MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business

Activity

  • Profile picture of Amanda Nunan

    Amanda Nunan posted an update 2 years, 3 months ago

    @dan-martin I am so excited to be working with you this year. With all of experience you have, especially as a Marketing Technology manager, what do you think is the largest hurdle for most marketing projects?

    • Profile picture of Dan Martin
      Dan Martin replied 2 years, 3 months ago

      I think the largest hurdle is probably organizational buy-in. It can be a challenge to get everyone on the same page as to why you need xyz tool to improve your marketing