@alexis-whyte
Active 1 day, 9 hours ago-
Alexis Whyte posted a new activity comment 2 days, 13 hours ago
Hey Andrew!
This was a great post. I’m a big Disney fan, and honestly, cheered when I found out Chapek was out. I agree that it’s unlikely that Apple will purchase Disney. It just doesn’t make sense, the companies are too different and it would add a lot of new facets to manage within Apple, like the Disney parks, etc. Even with their…[Read more] -
Alexis Whyte posted a new activity comment 3 days, 8 hours ago
Hey Arpana! This was such a comprehensive and interesting post. I completely agree that your organization doesn’t seem to need an app right now. I can’t think of a business or company I know well that doesn’t have an app off the top of my head. However, my current company does not have one and I think it’s the right choice. I work for a very sm…[Read more]
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Alexis Whyte posted a new activity comment 4 days, 12 hours ago
Hey Janice!
I totally understand how you’re feeling – I only want to download apps I want, not apps that I’m forced to use to reap benefits I already had. I would be so annoyed if I needed to download a grocery store app to unlock member-only prices. Ever since Apple started kind of “undownloading” apps on your behalf, I stopped being…[Read more] -
Alexis Whyte wrote a new post, Netflix & the Triviaverse, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 4 days, 13 hours ago
Netflix recently came out with another interactive trivia game, this time directly integrating mobility. Earlier this year, Netflix released “Trivia Quest”, an interactive trivia game derived from the onc […]
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Alexis Whyte wrote a new post, The Evolution of Social Media in Talent Acquisition, on the site Alexis Whyte 2 weeks, 5 days ago
I work at an HR media company and we’re always looking for innovative ways to retain and engage talent. During the recent “Great Reshuffle” and talent shortages, organizations turned to new social media chann […]
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Alexis Whyte posted a new activity comment 3 weeks, 4 days ago
Hey Demi!
The news is a little late now, but I agree with the majority when they say the Try Guys did a great job handling this. It would’ve been easier for them to just glaze over the incident and say Ned was taking a step back, without any of us knowing the truth. But, in being fully transparent, the Try Guys displayed empathy and respect f…[Read more]
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Alexis Whyte posted a new activity comment 3 weeks, 4 days ago
Hey Arpana!
This is such a cool post! I didn’t know about the Emirates commercials until your post, but they really are stunning. Showing everyone what it took to make this happen from behind the scenes gives customers such great insight and really makes them feel like they’re part of the process. I think it’s great they took that route, but i…[Read more]
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Alexis Whyte posted a new activity comment 3 weeks, 4 days ago
Hey Olivia!
This was a great post on a super important topic. I’ll be frank that I have a strong distaste for both West and Musk. I think Musk’s recent actions with Twitter just might run the social media channel into the ground. As verified celebrities leave the platform, users will too. I have a Twitter account but never really got into the…[Read more] -
Alexis Whyte wrote a new post, The Key to Engagement: User-Generated Content, on the site Alexis Whyte 1 month, 3 weeks ago
As social media and mobile marketing evolve, brands need innovative ways to connect with their target audience. Gone are the days of driving engagement and revenue with generic ad campaigns led by the hottest […]
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Alexis Whyte wrote a new post, The Death of Yik Yak, on the site Alexis Whyte 2 months, 2 weeks ago
When Yik Yak launched in 2013, the anonymous app made waves with its unique mobile offerings and value proposition. It was the 9th most downloaded social media app in 2013. Previously, apps/sites based in […]
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Alexis Whyte posted a new activity comment 2 months, 3 weeks ago
Since we’ve seen this before with Snapchat and Instagram Stories and TikTok and Instagram Reels, I think Instagram users will slowly adopt IG Candid if it was introduced. Users were wary about Instagram Stories until they added additional features like Boomerangs and different layouts. The addition of Instagram stories made it a more “complete exp…[Read more]
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Alexis Whyte wrote a new post, Bad UX Isn't Just Ugly, It's Inaccessible, on the site Alexis Whyte 4 months, 1 week ago
Check out my more comprehensive post on accessibility here.
Bad UX isn’t just looking at ugly designs on a disorganized website. While not pleasing to look at, bad UX can be inaccessible, further alienating d […]
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Alexis Whyte wrote a new post, Requirements Gathering in UX, on the site Alexis Whyte 4 months, 1 week ago
An integral process in creating a valuable user experience is through requirements gathering. Requirements gathering helps designers understand what users need to achieve their goals by deciding what the product […]
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Alexis Whyte wrote a new post, Disney: Tackling Process Improvement One Dole Whip at a Time, on the site Alexis Whyte 4 months, 1 week ago
For an overview on Disney World’s relationship with process improvement, especially regarding MagicBands, check out my previous post.
