have more control over the platform. This reminds me of when I worked as a banker for…[Read more]
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Amber Bethune posted a new activity comment 8 months, 1 week ago
Wow 4%? Seems pretty low on a percentage scale, however it has me wondering the why the 4% opted in the first place (and wish there was a way to find out). BTW Kathryn, you had me at SCRATCH AND SNIFF!!!! Did this really happen? Because i would love to see this type of credit card offer!!!!
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Amber Bethune wrote a new post, September 13, 2021 (Collie), on the site SocialScope 8 months, 2 weeks ago
Meeting with Collie (Consultant)
App should be a part of the membership
Family membership. Parents can have a set amount of “keys” that can be given to other family members, preferably kids. These key […]
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Amber Bethune wrote a new post, September 20, 2021, on the site SocialScope 8 months, 2 weeks ago
Meeting with Amy and Becca
How can we bring back the visitors, specifically members in a digital aspect
Incorporate school/educational industry, one off visitors
Get more in depth with the marketing […] -
Amber Bethune wrote a new post, August 23, 2021, on the site SocialScope 8 months, 2 weeks ago
Who Are We?
Decide if we are a hired internal team that works at the zoo or an Outside Consulting Agency
In-App Ideas
Include Receiving Tickets
A Game for Kids to Scan QR codesReceive a […]
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Amber Bethune wrote a new post, Social media platforms for kids!!??, on the site Amber Bethune 8 months, 3 weeks ago
I was browsing on social media (Instagram to be exact), and had not noticed my 4 year old watching me scroll for all of 6 minutes before she asked me what was I doing. When I told her I was on Instagram, she asked […]
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Amber Bethune wrote a new post, Data Analysis, on the site SocialScope 8 months, 3 weeks ago
Based on the AZA, 32% of families make over $100,000. While that is important, we would like to focus on the majority 68%. Since they make less than $100,000, they will be less willing to buy the zoo’s m […]
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