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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Alexis Whyte

Profile picture of Alexis Whyte

@alexis-whyte

Active 6 days ago
@abigail-merola Hi Abigail! I loved looking through your site and learning more about you. I’m also a huge sushi lover! I’m excited to work with you on the final project and continue learning about you. View
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  • Profile picture of Alexis Whyte

    Alexis Whyte wrote a new post, 10 Steps to an Effective, Fun Brand Refresh, on the site Alexis Whyte 2 months, 2 weeks ago

    Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand y […]

  • Profile picture of Alexis Whyte

    Alexis Whyte wrote a new post, The Disney Method: Using Data to Shape Storytelling, on the site Alexis Whyte 4 months, 2 weeks ago

    In addition to telling a story with data, Disney uses data to shape their storytelling. Through Magic Bands, wristbands equipped with an RFID chip, Disney can track your precise location and preferences. This […]

  • Profile picture of Alexis Whyte

    Alexis Whyte posted a new activity comment 7 months ago

    Hey Andrew!
    This is a super interesting post. I also didn’t really find the concept of blockchain to be super clear, but this is an interesting example. I really like the idea of DAOs and think they could definitely gain traction and popularity. The only barrier would be those that are in charge, if they’re not open to those “under” them making…[Read more]

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  • Profile picture of Alexis Whyte

    Alexis Whyte wrote a new post, Up in the Air: When will big airlines care about the customer?, on the site Alexis Whyte 7 months, 2 weeks ago

    The travel industry suffered a devastating blow from the COVID-19 pandemic. In 2020 alone, airline revenue in North America declined by over $60 billion. With travel restrictions, mandatory quarantines, and […]

  • Profile picture of Alexis Whyte

    Alexis Whyte posted a new activity comment 7 months, 2 weeks ago

    Hi Olivia! I think this topic is so important but rarely talked about, so thanks for posting about it. I think Covax would be great to help vaccinate lower-income countries, especially those in big cities where social distancing or staying at home is less feasible. In your list of “richer” countries, I think all would be more than willing to help,…[Read more]

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  • Profile picture of Alexis Whyte

    Alexis Whyte posted a new activity comment 7 months, 2 weeks ago

    Hey Regina! This was a super interesting post, I constantly think about how cable has refused to keep up with technology compared to streaming services. At this point, I don’t know anyone under the age of 50 who has cable. I have several different streaming services, including Hulu Live TV, and altogether the cost is still less than most cable…[Read more]

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  • Profile picture of Alexis Whyte

    Alexis Whyte posted a new activity comment 7 months, 2 weeks ago

    Hey Chelle! This is a super interesting topic and innovation, I can’t believe I’ve never heard of it until today. I’ll start by saying that as a woman of color, this sounds wonderful and I completely agree that diverse companies typically hold more talent. Generally, I think this would be a great technology for companies to integrate into their…[Read more]

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  • Profile picture of Alexis Whyte

    Alexis Whyte posted a new activity comment 7 months, 3 weeks ago

    Hey Sam!
    This was such an interesting read. It’s absolutely baffling to me that Tesla did not consider so many different scenarios when developing their algorithms. Unfortunately, I can’t say I’m surprised with their total lack of consideration with people of color. However, I’m shocked they didn’t take into account emergency vehicles or cars…[Read more]

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  • Profile picture of Alexis Whyte

    Alexis Whyte wrote a new post, Produce: Getting Bigger and Better with IoT, on the site Digital Marketing MKTG 5604 Fall 2021 8 months, 1 week ago

    IoT is on track to be the future as more and more companies rely on data. This change will primarily help in two ways: reducing food waste and helping farmers directly. Globally, nearly half of fruits and […]

    • Profile picture of Kirsten Overton
      Kirsten Overton replied 8 months ago

      Hi Alexis,

      Thanks for posting! It’s looking like companies who utilize IoT technology at the forefront of their strategies will disrupt the agricultural market very soon. You bring up a good point about how a lot of companies (specifically produce subscription services) will have to change their marketing strategies and update their value propositions. With agricultural companies using AI and machine learning there will be an influx of big data to process, as well. A big challenge for any company adapting to using IoT tech will be handling and analyzing the data that comes along with it.