Improving the park entry and FastPass processes were just the starting p […]
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Alexis Whyte wrote a new post, 10 Steps to an Effective, Fun Brand Refresh, on the site Alexis Whyte 7 months, 3 weeks ago
Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand y […]
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Alexis Whyte wrote a new post, The Disney Method: Using Data to Shape Storytelling, on the site Alexis Whyte 9 months, 2 weeks ago
In addition to telling a story with data, Disney uses data to shape their storytelling. Through Magic Bands, wristbands equipped with an RFID chip, Disney can track your precise location and preferences. This […]
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Alexis Whyte posted a new activity comment 1 year ago
Hey Andrew!
This is a super interesting post. I also didn’t really find the concept of blockchain to be super clear, but this is an interesting example. I really like the idea of DAOs and think they could definitely gain traction and popularity. The only barrier would be those that are in charge, if they’re not open to those “under” them making…[Read more] -
Alexis Whyte wrote a new post, Up in the Air: When will big airlines care about the customer?, on the site Alexis Whyte 1 year ago
The travel industry suffered a devastating blow from the COVID-19 pandemic. In 2020 alone, airline revenue in North America declined by over $60 billion. With travel restrictions, mandatory quarantines, and […]
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Alexis Whyte posted a new activity comment 1 year ago
Hi Olivia! I think this topic is so important but rarely talked about, so thanks for posting about it. I think Covax would be great to help vaccinate lower-income countries, especially those in big cities where social distancing or staying at home is less feasible. In your list of “richer” countries, I think all would be more than willing to help,…[Read more]
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Alexis Whyte posted a new activity comment 1 year ago
Hey Regina! This was a super interesting post, I constantly think about how cable has refused to keep up with technology compared to streaming services. At this point, I don’t know anyone under the age of 50 who has cable. I have several different streaming services, including Hulu Live TV, and altogether the cost is still less than most cable…[Read more]
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Alexis- such an interesting article. This is the first I am hearing of “Trivia Quest”, and it sounds so interesting! I know you also mentioned “Bandersnatch”, but this reminded me of “Black Mirror” and how they integrated interactive TV into their shows. Though for “Black Mirror” they did a lot of publicity and posting about it, for this seemingly more interactive TV show and I haven’t heard anything about it, weird! I think that the mobile aspect of this show is really cool, but I can see where the difficulties will show through. Honestly, making interactivity only work with the Netflix App is such a smart idea, of course, it makes everyone download their app, and I’m sure Netflix saw a huge jump in downloads. This makes me want to try it! I’ll report back if I have any difficulties. 😉
Hi Alexis,
Thanks for sharing this article. I haven’t heard of Trivia Quest or Triviaverse. I haven’t even really been aware of any interactive programs on Netflix besides the Black Mirror one (I think) from a few years ago. I think its cool that Netflix is branching out into gaming, which makes sense as a next product line. But it sounds like there are still a bunch of kinks they need to work out before it is widely adopted. I would also guess that they’ll need to do a better job of marketing this because I’m sure not many are trying it out.
Hi Alexis! Nice article, I had no idea Netflix was trying to create a trivia-based game. Based on your description it sounds like a great idea to incorporate the double screens that many already are using (consuming tiktok on a phone while watching a TV show on a TV). I am wondering how Netflix can overcome the glitches in the technology to make this a smooth integrative process. The process itself is reminding me of Kahoot, a mobile trivia game made for learning purposes. They have their technology down to a science! Each child in a classroom connects to the classroom code and compete in trivia made by the teacher. I’m wondering if this is the direction Netflix is planning to take with the idea.
Hey Alexis!
Great post. I have yet to play it. I remember playing Trivia Crack in college . Now I’ll have to give it a try and see if they’ve improved the user’s experience. When reading your post about Netflix’s Trivia Quest it immediately reminded me of the Black Mirror interactive episode. Netflix has been playing with the idea of interactive experiences for a decent amount of time. I’d imagine the gamification of each of these platforms will only increase. Additionally, this is a great way to have users engage with the Netflix mobile app. Unless I’m on a plane, I NEVER open the Netflix app. However, as you said – it needs a few improvements.
Hey Alexis, Great Read.
I have not heard or played this game before but it is unfortunate the game has many bugs and glitches. I am not a fan of using like a mobile application to play games off a different screen so maybe If they can address that problem, the game might have better success. But the game itself does not sound like a bad idea!
Hi Alexis, surprisingly I have played Trivia Quest before! I was really bored one weekend and saw it pop up on my Netflix and started playing for about 30 minutes. I haven’t played since.