@alyssa-cole
Active 11 months, 2 weeks ago-
Alyssa Cole wrote a new post, Try Out the App!, on the site Capstone 2019: UrCue Marketing 2 years, 5 months ago
To give you an idea of how UrCue works, we’ve created a hi-fidelity prototype.
The Urcue app combines social features of niche communities, like Goodreads and Songkick, with the convenience of wallet-based sub […]
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Alyssa Cole wrote a new post, 12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn, on the site Capstone 2019: UrCue Marketing 2 years, 5 months ago
Present: Holly Nelson, Jeremy Mancini, Nicoli Sinclair, Alyssa Cole, Kricket Robinson, Jerry Salsini, Amy Lavin, Becca Zinn.
HOLLY: Is a pitch to a client okay? It determines what is in the actual […]
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Alyssa Cole wrote a new post, Developing a social media policy without stifling expression, on the site Alyssa Cole 2 years, 5 months ago
As I have taken over much of the day-to-day content creation for the Wilma Theater’s social media, I have encountered some issues getting staff members to participate in promoting the Wilma on social media, […]
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Alyssa Cole posted a new activity comment 2 years, 5 months ago
The one at 15th and Market closed nearly as soon as it opened. Where are you thinking?
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Alyssa Cole wrote a new post, 11-26-19 Meeting Notes w/ Steve Sclarow, on the site Capstone 2019: UrCue Marketing 2 years, 5 months ago
Notes with Steve Sclarow
Meeting 11/26
Present: Alyssa Cole, Jeremy Mancini, Holly Nelson, Kricket Robinson, Jerry Salsini and Steve Sclarow
JEREMY: Review pitch deck with Steve for […]
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Alyssa Cole wrote a new post, My Cat, the Next Influencer (shh…don't tell her about money), on the site Alyssa Cole 2 years, 6 months ago
Now that I am looking at having a lot more time on my hands, it may be time to get my pet’s Instagram bringing in a second income. She’s never really understood about money, and my greatest ambition is to be a […]
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Alyssa Cole wrote a new post, Breaking through the noise at E3 with Ubisoft's social media war room, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 6 months ago
In 2014, Ubisoft came to the Electronics Entertainment Expo ready to release 7 blockbuster titles. In order to break through the event, they pre-planned their social media content and had plans in place for […]
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Alyssa Cole wrote a new post, Developing a Plan to Redesign and Continuously Improve the Wilma Theater Website, on the site Alyssa Cole 2 years, 6 months ago
I’m very lucky to work in a non-profit space where I am given lots of opportunities that a corporate job would never think to give someone with my level of experience. One of these fun projects will be project […]
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Alyssa Cole wrote a new post, 10-24-19 Meeting Notes w/ Lori Feldman, on the site Capstone 2019: UrCue Marketing 2 years, 6 months ago
Attendance:
Lori
Holly
Jeremy
Jerry
Nicoli
AlyssaAbsent:
KricketAgenda Items: Improving Storytelling for Final Presentation
Jeremy – Updates Lori on core focus, phases of deve […]
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Alyssa Cole wrote a new post, Ellevest and Chase: Different Approaches for Social Media Success, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 7 months ago
Chase and Ellevest are using Twitter and LinkedIn respectively to further engage with their target audiences. When I started researching this post, I didn’t expect to see content targeted specifically for women […]
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Alyssa Cole posted a new activity comment 2 years, 7 months ago
I definitely don’t skip school nights. If I win on a Wednesday, I’m going. 😀
Hamilton’s app has made the lottery process easier than for other shows. Honestly, if you want a cheap ticket to any show that isn’t a huge hit, you’d normally go to the box offices for a rush ticket (these are generally people who didn’t pick up their tickets, or…[Read more]
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Alyssa Cole posted a new activity comment 2 years, 7 months ago
I will also say: somehow their business accounts make an even bigger mess of orders, returns and accounting, so we are using an individual Prime account, shared across the theater.
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Alyssa Cole posted a new activity comment 2 years, 7 months ago
I’ve had the same issue with size when using the AR previews. We tried it at the theater when looking at sofas for sets on Wayfair. But because our space is so huge, it can’t really scale it correctly, or even get close. While they really package AR as a convenient feature, it tends to make more problems in my world than it can fix. We just wind…[Read more]
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Alyssa Cole wrote a new post, T-Shirts, Video Games, and the Ads I've Never Seen, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 7 months ago
I’m with Evelyn; not a huge fan of social media. Anyone remember when the internet was a fun and lawless land where you interacted with strangers instead of coming to slowly hate friends, family, and annoying […]
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Alyssa Cole posted a new activity comment 2 years, 7 months ago
I have a feeling the difference is that the $11 figure is probably coming from someone who is selling advertising space. I saw it repeated, but like anything on the internet, who know where it came from.