      If the cost of these produce subscription services went down a little bit more I would be interested in subscribing to them. More data about agricultural practices means more quality foods and more satisfied customers. I would like to see more organic foods available all over the city versus specific gentrified parts of it. It would only help us to have these foods be affordable.

    • Profile picture of Taylor Hemphill
      Taylor Hemphill replied 7 months, 3 weeks ago

      I think a lot of people don’t really understand what GMOs are and immediately see them as a bad thing. We’ve successfully engineered crops to be more weather- and disease-resistant, more nutritious, and more productive. While this obviously helps minimize the impact that agriculture can have on the environment, there’s some aspects of growing that we need to better control. Water usage is extremely important – I think IoT can help ensure that only the exact amount of water needed is used to water crops, so as to not exacerbate drought conditions in parts of the world. I also look at pesticide use and can see where IoT can minimize the instances of its overuse.

    • Profile picture of Andrew Baer
      Andrew Baer replied 7 months ago

      Hi Alexis,

      It sounds like implementing IoT into agriculture would be a great advantage for farmers and consumers. I see the topic of reducing food waste all of the time and it would be great to start right at the beginning of the chain. Food waste also occurs a lot because people only want the best looking produce. If using IoT could make more uniform and healthy looking produce then maybe even less food would go to waste. I also like the idea of knowing what a crop needs before preemptively doing something that might be unnecessary like spray pesticides. Having sensors that know what portions of crops need extra care and those that don’t sounds like a great cost saving tool.

      I only ever shop for my produce in stores. There have been a few times when I thought of trying a subscription service, but unfortunately I probably don’t eat enough fruits and vegetables. I like going to the store to see what I am buying and also get a cheap price.

    • Profile picture of Brandyn Graham
      Brandyn Graham replied 7 months ago

      Hey Alexis, great read.
      I find it fascinating how much produce are wasted every single year due to mishaps that are easily preventable. I do not use a produce subscription service because I prefer to pick out my own stuff at the grocery store, but if technology was flawless, I would have no problem using a service that picks out my produce for me.

      Having access to better quality and cheaper produce will not have that big of an impact on me but I can see how it can impact people who are food insecure and do not have easy access to fresh foods.

  • Profile picture of Alexis Whyte

    Alexis Whyte wrote a new post, AI in Fast Food: Putting the Customer Before Profit, on the site Alexis Whyte 8 months, 1 week ago

    AI is becoming more prevalent in the restaurant industry, allowing employees to shift their focus while increasing profits and efficiency. With the pandemic, the fast food industry saw a huge increase in demand […]

  • Profile picture of Alexis Whyte

    Alexis Whyte wrote a new post, AI in Fast Food – Will Robots and Automation Take Over?, on the site Information Technology Management MIS 5001 Fall 2021 8 months, 3 weeks ago

    AI is becoming more prevalent in the restaurant industry, allowing employees to shift their focus while increasing the bottom line. With the pandemic, the fast food industry saw a huge increase in demand and […]

    • Profile picture of Montrease Cottle
      Montrease Cottle replied 8 months, 3 weeks ago

      I can feel very iffy about AI being integrated into my life or my daily schedule in general. But, I think I’d be more opt to allow it in a strictly assistive way, as you mentioned with Starbucks, than letting a robot or AI system completely run my life. Very interesting read! Thanks for sharing!

    • Profile picture of Olivia Francisco
      Olivia Francisco replied 8 months, 3 weeks ago

      Hi Alexis,

      Great topic choice! I personally like how Starbucks is implementing AI. The goal of fast food chains is to deliver food quickly and provide an excellent customer experience. Utilizing AI for routine tasks frees up more employees to assist where needed. This is especially crucial now due to the lack of employees companies have due to the pandemic.

      There’s nothing more frustrating than going to a fast food place and waiting in line or not getting exactly what you ordered. So implementing AI to improve the restaurant experience would be a great move. Of course, you’d have to weigh the pros and cons of doing so. But in the end, if it makes the business operate more efficiently and provides a better experience, I think it’s worth it.

