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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Amanda Ribarchik

Profile picture of Amanda Ribarchik

@amanda-ribarchik

Active 1 year, 9 months ago
@adrienne-gervasio HI Adrienne – It was a pleasure to meet you at the Fox and DIM events this past summer. Since I’ve always worked for a large organization, it was particularly interesting to hear how marketing works within a small firm. I look forward to hearing more throughout the year! View
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  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik posted a new activity comment 4 years, 7 months ago

    I agree that paying attention to customer sentiment is a must anymore. Having real-time reaction could be a make or break moment when social media is so immediate

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  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik posted a new activity comment 4 years, 7 months ago

    While I think it’s great that Facebook is making these changes, I wonder how much of a difference it’s going to actually make. Considering how frequently users read and share without fact checking at all, I wouldn’t be surprised if it ultimately made little difference. Facebook is rife with confirmation bias. It mostly relies on audiences wanti…[Read more]

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  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik posted a new activity comment 4 years, 7 months ago

    Oh I definitely agree that mobile is the future and it’s amazing that a number of retailers haven’t yet embraced their mobile UI. This could be a “keep moving or die” kind of moments

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  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, Watch Your Mouth: Treading social media waters safely, on the site Amanda Ribarchik 4 years, 7 months ago

    As more and more people expose their daily lives on social media, both the good and the bad come to fore.

    With companies creating more of a presence in social media, fear arise that the actions of their […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, Social media as a mobilizing force, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

    On the morning of November 28th, a 24 year old woman was on her way to work, commuting by bike westbound in a buffered bike lane on Spruce St in Philadelphia. Beside her in the trafic lane was a trash truck. […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, The $2B Cyber Monday Market, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago

    So, did you buy anything this past Cyber Monday?
    If you did, did you happen to make a purchase on your mobile device?
     

    Cyber Monday 2017 turned out to be the largest online shopping day in hsitroy, with […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, Social Media reach and a tool for activism, on the site Amanda Ribarchik 4 years, 7 months ago

    On the morning of November 28th, a 24 year old woman was on her way to work, commuting by bike westbound in a buffered bike lane on Spruce St in Philadelphia. Beside her in the trafic lane was a trash truck. […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, Reaching people where they are, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago

    Where are consumers at any given point of the day?

    TV ads reach them in the evenings when they’re watching television programs. Billboards reach them when they’re on their daily commutes. Desktop-specific opti […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, The Sound of 280 Characters, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

    What is the sound of 280 characters?
    As soon as Twitter expanded its character limit to 280 characters, London Ambulance posted the above tweet with an ambulance emoji and the transliteration of their siren. […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, 11/6 Minutes, on the site Social Llamma 4 years, 7 months ago

    11/6 – Capstone Meeting
    Notes:
    Slide Deck

    First or second slide should illustrate “Why Us”

    Think of it like pitching to investors.
    “Here’s why, here’s the data to support it, here’s the trends” […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, 11/5 Minutes, on the site Social Llamma 4 years, 8 months ago

    11/5 – Mentor Meeting with Josh
    Notes:
    App prototype

    If you sign up for notifications, you’ll get alerts
    In future – sponosored specials on promotions and deals
    Need explanation for hotspots.  Not […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, Fast Food for Thought: The Evolution of a Viral Post, on the site Amanda Ribarchik 4 years, 8 months ago

    Take a quick look at the following list of people. What do all of them have in common?

    It’s an ecclectic mix of people, but if you answered “The Spice Girls and a bunch of guys named Herb,” or “The pe […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, 11 Herbs and Spices, on the site Social Media Innovation – Fall 2017 4 years, 8 months ago

    Take a quick look at the following list of people. What do all of them have in common?

    It’s an ecclectic mix of people, but if you answered “The Spice Girls and a bunch of guys named Herb,” or “The […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik posted a new activity comment 4 years, 8 months ago

    Amusingly, I was just in the middle of writing up a post EXACTLY like this about this same subject. The fact that really gets me is that this isn’t the first time that they’ve run into this issue. And yet….

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  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, 10/9 Minutes, on the site Social Llamma 4 years, 8 months ago

    10/9 – Capstone Meeting
    Notes:
    Data 

    Make data more interesting
    Graphic/ Infographic treatment
    Include current graphs in slide deck appendix
    Look at how many people have mobile devices as they go […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, An Interview with Jacqueline Stroeber, on the site Amanda Ribarchik 4 years, 8 months ago

    We were assigned to interview a classmate and find an interesting way to present them through a content marketing piece.
    So, just who IS Jacqueline Stroeber?

    • Profile picture of Amy Lavin
      Amy Lavin replied 4 years, 8 months ago

      Very cool, @amanda-ribarchik!

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, Data & Process Model, on the site Social Llamma 4 years, 9 months ago

    As we aim to connect patrons with their ideal bar or restaurant experience, research indicates preferences which Social Llamma can leverage, including:

    Smartphone usage
    Location and Convenience […]

  • Profile picture of Amanda Ribarchik

    Amanda Ribarchik wrote a new post, Social media does Labor Day and Back to School, on the site Amanda Ribarchik 4 years, 9 months ago

  • Profile picture of Shenika Balfour

    Shenika Balfour and Profile picture of Amanda RibarchikAmanda Ribarchik are now friends 4 years, 10 months ago

  • Profile picture of Jen Armstrong

    Jen Armstrong and Profile picture of Amanda RibarchikAmanda Ribarchik are now friends 4 years, 10 months ago

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Fox School of Business

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