I hope you are right as well, that people will see less of the return they expect. #ad may not deter people from purchase, but the glut of…[Read more]
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Alyssa Cole wrote a new post, When you know your friendly neighborhood influencer, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 8 months ago
Outside of artwork, I am not particularly interested in buying much of what I see on social media. Some of that could be the influencers I follow. After all, there’s only two of them: LJ and Anthea. Being an […]
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I really enjoyed reading your perspective! I think that what you mentioned is true about influencer marketing being more successful when the consumer is consuming content from influencers that are involved in what interests them. It is definitely becoming a very saturated market, as you also mentioned. I am very curious to know more about the stat that you included about beauty brands making $11 for every $1 spent on influencer marketing — the beauty brand that I work for has a goal of making a 3.0 ROI on all influencer spends (and that has been a tough goal to meet as of late). This could possibly be considering brand awareness efforts rather than just sales-driven initiatives. Maybe this is why many influencers that I talk to initially pitch rates that are about 5x (or more) what I would ever consider paying them. Others that I talk to that are in this industry or who use this type of marketing in their companies, think that the saturation will eventually lessen as rookie brands aren’t seeing the type of return that they expect, and start to abandon this strategy (I certainly hope this is the case for ALL of our sakes!). We’ll see what happens!
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I have a feeling the difference is that the $11 figure is probably coming from someone who is selling advertising space. I saw it repeated, but like anything on the internet, who know where it came from.
I hope you are right as well, that people will see less of the return they expect. #ad may not deter people from purchase, but the glut of influencer content is exhausting and at points for everyone, irrelevant. Plus the cultural backlash toward the idea of influencers is a factor. Remember they killed two of them in American Horror Story: Hotel? Then immediately regretted it when they were stuck with them forever? I’m more inclined to believe that influencers are a quirk of this moment of the development of the internet and social connection. Just like Facebook Games were.
When trying to set my cat’s account up as an influencer, I was getting such crappy offers that I abandoned the idea. And I’d have done it for free toys for that picky little fluffernutter. If you’ve got any leads on that…LMK.
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Alyssa Cole wrote a new post, Kill the app, simplify the mobile experience, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 8 months ago
I am the opposite of Cliff; I have almost every notification turned off on my phone. I have badges turned off on everything except my Outlook app. If something beeps or buzzes, I want it to be important. […]
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Great Post Alyssa!
I am a big believer of customer loyalty in regards to mobile strategy, implementing efficient solutions to enhance user experience. IKEA should definitely optimize its App with push notifications, better rewards systems, using QR code scan, archiving past payment history on-app and of course taking advantage of the content derived from products in its brick and mortar. IKEA can most likely work out alignments with publishers, adding to the appeal of the user experience and look of the app by offering e-books or even coupons when downloading freebies or content, for the sake of customer retention. I am not a die-hard IKEA fan (no pun intended), but having poor search optimization with keywords like ‘ceiling fan’ via its data-bases in the U.S. or naming whole product lines after Swedish islands may work better in Asgard then the states. Continuity in content, marketing and measurement across all channels is key for a well established brands like IKEA – namely when loyal customers are having second thoughts, this will be a great missed opportunity for IKEA, especially in terms of customer lifelong value.
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Alyssa Cole posted a new activity comment 2 years, 8 months ago
I’m also curious what tools people find useful. Right now, my company isn’t using anything, though I hear there’s a spreadsheet of post ideas, which doesn’t seem any more helpful than the 5 “can you put this on social media?” emails I get daily.
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Alyssa Cole posted a new activity comment 2 years, 8 months ago
I got permission to buy the full thing for the office! I’d been looking forever at their ads, and i can say i love it as much as everyone (except marketing) hates Trello.
I’ll let you know how the switch goes. We’ve been doing all these manual processes for a long time, and breaking people out of that is difficult.
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Alyssa Cole posted a new activity comment 2 years, 8 months ago
Ooh, I specifically upgraded my OS when they added the ability to text from a computer. I love it. Much more than I love messaging on my actual device. If I’m in a group text with you, I probably have it muted.
I will say that I wish notifications overall worked better. There are too many, most aren’t important, and you’re right, they are…[Read more]
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