    • Profile picture of Regina Olkowski
      Regina Olkowski replied 8 months, 3 weeks ago

      Hi Alexis,

      Great post! Like Montrease, I’m uneasy and feel that there are pros and cons to each. While very cool (especially for someone like me who loves personalization!), I don’t necessarily think the KFC meal suggestion tool is worthwhile. I feel as though, with fast food drive though, people already know what they want – quick and easy and their minds are made up. I’ve never gone through a drive through asking the operator if they prefer a McChicken or the Filet O’ Fish. On the other hand, I think Starbucks has gotten it right in terms of leveraging AI on the back end behind the scenes for data management, scheduling, etc. This allows for better streamlining and inefficiencies and most likely is more affordable considering they don’t have to hire someone to manage those things directly.

      P,S, I admittedly went to McDonalds while in Rome so we both share a refined palate 😉

  • Profile picture of Alexis Whyte

    Alexis Whyte wrote a new post, Up in the Air: Will Big Airlines Start Caring About Customer Needs Again?, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 2 weeks ago

    Once a popular pastime, recreational travel has significantly declined since the COVID-19 pandemic. In 2020, airline revenue in North America declined by over $60 billion (CNBC). With travel restrictions, […]

    • Profile picture of Regina Olkowski
      Regina Olkowski replied 9 months, 2 weeks ago

      Ah the good ol’ airline industry. I struggle with this one! I greatly value the flexibility that Southwest offers and believe that all airlines should take that same flexible approach – especially considering most airlines flex that same “expectation of flexibility” on their end – “we overbooked your flight and therefore need to bump you”; “your connector flight has now been canceled so you will now change flights in Philadelphia as opposed to the originally scheduled Phoenix.” If they expect us, as consumers, to be agile in terms of their scheduling process, than why, as a as multi-billion industry, can’t they offer that same level of flexibility to their customers? With the uncertainty that COVID continues to present, especially in relation to the dynamic travel restrictions, I think this only reinforces the need for larger and costlier airlines to adopt more customer centric changes going forward.

  • Profile picture of Sara Valko

    Sara Valko and Profile picture of Alexis WhyteAlexis Whyte are now friends 9 months, 2 weeks ago

  • Profile picture of Alexis Whyte

    Alexis Whyte and Profile picture of Andrea MowersAndrea Mowers are now friends 9 months, 4 weeks ago

  • Profile picture of Alexis Whyte

    Alexis Whyte posted an update in the group Group logo of Digital Innovation in Marketing Main GroupDigital Innovation in Marketing Main Group 9 months, 4 weeks ago

    Hello everyone! While I’m admittedly new to the field, I’m so excited to learn and grow with everyone. I’m super excited to meet you all!

  • Profile picture of Alexis Whyte

    Alexis Whyte joined the group Group logo of Digital Innovation in Marketing Main GroupDigital Innovation in Marketing Main Group 9 months, 4 weeks ago

  • Profile picture of Alexis Whyte

    Alexis Whyte posted an update 9 months, 4 weeks ago

    @abigail-merola Hi Abigail! I loved looking through your site and learning more about you. I’m also a huge sushi lover! I’m excited to work with you on the final project and continue learning about you.

    • Profile picture of Abby Merola
      Abby Merola replied 9 months, 4 weeks ago

      Hey Alexis. I’m also so excited to work on the final project with you and everyone else. I feel like we are going to form a really great bond together.

  • Profile picture of Alexis Whyte

    Alexis Whyte's profile was updated 9 months, 4 weeks ago

  • Profile picture of Alexis Whyte

    Alexis Whyte commented on the post, My Interests, on the site Ryan Hartman 9 months, 4 weeks ago

    Hey Ryan! I love how your professional goals are very specific and fleshed-out. I think your mindset of “there’s always more to learn” is so important in general, but also especially in this constantly-evolving field. Anyone who reads this can tell how passionate, driven, and motivated you are – especially when it comes to growing and improving…[Read more]

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  • Profile picture of Hannah O'Hara

    Hannah O'Hara and Profile picture of Alexis WhyteAlexis Whyte are now friends 9 months, 4 weeks ago

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