@alexandra-prestipino
Active 5 years, 3 months ago-
Alexandra Prestipino wrote a new post, Creating a Strong Video Marketing Strategy, on the site Alexandra Prestipino 5 years, 9 months ago
Throughout 2016, we have seen video continuously become a primary driver of success in a marketer’s strategy.
Mist media reports that the average internet user spends 88% more time on a website that has v […]
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Alexandra Prestipino wrote a new post, Facebook Wants to Connect the World Through VR, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 9 months ago
Earlier in the semester, Meg Miller from Framestore VR Studio spoke with our class about the newest marketing tool that brands are attempting to incorporate into their digital strategies.
LiveScience defines […]
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Alexandra Prestipino posted a new activity comment 5 years, 9 months ago
Joe, I agree that the promotion behind this campaign is weak. I only heard about it because a friend of a friend worked on the concept. I have not seen any paid advertisements or promotions surrounding this campaign, and have only seen it on Ally social channels. Start cracking open those piggy banks!
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Alexandra Prestipino wrote a new post, How To Keep Up With Google Mobile Search, on the site Alexandra Prestipino 5 years, 9 months ago
With the recent announcement that Google will be separating search indexes, with mobile indexes becoming the primary index that search engines will use to respond to queries – mobile marketers need to start p […]
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Alexandra Prestipino wrote a new post, Do You Pick Up Pennies?, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 9 months ago
Ally Bank recently began a new campaign, attempting to get people to start focusing on the small stuff, and make everybody believe that every cent counts.
Ally interviewed different people t […]
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I really like this campaign and I am one of the few that always picks up pennies. I usually just toss them in my pocket then they end up in one of my kids’ piggie banks when I get home. Now I wonder if I have to crack the piggie banks open to see if I have one of the lucky pennies! This makes me question the promotion of this campaign. This is a great campaign but I would argue the promotion behind it is pretty weak because this is the first time I am hearing about this. I am now curious as to how you heard about this? Where did Ally find you?
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Alexandra Prestipino are now friends 5 years, 10 months ago -
Alexandra Prestipino wrote a new post, Tic Tac Responds to Trump on Twitter, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 10 months ago
The recent video that was released from Access Hollywood over the weekend that involved Donald Trump and Billy Bush struck a negative with the popular mint brand, Tic Tac.
In the video, Tic Tac is mentioned […]
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Great insight. This piggy backs nicely on my Billy Bush post – http://digitalmarketing.temple.edu/fall2016mis5603/2016/10/10/billybush/
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2016: the election where even candy had to speak up.
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Alexandra Prestipino wrote a new post, Social Listening: Why Every Brand Should Do It, on the site Alexandra Prestipino 5 years, 10 months ago
Whether you call it social media listening, media monitoring, listen-first marketing – your brand should be doing it.
According to Hootsuite, social media listening is the process of finding and assessing w […]
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Alexandra Prestipino wrote a new post, Social Listening: Why Every Brand Should Do It, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 10 months ago
Whether you call it social media listening, media monitoring, listen-first marketing – your brand should be doing it.
According to Hootsuite, social media listening is the process of finding and assessing w […]
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Alexandra Prestipino posted a new activity comment 5 years, 10 months ago
Thanks for the post, Gennie. I agree with you completely. I have seen brands attempt to work with an influencer that is extremely well known, but they are the wrong fit for the brand. Forcing this relationship will be noticed by consumers, and it will not appear natural and this could deter them from choosing that brand in the future. When an…[Read more]
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Alexandra Prestipino posted a new activity comment 5 years, 10 months ago
Holly, great post! So often I find content that is “targeted” towards me based on demographics, but the product is not relevant to me at all. It is so important for brands to really understand their audiences and only target the right content to them. Consumers are becoming overloaded with content that is not relevant and it may start to have a…[Read more]
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Alexandra Prestipino wrote a new post, Memo to Stakeholders, on the site IvyStream 5 years, 10 months ago
TO: IvyStream Stakeholders
FROM: IvyStream Executive Team
DATE: October 2016
SUBJECT: Boutique and Retail IndustryIvyStream is a powerful tool designed for boutiques, retailers and their […]
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Alexandra Prestipino changed their profile picture 5 years, 10 months ago
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Alexandra Prestipino joined the group
Job Opportunities 5 years, 10 months ago -
Alexandra Prestipino posted a new activity comment 5 years, 10 months ago
Thank you, Jerry!
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Alexandra Prestipino wrote a new post, 2016 Social Media Fails, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 10 months ago
Social media has been in the spotlight for years now, and is becoming a space for more and more accidents and mistakes to occur on. Brands are now placing the trust of their brand voice with multiple employees […]
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Thank you Alex for sharing some “good” examples of bad to learn from. 🙂
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Thank you, Jerry!
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These are certainly some cringeworthy social media fails. I completely agree that organizations need to be able to adapt and learn from the social media efforts in order to remain effective. A great aspect of social media is how quickly feedback can be gathered (ex: the outrage from a controversial post). Great post, Alex!
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Alexandra Prestipino wrote a new post, The Most Valuable Content on Back to School and Leftovers, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 11 months ago
Cosmopolitan.com recently shared an article on Twitter about “The 14 Best Things About Going Back to School”. The simple headline with a number countdown gets the audience thinking about returning to sch […]
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Alexandra Prestipino wrote a new post, 5 Of The Top Marketing Headlines, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 11 months ago
1. Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It.
From Moz Blog, this headline discusses the booming topic of responsive design, and how it is affecting website conversions – […]
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Alexandra Prestipino wrote a new post, Usability Testing, on the site Alexandra Prestipino 6 years, 1 month ago
Usability testing is a way to test a prototype or interface from the perspective of a real user. A very common method of usability testing, heuristic evaluation, is completed by testing the steps a user would […]
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Alexandra Prestipino wrote a new post, Project Management Is A Balancing Act, on the site Alexandra Prestipino 6 years, 1 month ago
Project Management involves the supervision of tasks and assignments within an organization. Working in a Digital Marketing department at an agency has given me the opportunity to become very familiar with Project […]
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